Investing used to be accessible only to financial experts, but due to advancements in open banking and fintech software development, the average person can now invest from their smartphone. However, this also makes users vulnerable to the high-risk nature of investing, resulting in a demand for easy-to-understand investment education.
eToro provides a social trading and investment platform, facilitating investment in the stock market, ETFs and index funds, cryptocurrencies and NFTs through a mobile application. In addition to providing these features, the platform also features a community-focused investment discussion board, a robo-adviser tool called CopyTrader, as well as investment education resources.
Whilst it is undeniable that the investment platform market has become highly saturated in the last few years, eToro has taken the unique angle of combining its trading platform with tools and resources that help to educate its users. Through this approach, the company aims to increase accessibility to smart investment strategies, whilst reducing the risk associated with investing as a non-expert.
Kirsty
Company Specialist at Welcome to the Jungle
