Field Marketing Manager, Cobalt
$95-119k
+ Equity plan
More information about location
Penetration testing software provider
Be an early applicant
Penetration testing software provider
201-500 employees
Be an early applicant
$95-119k
+ Equity plan
More information about location
201-500 employees
Company mission
To become the world's interface to the security workforce.
Role
Who you are
- The ideal candidate thrives on close collaboration with our Sr. Events Manager, Demand Generation team, Regional Sales teams, and Channel Partners, ensuring cohesive execution across all programs
- Experience: 5+ years of demonstrated experience in cybersecurity and B2B field marketing or demand generation, with a strong emphasis on planning and managing events and executing ABM campaigns
- Collaboration: Proven ability to work closely with Sales and Channel Partner teams on joint initiatives, with excellent communication and interpersonal skills
- Project Management: Strong organizational and project management skills, with the ability to manage multiple simultaneous projects in a fast-paced, dynamic environment
- Technical Proficiency: Hands-on experience with marketing automation tools (e.g., Marketo, HubSpot) and CRM platforms (e.g., Salesforce), and ideally ABM-specific tools (e.g., 6sense)
- Writing & Communication: Exceptional written communication skills, with a proven ability to craft compelling and clear email copy for pre- and post-event communications, invitations, and follow-ups
- Data-Driven Mindset: Analytical skills to track campaign performance, interpret data, and make data-driven decisions to optimize event strategies
- Education: Bachelor's degree in Marketing, Business, Communications, or a related field
- Travel: Ability and willingness to travel within the assigned region for events and meetings as required (approx. 25-30%)
- Please apply even if you don't think you meet all of the criteria above but are still interested in the job. Nobody checks every box, and we're looking for someone excited to join the team
What the job involves
- We are seeking a results-driven and strategic Field Marketing Manager to drive regional impact through high-value events
- This role is responsible for planning, executing, and managing regional events—including conferences, summits, and executive dinners—to build brand awareness, generate leads, accelerate pipeline, and support new business acquisition and expansion within a set of target accounts
- Plan, organize, and execute a high-impact portfolio of regional events, including trade shows, industry conferences, customer roundtables, and executive workshops, working closely with the Sr. Events Manager
- Manage all pre-event communications, on-site experience, and post-event follow-up, ensuring a seamless and professional brand presence
- Oversee all logistical aspects of owned events, such as venue selection, vendor management, materials production, staffing coordination, and on-site execution
- Sales Collaboration: Work closely with Regional Sales teams on events they are responsible for, ensuring marketing support, effective attendee recruitment, and coordinated follow-up to maximize pipeline generation from specific events
- Channel Partner Engagement: Partner with Channel Account Managers to strategically identify, plan, and execute joint events, or determine Cobalt.io's participation in key partner-led events. Act as the marketing contact for partners regarding specific event coordination
- Performance Analysis: Monitor and analyze campaign performance metrics and ROI (lead generation, pipeline impact, conversion rates, influenced ARR) for all regional events, adjusting tactics as needed to drive continuous improvement
- Planning Tools Proficiency: Proficiency in using presentation software, specifically Google Slides, for mapping out and presenting strategic event plans
- Budget Management: Develop and manage event budgets, track spending, and ensure maximum impact and proper allocation of resources for all regional initiatives
- Adapt corporate marketing content for regional relevance, creating localized collateral, signage, and digital promotions as needed
- Collaborate with external vendors and agencies for seamless event coordination and execution
Our take
Cobalt is a penetration testing platform providing PtaaS to significantly improve the efficiency and deliverability of penetration testing. The company is working to transform a multi-billion dollar industry that is set to grow in value as vulnerabilities become an increasing liability. Usefully for Cobalt, this applies across smaller and larger businesses alike, as the use (and protection) of data becomes increasingly important across all scales.
Its approach, using a curated marketplace of 400+ highly vetted ethical hackers, is pioneering in an industry typically hobbled by inefficient practices. Existing services tend to deliver a PDF list of vulnerabilities at the end of a testing period. Cobalt delivers results in real-time, integrated into the client’s existing environment.
In an age where hacker tech is continuously and rapidly developing, a service allowing companies to match this with continuous (as opposed to periodic) pen-testing will no doubt prove a vital and attractive tool.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Aug 2020
$29m
SERIES B
May 2018
$5m
SERIES A
Total funding: $36.5m
Company benefits
- Equity plan
- 401k matching for retirement savings plan
- Paid parental leave
- Flexible PTO, to support work life balance from anywhere in the US, UK, and Germany
- Monthly WFH stipends for equipment, lunches, wellness and learning & development
- Work directly with experienced senior leaders
- Make your mark in the rapidly expanding PtaaS space
- Join an award-winning “best workplace” and fast growing team
- Medical, dental and life insurance benefits
Company HQ
South Beach, San Francisco, CA
Leadership
Sonali Shah
(CEO)Joined Cobalt as CEO in 2024. They are a seasoned Business Leader with more than 20 years of experience scaling high-growth businesses across the cybersecurity landscape.
Lisa Matherly
(CMO)Joined Cobalt as CMO in 2023. They have over 2 decades of experience in B2B Marketing and Cyber Security. Prior to Cobalt, they spent most of their career at McAfee, Intel, and 3Com in various leadership roles across Marketing, Customer Service, and Sales.
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