Director of Demand Generation, Instabase
Automation platform for unstructured data
Open for applications
Automation platform for unstructured data
201-500 employees
Open for applications
201-500 employees
Company mission
To build tools that will help people and organizations solve important problems, make discoveries, and create new breakthroughs.
Role
Who you are
- 8-10+ years of marketing experience in B2B enterprise software, ideally SaaS, with a proven track record of driving pipeline growth and executing high-impact campaigns
- Demonstrated success in building, scaling, and leading demand generation teams in early-stage, high-growth companies
- You’ve led marketing teams in B2B SaaS companies and have experience with PLG and Sales-led growth motions
- Strong leadership skills, with experience hiring, developing, and leading an inclusive, engaged, and high-performing marketing team
- Deep understanding of the SaaS sales funnel, and the ability to align marketing initiatives with the broader go-to-market strategy
- Passionate about delivering exceptional customer experiences and driving measurable growth through marketing programs
What the job involves
- At Instabase, we’re building a world-class Demand Generation function to fuel our scalable growth
- As part of the marketing leadership team, we’re looking for a leader who is passionate about designing and executing strategies that drive pipeline and revenue
- You’ll be responsible for establishing foundational processes, systems, and programs that will propel our business forward as we continue to scale
- This role requires a blend of strategic thinking and hands-on execution to drive awareness, demand, and conversion through comprehensive marketing programs
- As our Demand Generation Leader, you will take the lead in building and executing a robust demand generation strategy from the ground up
- This is a hands-on role where you’ll architect the marketing strategy while also driving day-to-day execution
- This role will manage campaign and growth teams that are laser focused on driving awareness, demand, and conversion through marketing programs
- From planning to execution, you will own the demand gen process and be accountable for the pipeline contribution and optimization of conversions across all marketing initiatives
- Design and implement the demand generation strategy, including building the tech stack, campaign framework, and marketing infrastructure from scratch
- Develop the initial go-to-market playbook to guide campaign execution and establish best practices across channels
- Create a comprehensive market demand strategy, balancing campaign investment and channel mix to drive both new and expansion revenue
- Hire and lead a high-performing team of field marketers and campaign specialists, empowering them to execute multi-channel campaigns that generate pipeline and impact revenue
- Actively engage in campaign execution while mentoring and guiding your team to improve efficiency and effectiveness across multiple marketing channels
- Partner with Sales to develop a comprehensive strategy for targeting, lead follow-up, and conversion to maximize pipeline impact
- Work closely with Marketing Operations and Analytics to define and track KPIs, monitoring campaign and market performance across daily, weekly, and quarterly intervals, and refining strategies for optimal results
- Recommend and implement systems and processes to track and analyze campaign performance, ensuring alignment with revenue goals and optimizing for maximum impact
- Scale and maintain the team structure, knowing when to bring in-house expertise versus outsourcing critical skills to meet demand generation needs
Our take
Instabase is a platform for businesses to build customisable apps for automating different parts of their business.
For example, a bank can quickly build an app that can automatically verify customer income in a fraction of a second by combing through documents such as camera pictures or scans of payslips, tax documents, bank statements, and other similar documents submitted by the customer.
The platform comes equipped with the tools for reading documents, data extraction and classification, natural language processing, and optical character recognition. It's designed to enable creators, developers, and organizations to quickly build complex business applications based on their needs.
Instabase also offers an app store, a growing marketplace of pre-packaged business apps for different industries, such as Income Verification, Adverse Media Analysis, Identity Verification, Trade Finance, Contract Analysis, and Financial Spreading.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
29% female employees
-11% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Jun 2023
$45m
SERIES C
Oct 2019
$105m
SERIES B
Total funding: $177.1m
Company benefits
- We marry the benefits of moving fast at a scaling startup with the stability of larger corporations. Instabase pays 100% of top tier employee medical, dental, vision plans and takes care of dependents. Instabase also offers an FSA company match
- Instabase believes in investing in you and your future by providing a company 401(k) match and financial planning resources
- Every Instabaser is eligible for paid time off to care for their newborn or adopted child. We’ve also teamed up with Carrot Fertility to help support every Instabaser on their family forming journey
- At Instabase, we believe in providing employees the ability to rest, reflect, and recharge through unlimited paid time off and holidays
- Instabase believes in providing access to resources that allow you to grow in your role and career
- From home office setups to meal and Wi-Fi reimbursements, Instabase provides perks and resources that help you do your best work
Company values
- Customer Obsessed - We always start with what is best for our customers and users -- that informs everything we do and our priorities. We must earn and maintain their trust, and invest in their long term success
- A Healthy Disregard For The Impossible - We go after problems that most others would consider impossible. In that pursuit, we take a long term view as we execute. We are fearlessly experimental, and we are not afraid of failure
- We Are A Community - We’re connected to each other through our shared passion and dedication for the mission. We are here to win, and in that pursuit, we’ll empower, support, and help each other. We’ll be selfless in that undertaking
Company HQ
Financial District, San Francisco, CA
Articles
Leadership
Anant Bhardwaj
(CEO)Previously worked in research for 3 years at MIT and also interned at Google.
Salary benchmarks
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