Partnerships Manager, AdTheorent
Data
$70-85k
Plus 20% bonus potential
2-3 days a week in office
AI and ML-driven data solutions for advertising and marketing
Job no longer available
AI and ML-driven data solutions for advertising and marketing
201-500 employees
Job no longer available
$70-85k
Plus 20% bonus potential
2-3 days a week in office
201-500 employees
Company mission
To use its advanced machine learning platform and privacy-forward solutions to deliver real-world value for advertisers and marketers.
Role
Who you are
- This highly motivated, detail-oriented individual should have experience working within one or more DMPs, extensive experience leveraging 3P audiences and the ability to translate audience strategies into higher level business needs
- We are seeking someone with true desire to drive innovation and thought leadership through the use of data (internal solutions, 1P data, 3P data etc.)
- 3-4 years’ experience in the digital advertising industry, with some experience working directly within a DMP or data platform
- Must have a deep understanding of audience curation, types of audiences, DMP integrations and how this all fits into a marketing strategy
- Extremely organized, with strong attention to detail. Ability to track projects across multiple clients at once and ensure longer term projects are managed successfully from start to finish
- Must have a “doer’s” mentality to deliver on departmental and company-wide goals
- Excellent oral and written communication, negotiation and presentation skills
- Experience working with a few of the following partners preferred: Krux/Salesforce, Adobe, Oracle/Bluekai, ComScore, Neustar, Pushspring, MedData, NCS, Acxiom, Factual, Ibotta, Liveramp, M1, Throtle, Lotame (or other relevant providers)
- Ability to work with people at all levels both internally and with external partners
- Strong Excel skills and analytically minded
- Bachelor’s Degree required
- SQL and media math knowledge is a plus
What the job involves
- The Partnerships Manager, Data will be the go-to expert in the data landscape and will consult with internal teams on data onboarding, platform integrations, testing framework, audience activation and audience insights
- Support AdTheorent Data Solutions: AT Health and AT Predictive Audiences:
- Manage day-to-day data provider relationships – understand core value prop and competitive differentiation
- Work on proposals for data solutions and execution on platform across multiple clients in various verticals (pharma, CPG, entertainment, retail etc.)
- Manage DMP segment intake process and platform permissions; facilitate onboarding of online and offline client data
- Work with AT’s Product and Tech teams on the implementation of any technical integrations for data providers / broader data licensing; UAT platform audience features and provide feedback and recommendations
- Responsible for the ongoing management, development, and growth of data/DMP partnerships post integration; maintain master taxonomy and rates across all partners
- Analyze and identify key insights and use those to drive internal knowledge sharing with cross functional teams; proactively identify opportunities to enhance audience/3P data effectiveness
- Communicate with data partners regarding platform updates, changes or limitations
- Provide thought leadership around partner selection – pros, cons and guidance on usage
- Work with Sales & Strategy on new/ ongoing client opportunities
- Share best practices and POVs with Partnerships Team, Sales, Yield, Product and Analytics teams
- Proactively seek opportunities to operationalize workflow and develop readily available segments/bundles to ease speed to market
- Collaborate on team write-ups and guides for new or updated processes, tools and platforms, learnings, and other materials
Our take
Data is invaluable for advertisers and marketers, providing them with information regarding customer locations, purchasing trends, and other datasets that can help facilitate personalized and effective advertisements. However, the amount of data analysis required to achieve such actionable insights is impossible to tackle as a human, preventing businesses from making the most out of today's data-driven digital era.
AdTheorent provides data science solutions driven by machine learning, helping advertisers and marketers to gain actionable insights from large quantities of data that would otherwise be too much to analyze. Through its algorithms, the company enables its clients to benefit from predictive targeting and geospatial intelligence, whilst maintaining a cookie-free privacy approach that does not rely on one-to-one advertising.
Whilst machine learning is currently popular within the data analytics sector, AdTheorent has approached it by openly addressing modern risks associated with data privacy. The company has also taken a unified approach to data storage, storing a large range of industry-specific data to facilitate personalized marketing campaigns. The company has seen considerable growth since its IPO and has received numerous tech, product, growth, and workplace awards.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-12% employee growth in 12 months
Company
Funding (2 rounds)
Sep 2013
$4m
SERIES A
Jan 2012
$1.2m
SEED
Total funding: $5.2m
Company benefits
- Great health insurance through Oxford, low rates, 70% paid by the company
- Reimbursed gym memberships
- 20% Bonus potential for all employees
- 20 PTO days, then in following years - 25 and 30 PTO days.
- Lots of time off and bonus/stealth days are given throughout the year, in addition to floating holidays to choose at your discretion!
Company HQ
Hudson Square, New York, NY
Leadership
Jim Lawson
(CEO, not founder)Experience as Advisor for Interaction LLC from 2006 to 2016. Managing Partner of Mogility Capital since 2011.
Josh Walsh
(Co-founder)Project Manager for Catalyst Online from 2008 to 2009. Experience as Adjunct Professor of New York University.
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