Insights Lead, Overwolf
Gaming app & mod development framework
Be an early applicant
Gaming app & mod development framework
101-200 employees
Be an early applicant
101-200 employees
Company mission
To empower creativity in gaming and help in-game creators make the best games even better through user-generated content.
Role
Who you are
- 5+ years of experience in advertising, insights, or research roles
- Proficiency in measurement tools (e.g., Brand Metrics, Kantar, Nielsen) and data platforms (e.g., ComScore, GWI, Tableau)
- Proven ability to conduct audience studies and translate insights into actionable strategies
- Familiarity with video advertising, programmatic media, and audience measurement best practices
- Strong analytical and problem-solving skills, with attention to detail
- Effective cross-functional collaborator with excellent communication
Desirable
- Familiarity with PC games
What the job involves
- We are looking for a visionary Insights Lead to join our extraordinary team at Overwolf
- In this critical role you will take ownership of Overwolf’s insights and campaign measurement capabilities, driving the success of advertising campaigns and partnerships
- This position is dynamic and multifaceted, offering you the opportunity to develop impactful insights, support advertising strategies, and influence our go-to-market positioning
- If you’re passionate about leveraging data to create meaningful results in the advertising and gaming industries, this is your chance to make a difference
- Manage brand lift studies and campaign measurement using third-party tools (e.g., Brand Metrics, Kantar, Nielsen) and first-party platforms
- Develop testing plans, monitor performance, and deliver post-campaign reports with actionable insights
- Build audience insights through new and existing data sources (e.g., ComScore, GWI) and integrate findings into marketing materials, RFPs, and thought leadership
- Provide research and insights to support go-to-market strategies and refine Overwolf’s market positioning
- Identify cultural and gaming trends to create revenue opportunities for advertisers
- Define the roadmap for Overwolf’s measurement and insights capabilities, including tools, partners, and strategies
- Collaborate with internal teams and external partners to enhance advertising initiatives and experiences
Our take
As gaming becomes more and more popular, the trend in user-generated content such as mods is also on the rise. Overwolf wants to empower the creators of such content, with a platform that supports the building of apps and publishing of mods, as well as the monetization of these creations.
Through the platform, creators can develop apps with a range of capabilities, such as stat-trackers or gameplay capture tools. Then, they can track app downloads, engagement and reviews all from a single place. Mod developers have access to a complete toolset through which they can manage all their mods and add-ons, protect their content from unauthorized duplications and distribute with a wide range of revenue models.
On top of these tools for developers, the site acts as a marketplace for gamers to find the add-ons they want, connecting them to creations that can enhance their gaming experience. Having expanded into the US in 2023, following a year in which it generated over $50 million in advertising revenue, Overwolf is on an impressive trajectory and is certainly one to watch.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
Company
Funding (last 2 of 5 rounds)
Nov 2021
$75m
SERIES D
Mar 2021
$52.5m
SERIES C
Total funding: $149.8m
Company benefits
- Flexible work policies: Hybrid work model, flextime for parents, and even a WFA program
- Events and activities: Team activities, company events, weekly gaming hours and more
- Gym membership: Monthly stipend for gym membership and fitness activities
- Professional development: Skill training, conventions, unique projects and more
- Food, snacks, beer and more: Lunch stipend and a fully stocked kitchen with healthy snacks and drinks
- Stocks: Stock options for all team members
- Gaming and entertainment: Your Audible and Spotify are on us, as well as a stipend for buying games
- Gaming conventions: Attend international gaming conventions, such as E3, Blizzcon, and Gamescom
- Gaming gear: Powerful gaming computer and peripherals
Company values
- Support Main (Service, Integrity, Teamwork) - We’re in the business of empowering others. We are not the heroes of the story, but the supporting force behind the veil. Support Main is about seeing others, caring about their needs, and willfully serving them. We’re sensitive to the challenges of our pack members, our peers, and the gaming community and do our best to be supportive, attentive, and kind. Their glory is our own
- On-the-Hunt (Hunger, Initiative, Speed) - We’re awake, alert, and ready to jump on opportunities. Being On-the-Hunt is about detecting favorable circumstances as they arise, figuring out the right moment to strike, and moving quickly with our pack members to seize them. We never passively wait for someone else to act, we do. We’re not given, we earn. We are wolves, after all
- Quest Complete (Ownership, Reliability, Get it done) - We never abandon a mission midway. Quest Complete is about one’s ability to own and execute a task from start to finish. Having a solution-seeking soul, rather than a problem-raising one. Our genuine care and reliability generate peace of mind for our pack members, knowing we will get the job done, or raise a red flag on time. We’ll do whatever it takes to check all our quest’s objectives, until the end credits roll
- Tame Your Shadow (Be open & honest, Embrace feedback, Avoid drama) - We all have a dark side. Taming your Shadow is about dominating our negative emotions rather than the other way around. Seeing feedback as a gift rather than as an insult. Sensing when our defensive, offensive, passive-aggressive, ego-driven thoughts emerge. When that happens, we pause, reflect, and alchemize those feelings into a source of fuel. Casting shadows is human; Taming them - is wolfish
- Become Legendary (Growth mindset, Passion, Mastery) - We don’t settle for Common or even Rare. Becoming Legendary is about having a true passion for evolving, improving, and mastering our domains. You touch legendary when you’ve created something that’s better than before, carefully crafted to its tiniest details, and most of all, inspiring. It’s about having a growth mindset that’s always striving to become and to create better. It’s a quest we’ve all eagerly embarked upon, aspiring to become progressively less stupid every day
Company HQ
Tel Aviv-Yafo, Tel Aviv District
Articles
Leadership
Uri Marchand
(CEO)Crew Member at Jibe Ventures. Former CEO and Co-founder of Applicell. Also spent 7 years in the Israeli Air Force as a Major, and Search and Rescue Helicopter Pilot.
Alon Rabinovitz
(CPO)Studied at Reichman University from 2007-2009, then co-founded Overwolf and has been CPO ever since.
Gil Or
(Advisory Board)Between 2009 and 2016 they held the roles of Lead Developer then VP of Marketing at the company. Also worked at NOVOS as a Mentor and then Advisor.
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