Demand Generation Specialist, FreeWill
6 Month Contract
$29 CAD per hour
Tech to make charitable donations easier for donors
Be an early applicant
Tech to make charitable donations easier for donors
201-500 employees
Be an early applicant
$29 CAD per hour
201-500 employees
Company mission
To make estate planning warm, intuitive, and totally free.
Role
Who you are
- 3+ years of experience in a marketing or communications role
- Superior written and verbal communication skills
- Detail-oriented and a self-starter
- Willingness to experiment and adapt approach based on data
- Experience with marketing automation and CRM software, particularly Hubspot and Salesforce, a plus
- Intellectual curiosity that drives a willingness to learn and take on new challenges
- Comfortable moving quickly in a fast-paced environment
- Project management and problem-solving mentality
What the job involves
- We are looking for a Demand Generation Specialist to support our growing and dynamic marketing team and serve as an integral bridge to the customer-facing teams we partner with
- This role will work closely with our marketing, sales and partner success teams to concept, develop, implement, measure, and improve inbound and outbound marketing content, campaigns, events, and initiatives that generate qualified leads, educate prospects at all stages of the customer journey, and increase sales velocity
- Please note that this role will be a 6-month Contract role with a potential of extension based on performance
- Work cross-functionally with product marketing, sales and partner success to execute a variety of demand generation initiatives that help us target prospects and customers in all phases of the buying cycle
- Assist with trade shows and conferences, including planning, logistics, coordinating attendance with the sales team, overseeing lead capture and follow-up, and measuring event ROI
- Support our regular marketing events, including group demos and webinars, by managing their setup and execution while coordinating cross-functionally with product marketing, sales, customer marketing, and account managers to drive leads and new sale/upsell opportunities
- Assist with the design, planning, and optimization of demand generation programs (content marketing, outbound campaigns, etc.) to drive sales and renewal pipelines, including those targeted to specific non-profit verticals and buyer personas
- Support the creation of marketing collateral and content as requested, including case studies, one-pagers, webinar research and/or decks, blog posts, toolkits and white papers
- Help drive activation of key marketing programs by the sales and partner success teams, providing guidance on how best to use marketing assets to drive engagement, and conversely, communicate sales and partner success pain points back to marketing leadership
- Working 40 hours per week
Application process
- We ask that you refrain from use of AI-generated content during the hiring process which includes phone screens, video interviews, tech screens, or other assessment stages except as otherwise indicated to you by the Recruiter
- For example: Using ChatGPT to generate scripted answers to application questions or during phone screens and video interviews is strongly discouraged and will result in not moving forward in the hiring process
- However, the use of an AI design tool to enhance the design of a presentation deck is permitted
Our take
Estate planning has long been seen as a complex, intimidating, and costly process, resulting in a significant number of adults in the US, approximately 70%, not having a will. FreeWill, however, aims to change this perception by offering a user-friendly tool that enables anyone to create these crucial documents.
By leveraging FreeWill, individuals can take control of their end-of-life planning and ensure that their assets are distributed according to their wishes. The platform guides users through the necessary steps, helping them name beneficiaries, designate asset distribution, and appoint executors to manage their estates. The company also sets itself apart with its Crypto for Charity platform. By including options on digital currencies, FreeWill makes it easier for Crypto and NFT users to make tax-advantaged donations as well.
FreeWill's no-cost estate planning tools are made possible through the support of nonprofit organizations, allowing individuals to create their wills and leave a gift for a cause they care about. By integrating charitable giving into the estate planning process, FreeWill encourages individuals to consider philanthropy as part of their end-of-life plans. With over $7.8B+ committed to nonprofit organizations to date, the company's dedication to supporting charitable causes and the significant impact individuals can make through their estate planning choices is truly evident.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-12% employee growth in 12 months
Company
Funding (1 round)
Mar 2022
$30m
SERIES B
Total funding: $30m
Company benefits
- Medical, dental, and vision coverage
- Unlimited PTO
- Flexible work hours
- Paid parental leave
- (Virtual) Team events
- Professional development
- Monthly co-working reimbursement
Company HQ
Hell's Kitchen, New York, NY
Leadership
Jennifer Xia Spradling
(Co-Founder & Co-CEO)Graduated from Stanford University with a Masters in Business Administration. Previously worked as an Advisor at Paribus, a Private Equity Associate at Bain Capital and as a Business Analyst at McKinsey & Company.
Patrick Schmitt
(Co-Founder & Co-CEO)Graduated from Stanford University with a Masters in Business Administration. Previously the VP of Marketing at Farmingo and the Head of Innovation at Change.org.
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