Head of Marketing, Phaidra

• 10+ years of marketing experience in tech, with leadership experience at a Series B or later-stage company
• Proven track record of driving measurable pipeline and revenue impact through marketing programs—not just brand awareness
• Experience building and executing marketing strategy from zero (zero-to-one experience preferred). Comfortable operating as both strategist and operator
• Strong background in positioning, messaging, and storytelling for complex technical products; able to simplify without dumbing down
• Exceptional cross-functional leader, able to work effectively with Sales, Product, Solutions, and executive leadership
• Comfortable in highly technical environments, able to explain AI, software, and domain-specific concepts to non-experts and sophisticated buyers
• Ability to operate in ambiguity, take ownership, and build processes, frameworks, and foundations for a growing marketing function
• Alignment with Phaidra’s values: transparency, collaboration, operational excellence, ownership, and empathy

Desirable

• Phaidra is hiring its first Head of Marketing
• This is a foundational, solo role for a hands-on, experienced marketer who can define the strategy, create the narrative, generate pipeline, and execute across all channels
• You will set the foundation for a scalable marketing function while delivering immediate impact on brand, demand, and revenue
• You will report to the CEO and work closely with Sales, Product, and Solutions teams to position Phaidra as the strategic AI partner of choice for AI factories and data centers
• Define and own Phaidra’s global marketing vision, strategy, positioning, and narrative for AI factories and AI-native industrial automation
• Support refinement and execution of Phaidra’s AI factory go-to-market strategy, positioning Phaidra as the strategic AI partner of choice
• Build the marketing function from the ground up, including processes, tools, budgeting, reporting, and frameworks for future hires, working closely with the Design team to ensure scaleable, cohesive branding, and visual storytelling
• Track, report on, and optimize marketing performance using data-driven KPIs
• Position Phaidra as a must-have solution for AI factory build-outs, reinforcing value to enterprise executives
• Translate complex technical capabilities—including reinforcement learning–powered control systems—into clear, compelling messaging for CEOs, CTOs, COOs, and operations leaders
• Establish Phaidra as a thought leader in AI-driven industrial optimization and infrastructure efficiency
• Own Phaidra’s narrative, including AI factories, Blackwell-era infrastructure, and tokens per watt, ensuring messaging resonates with technical and operational audiences
• Collaborate with Design to create visually engaging content and materials that bring Phaidra’s technical value propositions to life
• Work with Product Development, Solutions, and Design to bring high-value AI factory use cases to market (e.g., energy efficiency, cooling optimization, power utilization, reliability, performance)
• Build and execute demand generation programs that drive qualified pipeline and revenue
• Partner with Sales on ICP definition, target accounts, funnel metrics, and enablement
• Coordinate with Solutions, Customer, and Design teams to create customer proof points, case studies, and success stories
• Identify and support scalable channels and partnerships in collaboration with Sales and Business Development
• Lead content and brand initiatives across blogs, videos, podcasts, website, social media, and other owned channels, partnering closely with Design to create visually consistent, high-impact assets
• Turn long-form content into executive thought leadership and social content, leveraging Design to enhance storytelling and engagement
• Lead product launches, use-case storytelling, and customer proof points, ensuring alignment with Design for cohesive brand experiences
• Own and evolve Phaidra’s public image, including LinkedIn presence, website, media relations, and analyst engagement
• Build relationships with journalists, analysts, and influential industry voices, and secure high-impact placements across top-tier media, podcasts, and Substack publications
• Drive joint announcements with partners to signal momentum and ecosystem leadership, ensuring brand and visual consistency with Design
• Design and execute an events strategy that supports pipeline generation across AI-factory prospects
• Collaborate with Design to create visually compelling event materials, presentations, and branding
• Determine whether and how Phaidra should convene the ecosystem through owned events
• Build a community strategy for datacenter operators and industrial users, focused on trust, education, and empowerment
• Ensure Phaidra’s presence at top industry conferences, including speaking, sponsorships, dinners, and roundtables with Design input for presentation and visual alignment
• In your first 30 days…
• Develop working fluency in Phaidra’s reinforcement learning technology, AI factory platform, and target customers
• Review current AI factory customer acquisition efforts, pipeline performance, and marketing-to-sales handoffs, and Design collaboration touchpoints
• Audit existing positioning, website, content, campaigns, and public narrative
• Build strong relationships with Sales, Product, Solutions, Design, and executive leadership
• Identify early opportunities and gaps in marketing, tools, and messaging
• In your first 60 days…
• Refine and align leadership on AI factory positioning and narrative, clearly differentiating Phaidra from legacy automation and controls solutions
• Launch or optimize pilot demand generation programs aligned to target customers and revenue goals
• Establish marketing KPIs, dashboards, and reporting cadence tied to pipeline and revenue projections
• Define foundational processes and frameworks for future marketing activities (content, campaigns, PR, events) incorporating Design collaboration
• In your first 90 days…
• Deliver a scalable marketing strategy and roadmap for the next 12–18 months, including priorities for content, campaigns, PR, events, and Design-led creative initiatives
• Show early measurable improvements in pipeline quality, velocity, or conversion through pilot initiatives
• Roll out consistent messaging across website, sales enablement, and media channels, in alignment with Design
• Provide a framework for future marketing execution, including resources, processes, and priorities—preparing the organization to scale when the team is built

• All of our interviews are held via Google Meet, and an active camera connection is required
• Meeting with People Operations team member (30 minutes)
• Meeting with VP, Sales (30 minutes)
• Meeting with VP of Analytics & Observability (30 minutes)
• Meeting with Design (30 minutes)
• Meting with Director, People Operations (30 minutes)
• Culture fit interview with Phaidra’s co-founders (30 minutes)
• To be considered for any position at Phaidra, you must submit an online application. This role will remain open until it is filled