Marketing Operations Lead, Reddit
Community Lifecycle
$143.6-201k
+ RSUs
Online platform for thoughts, experiences and discussions
Be an early applicant
Online platform for thoughts, experiences and discussions
1001+ employees
Be an early applicant
$143.6-201k
+ RSUs
1001+ employees
Company mission
To empower communities, and make their knowledge accessible to all.
Role
Who you are
- Systems thinker that can build 0 to 1
- Experience with infrastructure buildout and internal tooling
- You deeply understand and identify with Reddit and Redditors, and are eager to uncover insights and unlock remarkable and scalable initiatives
- Data driven, with experience establishing metrics
- Proven, autonomously-driven operational impact with escalating responsibility in a marketing or community marketing function
- Experience working within a variety of CRMs and ESPs (HubSpot experience a bonus)
- Self starter with a bias towards execution
- 6+ years of experience in marketing operations, marketing technology, or a related field, with expertise in HubSpot management and automation
- Proven ability to build and manage workflows, nurture strategies, and lead/contact routing systems
- Strong understanding of marketing best practices and processes, with a focus on data cleanliness and accuracy
- Experience with HubSpot, Hex, Google Analytics, or similar tools
- Strong analytical and problem solving skills, with the ability to optimize MarTech systems for business impact
- Excellent communication and collaboration skills, with experience partnering across teams like DS, Product, IT, Legal
- Proactive and results-oriented mindset with the ability to drive projects from start to finish
- Familiarity with Reddit’s community culture, user trends, and behaviors
What the job involves
- We are looking for a Senior Lifecycle Operations Lead to join our Community Growth team. This is a highly cross-functional role that will involve working with Product, Engineering, IT, Legal and Community
- Community Lifecycle is a newer function for Reddit, and this role will be instrumental in optimizing our community growth funnel. This role will focus on defining and building automated workflows and interventions for every stage of a community’s journey, ensuring the team’s impact scales
- Own & Execute Scaled Tooling Community Growth Roadmap: Lead the design and execution of the Community Growth Funnel roadmap, identifying the necessary technical infrastructure, data signals, and automated workflows to unlock community health and growth
- Build Scaled Channel Operations: Partner closely with Product, Engineering, and Data Science teams to build the technical foundation of diversified channels. This includes making channel requests and building technical roadmaps
- Signal Optimization: Work closely with Data Science to refine community health signals, pinpoint opportunities, and eliminate gaps in the community's journey
- Drive Channel Strategy: Define and drive comprehensive strategic vision for email, push notifications, and app channels aligned with Reddit’s community growth goals and targets
- Serve as the owner and admin of our Community HubSpot tooling, overseeing data piping, workflow strategies, and campaign health, and more
- Partner with Analytics, Community, IT, and product to optimize all community marketing tools and systems - internal and external
- Own technical side contact management, including list health, data cleanliness, list imports, and form embeds
- Evaluate tooling agency partners, and source potential partners
- Map the entire internal and external channel slate, identifying largest opportunities
- Build and own the roadmap for tooling improvements across third-party and internal tooling
- Ensure seamless coordination across multiple stakeholders on infrastructure projects, with no major disruptions
- Own multi-channel content calendar across community initiatives
- Manage the tooling and infrastructure needed to support community marketing campaigns, from setup to post-launch
- Work closely with channel marketers to support in meeting campaign objectives
Our take
Reddits is an online platform that hosts thousands of message board communities (known as subreddits) designed to foster authentic human connection. With more than 100,000 communities covering everything from food, entertainment, and sports to niche interests for highly specific audiences, there's virtually a space for everyone.
The platform attracts over 52M daily users and more than 50B monthly page views. While these figures are smaller than those of social media giants like Facebook and X, Reddits stands out by offering easily discoverable communities where users can dive deep into virtually any topic imaginable.
Today, Reddit continues to grow its user base and expand its reach, remaining a unique hub for conversation,m connection, and shared interests. With its strong community-driven model and steady revenue streams, it's most definitely positioned to stay a central part of online culture for years to come.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
57% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Aug 2021
$410m
SERIES F
Feb 2021
$250m
SERIES E
Total funding: $1.2bn
Company benefits
- Comprehensive health benefits
- Flexible vacation & Reddit global days off
- Family planning funds & 4+ months paid parental leave
- Personal & professional development funds
- Paid volunteer time off
- Workspace & home office benefits
Company HQ
SoMa, San Francisco, CA
Leadership
Steve Huffman
(Co-Founder & CEO)After co-founding Reddit in 2005, they stepped away from the company to co-found Hipmunk, where they were the CTO for 5 years. They returned to Reddit in 2015, and have been the CEO since.
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