Account Based Marketing Manager, Dayshape

• Substantial B2B marketing experience, including directly managing ABM programs in a SaaS or tech environment
• Deep understanding of B2B buyer journey and content requirements through high value, low volume sales pipelines with long and complex sales cycles
• Demonstrated ability to build and scale ABM programmes that drive pipeline and revenue
• Experience using ABM tools (e.g., Demandbase, 6sense etc), marketing automation platforms and CRM (HubSpot strongly preferred)
• Strong written and verbal communication with proven storytelling skills and the ability to translate technical information into impactful, high level marketing messaging
• Strong project management skills and the ability to lead cross-functional collaboration
• Self-motivated and organised, you act at the appropriate pace by balancing importance and urgency and seeking support from management and colleagues when needed
• Analytical and data-driven, with a passion for testing and optimisation

Desirable

• Dayshape is a single-product company that’s grown rapidly from start-up to scale-up
• We are a unique, powerful platform, but our space is becoming increasingly competitive, and we need to stay in pole position
• As we develop the product, partner with other solutions such as Workday and Microsoft, and move into new verticals, marketing is critical to support our growth
• You’ll collaborate with Sales, Commercial Operations and the wider marketing team to identify key accounts, craft tailored marketing programmes and accelerate pipeline velocity across key enterprise segments
• Having already started an ABM programme that’s showing early signs of success, we’re excited to create a new position to make this a permanent pillar of our marketing strategy
• This is a hands-on role responsible for defining what ABM looks like at Dayshape as we scale into new lines of business and geographies within our existing and prospective customer base in the professional services sector
• You will help develop and execute the product marketing plan and activities that enable our key target accounts to understand Dayshape's USPs and inspire them to buy
• In doing so, you will contribute to the overall achievement of the marketing team’s objectives and, ultimately, Dayshape’s pipeline growth
• Your day-to-day could look like any mix of; aligning with Sales on key target accounts and lead/deal progression, reviewing campaign performance to identify engagement gaps or opportunities, creating personalised messaging or landing pages for a 1:few campaign, briefing the content or design team, and optimising LinkedIn ad campaigns – all while juggling fast-moving priorities and staying focused on driving revenue impact from high-value accounts
• Strategy & planning: Define and own the ABM strategy across 1:1, 1:few, and 1:many programs targeting ideal customer profiles (ICPs) in high-value target accounts
• Campaign execution: Launch highly targeted, integrated campaigns across multiple channels: email, paid social (LinkedIn), direct mail and more – with multiple stages to nurture prospective buyers through the pipeline. Build and develop personalised messaging, landing pages, and creative tailored to accounts, segments, and personas, whilst optimising conversion rates
• Sales enablement: Develop account playbooks and sales enablement materials to drive follow-up success
• Technology & operations: Develop and own the ABM tech stack, integrating and optimising marketing automation through HubSpot. Ensure campaign tracking and reporting infrastructure is set up to measure performance by account and programme/campaign type
• Marketing performance analysis: Monitor and report on product marketing initiatives, and make recommendations for improvement
• Act as a brand guardian, ensuring all material/collateral remains on brand and with consistent messaging
• Budget and agency management where required
• Supporting the wider marketing team on other activity as required
• We typically work from 09:00 - 17:30 from Monday to Friday, though we can be flexible around this, just let us know

• The deadline for applications is Wednesday 1st October at 12pm
• Interviews will take place shortly after the closing date
• Please note the successful candidate for this role may be subject to background checks and will have an opportunity to declare anything to us beforehand