Marketing Automation Specialist, Rentman
Event & media production management
Job no longer available
Event & media production management
21-100 employees
Job no longer available
21-100 employees
Company mission
To make work for event service providers easier and more productive.
Role
Who you are
- Because of the focus on the North American market, you bring knowledge specific to that region
- A Bachelor’s degree, preferably in Digital Marketing or Communications
- Minimum 5 years of experience in digital marketing and at least 3 in marketing automation
- You can demonstrate success in B2B lead generation and nurturing; experience with Hubspot is a plus
- Proven ability to understand target audiences and create high-impact marketing content and campaigns
- Fluent English language skills; and fluent language skills in Dutch or German is a plus
- Goal driven, creative and strong communnication skills
What the job involves
- As Marketing Campaign Specialist, you play an important role in this mission
- As Marketing Campaign Specialist, you develop automated lead nurturing flows, email marketing campaigns, social media posts and other outreach campaigns
- Your goal is to lead prospects through the funnel into sales accepted leads, and ultimately into new customers!
- Make sure that prospects and lost/unqualified leads are effectively converted into sales accepted leads
- Maintain audience segments for lead generation and nurturing
- Launch customer-centric campaigns to re-engage with prospects, leads, and churned customers
- Develop and experiment with propositions, messaging, and campaigns tailored to specific regions and target markets
- Optimize landing pages and marketing touchpoints throughout the buyer journey
- Oversee and report on the performance of lead generation and nurturing activities
Application process
- The first interview is an introduction chat to see if there is a potential match
- If we both agree this is the case, you can show us your skills in an assessment
- After the assessment, a second interview will follow with your potential Manager and a colleague
- A third interview meeting the team can be part of the process
Our take
Events are a major part of any industry, and require a lot of logistics and organisation. Rentman has capitalised on the necessity and difficulty of events by building a software platform that supports the events and media production industry in managing their people and equipment.
Event management and production teams can use Rentmans cloud-based software to manage gear and crew, all from one central base of operations, with features including scheduling, invoicing, reporting and tracking. Thus, the many moving parts of an event are centralised and streamlined - whether for a corporate live streaming broadcast or a wedding.
Rentman’s 250,000 strong user base has spread to over 100 countries, evidencing the company’s savvy and vital niche in the event software market. A spinout from Utrecht University, the company remained bootstrapped up until 2023 when it raised an impressive funding round that will allow it to grow through acquisitions and develop more products.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (1 round)
Dec 2023
$23.1m
GROWTH EQUITY VC
Total funding: $23.1m
Company benefits
- Work with an ambitious, young and inclusive international team
- A “13th month” annual performance bonus based on company results
- 25 days of paid vacation
- Hybrid WFH policy & work from anywhere 4 weeks a year
- Annual training budget
- Fun team activities
- A Pension plan with a monthly contribution from us as your employer
- Group health benefits through ManuLife
- After 5 years employment you get a paid sabbatical of 4 weeks
- An amazing open and light office at the centre of Toronto
Company HQ
Nobelstraat, Utrecht, Netherlands
Leadership
Roy van den Broek
(CEO)Previously Sound Engineer at RvdB Geluidstechniek, and Backend Developer at Softmedia Interactive.
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