Customer Lifecycle Marketing Manager, Benepass
$110-130k
+ Equity
Benefits administration platform
Be an early applicant
Benefits administration platform
21-100 employees
Be an early applicant
$110-130k
+ Equity
21-100 employees
Company mission
To help companies distribute meaningful benefits that support the personal and professional well-being of their team.
Role
Who you are
- 4-7+ years in customer, member, and/or lifecycle marketing roles
- Experience in B2B2C environments or marketing to both business buyers and end users
- Experience targeting various user personas across industries, including hard-to-reach populations and HR administrators
- Strong experience building and executing lifecycle or engagement campaigns across multiple channels
- Excellent writing and communication skills, with the ability to simplify complex concepts
- Experience working with CRM or marketing automation platforms (e.g., Customer.io, Braze, Iterable)
- Comfortable with segmentation, targeting, and event-driven or triggered communications
- Strong cross-functional collaborator, with experience partnering with Customer Success, Product, and Engineering
- Analytical mindset with experience tracking performance and driving optimization
- Ability to balance scalable programs with targeted, client-specific initiatives
- Experience in SaaS, fintech, benefits, healthcare, or similarly complex industries preferred
What the job involves
- Benepass is hiring a Manager, Customer Lifecycle Marketing to own how we engage customers (employers) and their employees (members) across the full lifecycle
- This role is responsible for shaping and executing the post-sale marketing experience, from onboarding and launch through ongoing engagement, open enrollment, and renewal
- You will drive how Benepass shows up at each stage, ensuring our benefits are clearly understood, consistently used, and deliver measurable value to both employers and employees
- Sitting within Marketing and reporting to Product Marketing, this role partners closely with Customer Success, Customer Experience, Product, and Engineering to bring lifecycle programs to life
- Success in this role means improving activation, increasing utilization, and driving long-term customer value across the Benepass platform
- Define how Benepass engages customers and members across onboarding, activation, engagement, and renewal
- Build lifecycle programs that drive adoption, education, and sustained usage
- Identify gaps in the customer journey and develop programs to improve the overall experience
- Develop campaigns that increase benefit awareness, card usage, and program adoption
- Create communications tied to key lifecycle moments (launch, open enrollment, seasonal usage)
- Translate complex benefits and financial concepts into simple, compelling messaging
- Build and manage lifecycle campaigns across email, in-product messaging, printed materials, and other touchpoints
- Own segmentation and targeting to deliver relevant messaging to different audiences
- Ensure communications are timely, clear, and aligned with customer needs
- Support time-sensitive and ad hoc campaigns (e.g., product updates, compliance changes, critical customer communications), ensuring rapid and high-quality execution
- Collaborate with Product Marketing and Customer Success to support launches, renewals, and expansion opportunities
- Develop scalable frameworks for client-specific communications where needed
- Balance customization with consistency and operational efficiency
- Define and track lifecycle KPIs (activation, engagement, utilization)
- Run experiments to improve campaign performance and effectiveness
- Use insights to inform broader marketing, product, and customer strategy
Our take
The US labor market is creating higher demand for top tier talent, and many companies are looking to improve their benefits as a way of staying competitive. Strong health insurance and holiday policies, however, no longer cut it. Benepass is a benefits administration company looking to help companies stay ahead in this new landscape.
The basic Benepass premise is that pre- and post- tax benefits should be flexible and accessible for employees. As things stand, tax-advantage benefits are hugely under-leveraged by employees, because they are hard to use or unsuitable for individuals. Benepass’ app centralises and simplifies the process, allowing employees to explore, track, and exercise benefits from a single platform and VISA card.
Many platforms directed towards simplifying employee benefits don’t yet offer the same tangible features, and also don't focus on the more complex area of tax-advantage benefits. Therefore, Benepass’ solution is an easy win/win, which is why it has gained strong funding and attention. The latest influx fuels the expansion of its offerings, for example to support more specialized and cost-sensitive employer programs.
Freddie
Company Specialist at Welcome to the Jungle
Insights
8% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Jan 2026
$40m
SERIES B
Jan 2024
$20m
EARLY VC
Total funding: $74.4m
Company benefits
- Healthcare: We pay $430 per month toward your health insurance and fully cover dental and vision. You also get membership to OneMedical, Teladoc and Talkspace
- Flexible, autonomous work: We’re remote first so live where you’re most happy. We come together in-person as a team 3-4 times per year
- Benepass perks: $500 to set up your home office, $100 per month for wellness, however you define it, $150 per month for home internet and cell phone, $150 per month for co-working
Company HQ
Greenwich Village, New York, NY
Leadership
Jaclyn Chen
(CEO & Co-founder)Previously an Associate at Goldman Sachs, then TPG Capital, before moving on to work in Business Development at Teampay.
Mark Fischer
(Product & Co-founder)An ex-Google Mechanical Engineer, who went on to hold a Senior Robotics Engineering role at X: The Moonshot Factory.
Kabir Soorya
(CTO & Co-founder)An In-Q-Tel technologist who then worked on the Senior Technical Staff at Sidewalk Labs.
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