Associate Director of Paid Social, Code3
$119.5-132.5k
+ Bonus
More information about location
Insight-driven digital marketing agency
Job no longer available
Insight-driven digital marketing agency
201-500 employees
Job no longer available
$119.5-132.5k
+ Bonus
More information about location
201-500 employees
Company mission
Code3's mission is to fuel growth across the most powerful platforms for its clients by providing a performance-driven digital marketing agency that operates at the intersection of media, creative, and commerce.
Role
Who you are
- Passion for fashion, beauty and/or luxury brands
- A data-driven decision-maker passionate about exceeding client expectations
- A people person that enjoys close relationships with your team, partners and clients
- Someone able to manage multiple priorities in a fast-paced, high-performance environment
- 7+ years of proven experience in developing paid social media plans, strategic presentations, and client buy-in of strategies. Must have at least 4 years of paid social buying experience and be comfortable in platform UIs
- Deep understanding of latest paid social product offerings and trends across all listed social media platforms: Meta, TikTok, Snapchat, Pinterest, YouTube, X, and LinkedIn
- Ability to lead a team by setting paid social strategy and direction, handling day-to-day deliverables, and delegating work appropriately across their team
- Excellent senior-level client presentation abilities
- Experience serving as an escalation point for clients, supporting with fire drills, strategic guidance, and growth
- Excel skills: comfort with pivot tables is a must
- Certifications in social media strategy are required, which could include Meta Blueprint Buying and Planning Certifications, Snap Focus, Google Analytics Certification, TikTok Media Buying Certification, etc
- Experience in managing and elevating a team is a must
- Experience with luxury, fashion, and/or beauty brands is a plus
What the job involves
- The Associate Director, Paid Social is responsible for managing a team and delivering against paid social strategies, plans and buys against a portfolio of luxury clients
- This individual is the key strategic leader on their assigned accounts and supports Client Partnership teams, social strategists and hands-on keyboard social experts to deliver client results
- Operational excellence, strategic vision, and process orientation are key skills individuals in this role possess
- The primary functions of this supervisory role is to be a subject matter expert in paid social across market-leading and emerging platforms, to provide their team with the appropriate resources (trainings, tools, processes, etc.) to deliver against client paid social media goals, to hone in on growth and development of their team, and to collaborate with social team leadership on driving best practices, critical perspectives, and overall social POVs for Code3
- Leads paid social strategy across their clients including but not limited to media planning, learning agendas, A/B testing & implementation, lift study set up & analysis, campaign reporting & optimizations, and performance forecasting
- Trains their team in media planning and forecasting best practices, campaign architecture and build best practices, optimization of campaigns, and reporting and analysis of campaigns to drive efficiency through stronger, more strategic optimizations
- Helps to build and lead a team that delivers unbeatable paid social strategies and ad performance, inclusive of training, process enforcement, and innovation
- Provide critical perspective and stay ahead of platform updates, industry trends, and emerging technologies
- Manage a team of paid social experts, ensuring professional growth and best-in-class execution
- Supports on internal social team leadership such as agency POVs, processes, and team planning
- Attends in-person client and partner presentations and events once a week on average
Our take
Deploying effective digital marketing campaigns can be tough, with the landscape becoming increasingly competitive due to data-driven approaches. Some companies can accurately identify their audiences based on data analytics, but this can be tough to do alone without the right infrastructure, strategies, and expertise.
Code3 provides an insight-driven digital marketing agency, helping its clients to identify the right locations and platforms to access their ideal audience. The company achieves this by providing end-to-end digital marketing services such as media auditing and full media execution, digital marketing education, and real-time optimization strategies.
Whilst it is undeniable that Code3 will have many other digital marketing agencies to compete with, the company stands out by allowing its clients to measure and optimize its marketing performance in real-time, facilitating iterative changes as and when they are needed. Through this granular performance analytic approach, the company claims that it can help its clients futureproof its digital marketing campaigns and stay ahead of the curve.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
22% employee growth in 12 months
Company
Company benefits
- 401K with match and a generous pension plan
- Work from home, or in our awesome offices
- Thoughtful parental Leave
- Commitment to transparent DE&I practices
- Recharge days (1 per quarter)
- Company closure between Christmas and New Years
- Stipend for continued education
- C3 University (Trainings, L&D, Growth Plans)
- Masterclass subscription
Company HQ
Greenwich Village, New York, NY
Leadership
Craig Atkinson
(CEO (Not Founder))Currently Board Member at Hunch. Previously Founder of MC2 DAO and Interim Chief Marketing Officer at Credit Saint LLC.
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