Senior Events Marketing Manager, SugarAI
AMERS
$102-135k
3 days a week in office
AI-powered CRM platform
Job no longer available
AI-powered CRM platform
501-1000 employees
Job no longer available
$102-135k
3 days a week in office
501-1000 employees
Company mission
To help sales leaders reach their highest potential.
Role
Who you are
- 5+ years of experience planning, executing, and measuring events and integrated marketing programs of varying sizes and complexity
- 2+ years of demand generation experience in high-growth B2B SaaS environments; experience in Manufacturing, Wholesale, or Distribution verticals is strongly preferred
- 2+ years of hands-on experience with marketing automation platforms and CRM systems as a user
- Proven ability to manage multiple marketing initiatives simultaneously, from concept through execution
- Strong analytical mindset with the ability to derive actionable insights from performance metrics and optimize accordingly
- Previous experience creating virtual and in person events to support ABM motions and campaigns is preferred
- Prior experience in startup environments is a plus
- Proficiency in using project management tools to drive timely and coordinated execution
- Exceptional attention to detail with a consistent track record of accuracy in project planning and execution
- Strategic thinker and natural problem-solver who can navigate both tactical execution and big-picture alignment
- Self-starter with a proactive, solution-oriented mindset who thrives in ambiguous, fast-moving environments
- Collaborative, high-energy team player with a growth mindset and ability to adapt quickly
- Willingness and ability to travel as needed for in-person events and key meetings
What the job involves
- You will be responsible for paid and virtual events, such as Industry Trade Shows, VIP Events, and Field Events, while supporting regional Partner and Customer Events, and Webinars
- You will need to act strategically while also executing tactically
- This role will be challenged to push boundaries, propose and execute new ideas, and establish best practices
- You'll plan and host virtual and in-person events to create net-new sales opportunities, accelerate pipeline, and deepen partner and customer relationships
- Lead annual event strategy planning, including thematic development, and cross-functional KPIs aligned to pipeline and revenue targets
- Partner with internal stakeholders (marketing, sales, SDRs, customer success, product, brand, and GTM teams) to ideate, select, and execute Industry Tradeshows, VIP Events, Field Events, Webinars, and support regional Partner and Customer Events
- Manage all aspects of event execution including planning, budgeting, logistics, vendor and contract management, creative direction, speaker coordination, and on-site execution
- Design and implement immersive event activations that align brand storytelling with impactful customer experiences
- Launch innovative event formats such as executive forums, CX workshops, micro-dinners, and private salons to expand executive engagement
- Maintain a master event calendar in partnership with GTM and key stakeholders to ensure market alignment and resource coordination
- Source and negotiate venues, and design programs for VIP experiences such as executive dinners, summits, and partner events
- Evaluate trade association event and webinar opportunities
- Lead executive briefing prep and post-event communications including run-of-show, talking points, and strategic debriefs
- Develop and maintain standard operating procedures, playbooks, and training resources to scale internal event processes and ensure alignment across teams
- Track and optimize the full event funnel—from promotion through follow-up—to improve conversion rates and performance
- Establish a robust reporting framework to measure event success across the funnel (e.g. pipeline generated/influenced, ROI) and deliver post-event readouts
- Evaluate event ROI and recommend budget reallocations based on performance
- Collaborate with Marketing Operations on lead capture systems and event tech stack to ensure clean data and effective lead routing
Our take
Many CRM solutions require a lot of manual entry, and have little job-specific functionality. This makes tracking and interacting with potential and current customers time-consuming and inefficient. SugarAI, which started as a project to elevate CRM with automation, has since grown into an AI-driven product suite used by thousands of companies across the globe.
The company delivers a precision selling platform and sales insights, plus other complimentary products. It supports macro and micro customisation, and is capable of leading sellers to make the biggest impact with every action. Importantly, its versatility and flexibility make it suitable for multiple teams across the CRM landscape.
Though it's far from the only CRM platform on the market, SugarAI’s longevity as a company exemplifies its trusted status among businesses from many sectors. Ultimately, CRMs are a vital part of almost every industry, and SugarAI’s established place in the market gives it plenty of scope for further success.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 8 rounds)
Jul 2019
$16m
LATE VC
Jan 2015
$3.6m
CONVERTIBLE
Total funding: $139.2m
Company benefits
- Excellent healthcare package for you and your family
- Savings and Investment – 401(k) match
- Unlimited Paid Time Off
- Paid Parental Leave
- Online Legal Services (Rocket Lawyer)
- Financial Planning Services (Origin)
- Discounted Pet Insurance (Embrace Pet Insurance)
- Corporate Benefit Program (Working Advantage). This benefit offers you exclusive travel and entertainment offers and special discounts that are not available to the general public
- Health and Wellness Reimbursement Program
- Travel Discounts
- Educational Resources - Career & Personal Development Program
- Employee Referral Bonus Program
- We are a merit-based company - many opportunities to learn, excel and grow your career!
Company HQ
Union Station, Denver, CO
Leadership
David Roberts
(CEO)Previously CEO at Alchemer, COO then CEO at Reed Group, and Chief Services Officer at the City and County of Denver.
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