Senior Social Media Manager, ActiveCampaign
$148.5-181.5k
Customer experience automation
Open for applications
Customer experience automation
501-1000 employees
Open for applications
$148.5-181.5k
501-1000 employees
Company mission
To help businesses and organizations to automate their entire customer experiences.
Role
Who you are
- 8 + years of SaaS experience in social media marketing, content creation, or digital engagement, ideally within B2B and/or Martech
- Experience managing multi-product social strategies, understanding audience segmentation, and content differentiation
- Expertise in video content strategy, with experience growing and managing YouTube channels and short-form video formats (TikTok, Instagram Reels, LinkedIn Video, etc.)
- Proven track record in content creation, including social-first storytelling, writing, and design collaboration
- Strong understanding of social media analytics, platform algorithms, and audience behaviors
- Hands-on experience with social media management tools (e.g., Sprout Social)
- Exceptional copywriting skills and a keen eye for brand storytelling
- Highly collaborative, able to work cross-functionally with marketing, creative, product, and regional teams
- Passion for community engagement and fostering brand advocacy
- Help grow and develop team members
What the job involves
- As a Senior Social Media Manager, you will develop and execute a global social media strategy that enhances ActiveCampaign’s brand awareness, builds strong brand affinity, deepens our audience engagement, and drives business growth across key regions
- Your work will be instrumental in shaping how ActiveCampaign is perceived in the market, fostering meaningful connections with our community, and ensuring our brand stands out in a competitive landscape
- ActiveCampaign’s product portfolio includes solutions like ActiveCampaign (marketing automation & CRM), Postmark (transactional email), and ACHQ (franchise marketing automation), each requiring tailored messaging and content strategies to engage diverse audiences effectively
- This role will focus on channel strategies, audience engagement, GTM execution, and localized approaches for international markets, ensuring that each product and audience segment is reached with the right message at the right time
- You’ll create compelling, platform-specific content in partnership with the creative team, optimize social strategies to align with business objectives and manage social community interactions
- Through a mix of organic and paid social efforts, you will cultivate an engaged brand following, amplify our thought leadership, and drive deeper emotional connections with our audiences
- Develop and execute a global, multi-product social media strategy to increase engagement, audience growth, and brand visibility across LinkedIn, X, Instagram, Threads, Facebook, TikTok, YouTube, and emerging platforms
- Support our go-to-market (GTM) strategy execution by aligning social media initiatives with product launches, feature updates, and key company milestones
- Create engaging, high-quality content tailored to each product and audience segment, ensuring messaging aligns with business goals and resonates with target markets
- Work with the growth and design teams to develop a strong YouTube strategy that supports our brand and growth goals while driving engagement with our target segments
- Manage social media for multiple portfolio products, tailoring messaging, content, and campaigns to fit each product’s unique audience and value proposition
- Oversee localization efforts, adapting content for key international markets while maintaining brand consistency and relevance
- Collaborate across marketing, content, demand gen, and product teams to align social strategies with larger brand and revenue goals, supporting pipeline growth and retention
- Work closely with customer advocates and influencers, turning customers into brand champions through storytelling, thought leadership, and UGC strategies
- Engage directly across our social communities, responding to comments, fostering brand engagement, and amplifying customer success stories
- Analyze and report on social media performance, using insights to refine strategy, optimize content, and grow key engagement metrics
Our take
Marketing and CRM tools are essential to scale a business in the current landscape. Existing tools for optimizing engagement, scalability and data analytics have surged in popularity, but many solutions remain unaffordable for small businesses.
ActiveCampaign provides an integrated platform for email marketing, marketing automation and CRM with the focus on providing businesses with the ability to optimize customer experiences. The platform leverages machine learning and automation to increase the rate that its clients can scale their engagement levels, regardless of whether the user is running a small or large business.
Despite high-profile competitors, the company has found a gap in the market by providing an integrated and unified solution combining hundreds of tools. The platform is available as an entire package for enterprises, but smaller companies can opt for cheaper and streamlined tool kits. In 2022, ActiveCampaign announced the implementation of over 400 customer ideas into its product. It has also partnered with ActiveEngine, the first ActiveCampaign-only agency, to enable businesses to make better discovery calls and close more deals. With the 2024 opening of a hub in Krakow, it is further expanding its European footprint.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-18% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Apr 2021
$240m
SERIES C
Jan 2020
$100m
SERIES B
Total funding: $360m
Company benefits
- Mac computer, modern apps, and access to a $250 quarterly WFH stipend, as well as regional Hubs that serve as a central meeting space.
- Open PTO, the ability to work remotely, a sabbatical program, and flexibility in your work schedule.
- Access to the Calm meditation app, the Modern Health coaching app, and telemedicine support for mental health.
- Equity for all employees to help create alignment and an ownership mindset across all team members as we grow.
- Access to 1:1 sessions with career coaches, and Udemy subscriptions.
- Generous 401K matching that have no wait or vesting requirements.
- Dedicated Employee Resource Groups for moms, dads, and parents, manager training to better support working parents, and flexible working schedules to make parenting during remote work a bit less stressful.
- Dedicated career development conversations and regular salary reviews.
- Full medical, dental, and vision, and pay 100% of your premiums for the HSA plan.
- Stay connected with teams around the globe through digital outings & trainings, an automated coffee roulette program, and biannual team kickoffs.
- Donation matching and 3 days of Volunteer Time Off for all employees every year. We also make it easy to participate in local elections by giving employees the day off.
Company HQ
Chicago Loop, Chicago, IL
Leadership
Jason VandeBoom
(CEO)Jason founded ActiveCampaign in January 2003 as CEO. They have worked there ever since, alongside being a Future Founders Board Member since February 2020.
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