Marketing Operations Manager, Maven Clinic

• If you are someone who likes to get their hands dirty, dig into technical problems, and find creative solutions, we want to hear from you
• 5+ years of experience in marketing or CRM operations, ideally focusing on technical execution of marketing campaigns across email, push, in-app modal, and SMS
• Proficiency in marketing automation platforms/digital customer engagement platforms, specifically Braze
• Experience managing eligibility files for the purpose of marketing campaign execution
• Highly motivated and considered a self-starter, running projects from start to finish
• Problem-solving mindset with the ability to adapt to changing priorities
• Strong analytical skills, data-driven, and able to report cleanly and accurately on marketing campaign performance

Desirable

• Maven Clinic is looking for an innovative and results-driven Marketing Operations Manager to own B2B2C marketing operations for the Member Growth Marketing team
• Reporting into the centralized Marketing Operation team, you will support day-to-day operations, lead technical integrations, and support campaign execution
• This role partners closely with B2B Marketing, Product, Engineering, Client Success, Client Delivery, and others
• Lead and manage technical integrations between Maven’s marketing tools, eligibility files, and analytics, particularly with the Braze platform
• Collaborate with Product and Engineering teams to improve eligibility file ingestion in Braze and streamline campaign processes from beginning to end
• Evaluate additional integrations across go-to-market tools such as Gainsight, Hubspot, Unbounce, Salesforce, and leveraging AI capabilities to enhance marketing operations
• Support data and campaign needs: work cross-functionally to request attributes and events, maintain existing segments and other data points; ensuring data is clean, accurate, and properly formatted
• Interact directly with our Braze reps to ensure new features or improvements are implemented and to stay up to date on tool enhancements
• Identify and implement workflow improvements to reduce inefficiencies and manual efforts; automate processes wherever possible to increase efficiency, effectiveness, and scalability
• Support campaign management and execution, landing page creation, and campaign tracking/reporting
• Create and help maintain comprehensive documentation for marketing operation processes and enrollment campaigns
• Responsible for ensuring that campaigns comply with all relevant regulations and policies, including data privacy and security regulations