Account Based Marketing Senior Associate, NewtonX
$60-75k
+ Performance based bonus + Employee equity program
AI-powered B2B research
Job no longer available
AI-powered B2B research
201-500 employees
Job no longer available
$60-75k
+ Performance based bonus + Employee equity program
201-500 employees
Company mission
To uncover world-class knowledge
Role
Who you are
- Bachelor’s degree required
- Required experience managing multiple campaigns across channels implementing an ABM strategy
- Required experience building & managing ad campaigns in Google Ads & LinkedIn, Google Analytics, and with CRM and marketing automation tools; Demandbase, Salesforce and Hubspot
- 2-3 years experience in B2B services growth, demand generation, digital or performance marketing in a high-growth start up environment preferably within the technology or market research space
- 2+ years of direct, hands-on experience managing paid search (SEM), organic (SEO), paid social, paid media, content syndication and other performance channels
- Demonstrated experience with campaign creation, execution, and optimization across multiple channels and geographies
- The ability to track CRT and campaign performance across multiple channels
- Strong analytical skills, and proven track record in making data-driven decisions to continually optimize performance and determine future investments
- Owned a scalable budget of at least $1mm annually across, but not limited to paid, organic, social, video, review sites, directories and more
- Able to guide and create copy for ads, landing pages, emails
- Experience concepting and briefing designers and writers to get more robust content created
- You thrive in a fast-paced, high pressure environment, able to operate independently and enjoy being with the best of the best
- Strong problem solver with an analytical mind to derive data-driven insights, and drive results. Able to make decisions in a changing environment and anticipate future needs
- You are an automator. You know how to find ways to easily build and pull reports that will inform decision making
- Exceptional written, oral, interpersonal and presentation skills and the ability to effectively interface with leadership and cross functional teams
- You are comfortable working at all levels of abstraction. You enjoy big picture ideas but can also get into the nitty gritty details
- You are smart but humble and an out of the box thinker who is almost obsessed with attention to detail
What the job involves
- As Account Based Marketing Senior Associate, you will be part of a growing team responsible for driving digital marketing strategy and planning using a P&L owner mindset to ensure channels and campaigns are driving the right business outcomes and profitability
- Develop, execute, measure and optimize campaigns rooted in our business strategy to drive demand through ABM
- Campaign management across paid channels. This includes the planning, implementation, testing, and measurement of multi-channel campaigns in collaboration with the team
- Daily management, optimization, and monitoring of demand gen channels including using tools like Demandbase and Hubspot and paid channels such as LinkedIn, Google Ads search, YouTube, Meta and more
- Own a monthly report that analyzes performance data and provides insights that will guide strategy, inform spending decisions on audience, channels and ad creative
- Have a deep understanding of our target and their online behaviors, continuously using data to drive innovation and coming up with new ways to reach them and keep them engaged in NewtonX content throughout all stages of the customer journey
- Prioritize and implement successful SEO strategies. Identify opportunities to drive significant growth in organic traffic and conversions, and resolve technical SEO issues to improve overall site health and performance
Our take
In business, every decision needs data, but reaching those who have the expertise a company is looking for can be difficult and time-consuming. NewtonX is democratizing access to data and research, by enabling access to high-quality knowledge for all businesses, beyond those who employ a panel of experts.
The premise of NewtonX is that it matches questions to those who are verified to know the answer. Searches are custom and AI-led, and each one teaches the system so that it constantly improves at finding the most relevant professionals. As such, businesses have access to knowledge from a vast array of sources, without having to spend time sifting through irrelevant hits.
NewtonX works with an array of companies, including financial institutions and Fortune 500 consulting firms, showcasing the confidence that the industry has in its platform. It has raised impressive funding over the years, which will ensure that its proprietary search tech continues to be at the forefront of the space.
Freddie
Company Specialist at Welcome to the Jungle
Insights
31% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Dec 2021
$32m
SERIES B
Jun 2019
$12m
SERIES A
Total funding: $46m
Company benefits
- Medical, dental, and vision insurance
- 401K 3% match, immediate vesting
- Paid Vacation and Public Holidays
- Paid Sick Days
- Pre-tax commuter benefits
- Health Savings / Flexible Savings Account
- Paid Parental / Family Leave
- Office snacks and refreshments
- Lunch and learns
- Monthly team outings and bimonthly happy hours
- Annual company retreat
- Volunteering
- Virtual fun, social activities (e.g., happy hours, painting, escape rooms, trivia, cooking classes, meditation, and more!)
Company HQ
Murray Hill, New York, NY
Leadership
Sascha J. E.
(Co-Founder & CEO)Former Consultant with McKinsey & Company and with The Boston Consulting Group. Also previously worked as a Financial Business Analyst.
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