CRM Marketing Manager, Chip

• Someone with a genuine interest in Chip and is excited about being part of a fast-growing company and our mission to build the investment super app of the future
• We want a real person, with interests outside of work, to join our team
• CRM Expertise: At least 2-3 years of experience in CRM marketing, preferably within fintech, financial services, or a related field
• Data-Driven Mindset: Strong numerical skills with an aptitude for working with spreadsheets, large datasets, and customer segmentation tools
• Collaboration Skills: A team-oriented mindset, comfortable working closely with product, data, and engineering teams to execute effective CRM strategies
• Attention to Detail: Precision in managing communications around product versions and issues, ensuring that all messaging is accurate, timely, and aligned with product updates
• Problem-Solving Ability: A proactive, solutions-oriented mindset, quick to understand complex product-related issues and develop CRM-driven solutions to address them

Desirable

• As a CRM Manager (Savings) at Chip, you’ll be at the forefront of driving customer engagement and growth for our savings products
• Your primary focus will be on cross-selling savings accounts, increasing customer balances, and managing the Product Versions and Issues (PVI) catalogue within the CRM
• This is a critical role in ensuring that our savings communications are personalised, timely, and effective at converting and retaining customers across different product offerings
• This position is ideal for an experienced CRM professional with a strong understanding of customer lifecycle management and a passion for fintech and savings products
• Cross-Sell Campaigns: Design and execute CRM campaigns to cross-sell savings accounts to existing customers, ensuring tailored messaging to drive product adoption and engagement
• Balance-Building Strategies: Develop strategies to encourage customers to increase their savings balances, using personalised, data-driven communications that motivate savings behaviour
• PVI Catalogue Management: Oversee the management of the Product Versions and Issues (PVI) catalogue within CRM, ensuring accurate and targeted communications related to different savings accounts and rate issues
• Customer Segmentation and Personalisation: Work closely with the customer insights team to create refined customer segments, delivering personalised communications that resonate with customers at different stages of their savings journey
• Automated CRM Journeys: Build automated customer journeys that guide users through key stages of their relationship with Chip’s savings products, from account activation to balance growth and cross-sell opportunities
• Data-Driven Optimisation: Analyse CRM performance data to continuously refine and optimise campaigns for better engagement, retention, and conversion. Leverage insights to improve messaging, segmentation, and automation flows
• Cross-Functional Collaboration: Collaborate with the savings squad, product, data, and content teams to align CRM strategies with overall business goals and product initiatives. Ensure that CRM efforts are fully integrated with product updates, versioning, and issue management
• Braze Platform Management: Utilise Braze (our CRM platform) to manage and optimise campaigns, automations, and customer segments specific to savings products

• At the interview stages, we will be looking for empathy, eq, fun stories, and the ability to smile even when things are tough
• 1) Video screen with someone from our Talent team
• 2) Video interview with the hiring manager
• 3) Short take home task
• 4) Final interview with CMO