Account Based Marketing Director, Yubico
$175-195k
The salary is only applicable to the San Francisco Bay Area and may vary for other locations
Secure two-factor authentication products
Be an early applicant
Secure two-factor authentication products
501-1000 employees
Be an early applicant
$175-195k
The salary is only applicable to the San Francisco Bay Area and may vary for other locations
501-1000 employees
Company mission
To protect all internet citizens, making secure login easy and available to everyone.
Role
Who you are
- 10+ years of experience in B2B marketing, with a minimum of 3 years in a senior or leadership role focused on ABM
- Proven success in developing and executing ABM strategies that drive significant revenue growth and account penetration
- Experience collaborating with sales teams and aligning marketing efforts with sales goals
- Expertise in intent tools (6Sense, Foundry, etc.), marketing automation platforms (Marketo, HubSpot, etc.) and CRM systems (Salesforce)
- Strong analytical and data interpretation skills, and the ability to extract and explain actionable insights
- Communication and leadership skills
- Creative problem-solving abilities, a strategic mindset, and the willingness to roll up your sleeves and dig in
- Proven ability to manage multiple complex projects simultaneously in a fast-paced environment
What the job involves
- We are seeking an experienced Director, Account Based Marketing (ABM) to lead and elevate our ABM initiatives
- This role requires a seasoned professional with expertise in B2B marketing and ABM strategies, capable of driving significant business impact through highly targeted and personalized marketing efforts
- The Director, ABM plays a pivotal role in crafting a global account-first strategy, and aligning marketing with sales to drive revenue from key accounts
- Develop, refine, and execute a sophisticated ABM strategy aimed at targeting high-value accounts and driving revenue growth
- Lead the identification and segmentation of target accounts in collaboration with sales and operations leadership
- Design bespoke marketing programs for different account segments, focusing on the challenges and opportunities unique to each segment
- Oversee the planning, execution, and optimization of multi-channel ABM campaigns
- Guide the development of high-impact content and messaging that resonates with key decision-makers at target accounts
- Partner with Product Marketing, Field Marketing, Design teams and our digital agency to develop and deliver personalized experiences across digital and offline channels
- Serve as the primary liaison between marketing and sales teams on ABM initiatives, ensuring collaboration and alignment on goals, strategies, and execution
- Provide strategic insights and guidance to sales teams, helping them engage more effectively with target accounts
- Lead the analysis of ABM campaign performance, using data to uncover insights, measure ROI, and drive campaign and tactics optimization
- Prepare and present detailed performance reports highlighting successes, challenges, and opportunities for improvement
- Foster a collaborative and innovative cross-functional team environment
- Manage the ABM budget, ensuring optimal allocation of resources to achieve and grow positive ROI
Our take
With cybersecurity breaches a costly and devastating threat to businesses and governments across the board, robust security solutions are an increasingly high priority. But passwords, the most common form of digital protection, are ill-equipped for preventing phishing attacks and other forms of cybercrime. Yubico is a leading provider of hardware authentication security keys, that add an additional layer of protection by verifying that a website or tool is being accessed from a specific device.
Yubico's hardware keys are some of the most popular on the market, offering a competitive solution to multi-factor authentication. Through its products, customers can secure the identities of their employees and users, and reduce both support costs and the number of support calls made.
With the global multi-factor authentication market forecast to keep rising from now into 2027, the company's leading global position is likely to see it net more clients. This is atop its already impressive list which includes Google, Microsoft, and the UK Government, with the opportunity to find great success off the back of its 2024 IPO and as the space evolves.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
29% female employees
14% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jul 2020
$27.2m
LATE VC
Aug 2019
$25m
LATE VC
Total funding: $80.6m
Company benefits
- Retirement plan - We offer pension plans with employer contributions
- Wellness benefit - monthly reimbursements for wellness expenses in the US and Sweden
- Equity in the company - stock options or equivalent programs for our team so they can have a solid stake in Yubico’s success
- Learning & development - professional development stipend and mentorship program
- Global events - historically we’ve hosted an all-team event in a new location every year where we plan for upcoming quarters, set goals, and most importantly, host fun events to encourage team building outside of the workplace
- Parental leave - paid parental leave so you can take care of your new family
Company values
- Your work matters
- Unleash smiles
- Battle friction
- Inspire higher
- Customer focus
- One team
Company HQ
Downtown North, Palo Alto, CA
Articles
Leadership
Stina Ehrensvärd
(Chief Evangelist)Having studied at the Royal College of Art in Stockholm, Stina co-founded Cypak in 2001, where they served as VP of Marketing for 6 years. They then co-founded Yubico as CEO in May 2007.
Jakob Ehrensvärd
(CIO)Jakob started their career as a SVT Software Developer before spending 9 years as CEO of Systemkonsult. They left their role as CTO of Cypak in 2008, having founded Yubico with Stina.
Share this job
View 5 more jobs at Yubico