Growth Marketing Manager, Sakara Life
$110-120k
1-5 days a week in office
Organic meal deliveries and supplements
Open for applications
Organic meal deliveries and supplements
101-200 employees
Open for applications
$110-120k
1-5 days a week in office
101-200 employees
Company mission
Sakara Life's mission is to transform lives through the power of plants as medicine.
Role
Who you are
- 5+ years of marketing experience, with at least 3 years in growth or performance marketing across paid social, search, SEO, or emerging search platforms
- Proven expertise in managing campaigns on Meta, Google, YouTube, and TikTok Ads
- Strong analytical skills with proficiency in GA4, Shopify, and Excel/Google Sheets (pivot tables, advanced functions)
- Experience developing and executing SEO strategies; familiarity with GEO or willingness to quickly become a subject matter expert
- Experience with A/B testing and building structured testing roadmaps
- Familiarity with data visualization tools and dashboards; ability to communicate results to technical and non-technical audiences
- Entrepreneurial mindset with a track record of innovation, adaptability, and results-driven decision making
- Klaviyo experience is a plus, though not required
- Excellent communication and collaboration skills; ability to partner cross-functionally with creative, brand, and digital teams
What the job involves
- We are seeking a strategic, data-driven Growth Marketing Manager to lead paid media efforts across Meta, Google, YouTube, and TikTok
- This role will be responsible for managing the full lifecycle of paid marketing campaigns—from strategy development and creative testing, through to launch, optimization, and performance reporting
- In addition, this person will lead SEO and GEO (Generative Engine Optimization) strategies to ensure Sakara stays at the forefront of evolving search behaviors, increasing brand discoverability across both traditional and emerging platforms
- Reporting into the Director of Ecommerce and Digital, this person will work closely with the marketing and creative teams to drive customer acquisition and growth
- Own the end-to-end management of paid marketing platforms, including Meta Ads Manager, Google Ads Manager, TikTok Ads Manager, and YouTube Ads
- Build and execute full-funnel media strategies designed to drive customer acquisition and retention
- Manage day-to-day campaign execution, including audience targeting, bid strategies, budgeting, and pacing
- Lead A/B and multivariate testing roadmaps across platforms, identifying opportunities to improve CTR, CAC, and ROAS
- Partner with creative and brand teams to brief, test, and optimize ad assets for maximum performance
- Develop and manage SEO strategies, including keyword research, content optimization, technical audits, and backlink development
- Own GEO strategy: monitor emerging generative AI platforms (e.g., ChatGPT, Perplexity, Gemini), optimize Sakara’s visibility within them, and test new approaches as consumer search behavior evolves
- Stay on top of new GEO and SEO trends, algorithms, and competitor tactics to keep Sakara ahead of the curve
- Develop standardized, repeatable reporting frameworks and dashboards to track KPIs and communicate results
- Translate complex data into actionable insights and recommendations for stakeholders across marketing and leadership
- Ensure accuracy and integrity of performance data, with strong attention to data validation and measurement best practices
- Stay ahead of industry trends, new platform features, and competitor tactics to continually challenge the status quo and drive innovation
Our take
The number of companies offering meal delivery services has grown dramatically in recent years, with many of these companies focussing on providing nutritious alternatives to unhealthy fast-food products. However, such food products often follow a one-size-fits-all approach to nutrition, leaving customers to shop elsewhere to supplement their personal nutrition goals.
Sakara Life provides nutrition-focussed organic meal deliveries, designing its meal plans to be nutrient-dense, plant-rich, made from fresh whole foods, and customizable. The company also sells a range of supplement products such as powders focused on specific dietary requirements such as metabolic health, probiotic formulas, sleep, prenatal development, and hydration.
Whilst it is undeniable that the company faces competition from the many existing companies offering nutrition-focussed meal deliveries, Sakara Life has managed to stand out by building a strong network of partnerships with a large number of beauty and wellness brands. This strategy has paid off handsomely, boosting its marketing presence and now accounts for a large and growing chunk of its sales. As margins are thin in the direct-to-customer meal prep industry, this gives it a solid advantage against competitors in the space.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-2% employee growth in 12 months
Company
Funding (2 rounds)
Mar 2021
$15m
SERIES B
Jan 2016
$4.8m
SERIES A
Total funding: $19.8m
Company benefits
- Sakara meals
- Health insurance
- 401k Plan
- Generous vacation policy
- Annual team retreat
- Sakara family fitness (in-office yoga, meditation and fitness classes)
- Wellness experts, business thought leaders, and those that inspire us
Company HQ
SoHo, New York, NY
Leadership
Danielle DuBoise
(Executive Chair & Co-Founder)Completed training as a Certified Holistic Health Coach through the Institute for Integrative Nutrition in 2011.
Whitney Tingle
(Executive Chair & Co-Founder)Experience as Sales and Marketing Associate for Merlin Securities from 2008 to 2009. Marketing Executive and Business Developer for R.E. Davis Group from 2009 to 2010.
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