Associate Director of Acquisition Marketing, Wonder
$183.8k
Extraordinary food that comes to you
Job no longer available
Extraordinary food that comes to you
1001+ employees
Job no longer available
$183.8k
1001+ employees
Company mission
To remake the relationship Americans have with food by revolutionising home dining.
Role
Who you are
- Experience in acquisition marketing, with a focus on customer acquisition, preferably in the restaurant industry or food tech sector
- Proven track record of successfully developing and executing multi-channel acquisition marketing strategies that drive customer growth and revenue
- Strong leadership and management skills, with the ability to build, motivate, and develop high-performing teams
- Deep understanding of digital marketing channels, including paid social, SEM, as well as offline and local marketing tactics
- Analytical mindset with proficiency in data analysis tools and techniques to drive data-driven decision-making
- Excellent communication and collaboration skills, with the ability to effectively influence and align cross-functional teams
- Results-oriented mindset with a focus on driving measurable impact and achieving business objectives
- The way you work:
- Excellent communication, collaboration, and project management skills, with the ability to effectively interact with cross-functional teams and senior leadership
- You are a creative thinker with strong problem-solving skills, a passion for innovation and a drive to continuously optimize and improve acquisition marketing performance
- You thrive in a startup environment that is, collaborative, fast-paced, and dynamic
What the job involves
- As the Associate Director of Acquisition Marketing, you will be responsible for developing and executing strategies to acquire new customers and drive growth for Wonder. You will lead a team of marketing specialists across digital, offline, and local marketing channels and collaborate cross-functionally with other departments to optimize our acquisition funnel, maximize ROI, and achieve ambitious business objectives
- This role is instrumental in shaping and executing our customer acquisition strategy, contributing to Wonder’s overall success
- Develop and implement comprehensive acquisition marketing strategies to drive customer growth across various channels, including digital advertising, SEO, SEM, social, and local partnerships
- Manage the acquisition marketing budget, allocate resources effectively, and continuously optimize campaigns to achieve maximum ROI and efficiency
- Lead, mentor, and inspire a team of acquisition marketing specialists, providing guidance, feedback, and support to help them achieve individual and departmental goals
- Establish key performance indicators (KPIs) and regularly track, analyze, and report on the performance of acquisition marketing initiatives, providing actionable insights and recommendations for optimization of marketing campaigns and general improvements
- Collaborate closely with other departments across Product, Engineering, Creative, Operations, Analytics and more, to drive higher acquisition performance and make others aware of any impact your teams’ efforts will have on other work streams
Our take
Food delivered to your door often gets cold and soggy as it travels in a courier's bag from the restaurant to your home. Using Wonder, customers order food from a mobile app, which is cooked in a truck right outside your door. It aims to improve the standard of home-delivered food, both the quality of product – working with world-renowned chefs – and the experience itself.
Wonder has received fair criticism surrounding poor environmental consideration, as each kitchen/van sits idle with the engine running whilst food is prepared. A study by the US Department of Energy found that banning the unnecessary idling of personal vehicles would be the same as taking 5 million vehicles off the roads.
Despite this, Wonder has sustainability strategies involving food sourcing, reducing food waste, sustainable packaging, and, notably, an emissions-neutral fleet. Wonder has received enormous funding, bringing it to a valuation of $7 billion, and the number of vans distributed across North America is expected to multiply exponentially.
Steph
Company Specialist at Welcome to the Jungle
Insights
-8% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
May 2025
$600m
LATE VC
Mar 2024
$700m
LATE VC
Total funding: $2.1bn
Company benefits
- 401k with employer match
- Medical, dental, vision
- Health savings account with employer match
- 100% employer paid life insurance
- 2x pay if you work on holidays
- Learning and development opportunities to advance your career
- Wonder offers hourly employees stock options
Company HQ
World Trade Center, New York, NY
Leadership
Marc Lore
(Founder & CEO)Has previously (co-)founded the following companies: Global Association of Risk Professionals, The Pit, Quidsi, Jet.com, Mojo, Wizard and City of Telosa.
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