Senior Demand Generation Manager, Ada
CA$130-152k
AI customer service company
Be an early applicant
AI customer service company
501-1000 employees
Be an early applicant
CA$130-152k
501-1000 employees
Company mission
To repair broken brand interactions and restore the customer experience.
Role
Who you are
- Bachelor’s degree in Marketing, Business, or a related discipline
- 6+ years of proven experience in demand generation within Enterprise SaaS
- Revenue-focused, with a track record of successful marketing campaigns driving measurable pipeline success
- Proven success with hands-on management of multi-million dollar paid media budgets
- Expert-level proficiency with major ad platforms (Google Ads, LinkedIn) and other marketing tools (Google Analytics, Salesforce, VWO, SEMRush, Profound)
- Demonstrated success building and managing a conversion rate optimization program with measurable impact on website performance
- Strong understanding of SEO and AEO best practices to drive content discoverability
- AI-led mindset, with experience using ChatGPT, Claude Code, and other AI tools to embed efficiency into everything you do
- Exceptional analytical, problem-solving, and communication skills
- Highly organized, detail-oriented, and comfortable operating in fast-paced, agile environments
What the job involves
- We are seeking an innovative, revenue-focused Senior Demand Generation Manager to join our Growth team
- In this pivotal role, you will own our demand generation channels, driving Enterprise pipeline volume through high-impact paid campaigns and organic/LLM discoverability
- Through close collaboration with the Sales team, you will launch ABM campaigns, thoughtfully nurturing prospects at each touchpoint in the customer journey from first touch to close-won
- Your strategic mindset and never-ending curiosity will fuel our conversion rate optimization roadmap, helping Ada reach new levels of growth and efficiency
- Lead and scale high-performing paid media campaigns across search, social, and other emerging digital channels to drive efficient, quality pipeline with Enterprise leads
- Own and execute a robust Conversion Rate Optimization (CRO) roadmap, continuously improving landing pages, messaging, and creative assets to maximize conversion
- Successfully implement and scale targeted Account-Based Marketing (ABM) campaigns, boosting enterprise account lead volume and engagement
- Improve high-intent organic traffic and LLM citations through collaboration with our content marketing team
- Manage campaign tracking, budgets, monthly/quarterly performance reporting, and forecasting methodologies to ensure understand performance and drive continual improvement
- Improve inbound ROI through strategic budget management, reducing cost per opportunity, improving pipeline value, and achieving efficient customer acquisition cost (CAC)
- Drive continual performance improvement by proactively identifying opportunities based on industry trends, competitor analysis, and best practices
Our take
More and more, customer interactions are moving online. There is an increasing need for automated solutions to handle high demand and ensure positive customers experiences. Ada is the leading technology provider of Automated Brand Interactions. Its bots rely on artificial intelligence to answer customers’ sales and service questions, empowering companies with digital-first, omnichannel experiences at scale.
The company has automated billions of brand interactions and supports over 320 brands across the globe including Zoom, Facebook and Square. Its technology includes a no-code platform, which lends to its popularity. Ada has focused on expanding its product suite and generative AI capabilities as it sets out to optimize all customer experiences across the board.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-29% employee growth in 12 months
Company
Company benefits
- Generous stock option plan
- Unlimited vacation
- Wellness account
- Extended health coverage
- Dental/optical/travel insurance
- Life insurance
- Employee and family assistance plan
- Flexible work schedule
- Digital first, fully remote with WFH budget
- In-house social worker
- Paid parental leave for Canadian and U.S. residents
- Development opportunities
Company HQ
Wellington Place, Toronto, ON
Leadership
Mike Murchison
(CEO & Co-founder)Previously co-founded Nucleus, Atlus, WhatsNext Lab and Volley.
David Hariri
(Designer, Developer & Co-founder)Experience as Developer for Teehan+Lax, and co-founder of Volley.
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