Director of Paid Media, Allbirds
$155-165k
More information about location
Environmentally friendly footwear
Be an early applicant
Environmentally friendly footwear
501-1000 employees
Be an early applicant
$155-165k
More information about location
501-1000 employees
Company mission
Their mission is to prove that comfort, good design, and sustainability don’t have to be mutually exclusive.
Role
Who you are
- 8+ years of paid media experience at high-growth eCommerce or DTC brands; agency experience a plus
- Deep, hands-on expertise managing campaigns directly in Google Ads, Meta, TikTok, Pinterest, and other key platforms
- Comfortable moving between strategy and execution—you set a vision and aren’t afraid to get into the weeds
- Skilled in creative testing with a track record of extracting actionable insights that inform performance and brand storytelling
- Strong creative intuition and ability to translate data into a clear, creative direction
- Experienced in incrementally testing and MMM (Liftlab a plus!)
- Proven record of driving measurable growth in acquisition and iROAS while building brand connection through reach/frequency
- Analytical, curious, and adaptable to fast-moving environments
- Bachelor’s degree in Marketing, Business, Analytics, or related field
- This job may require working more than 8 hours per day and/or 40 hours a week. It requires the ability to sit and work at a computer for extended periods of time and communicate effectively with a diverse audience in person, by phone and by computer
What the job involves
- We’re looking for a hands-on paid media leader who can balance day-to-day execution with strategy
- You set a vision and aren’t afraid to get into the weeds
- This person understands customers, knows how to tell a strong brand story, and uses data to grow the business
- You’ll manage a small team of channel managers and partners, drive creative to see what connects best with our audience and manage media budgets
- The goal is simple: drive profitable growth across the paid marketing funnel (ROAS, CAC:LTV, revenue)
- Directly manage and optimize campaigns across all paid channels (Search, Social, Display, Affiliates, CTV)
- Own the strategy and aid in-platform execution — including bidding, targeting, budget allocation, placements, and creative performance
- Build and manage monthly, quarterly, and annual media plans tied to acquisition, retention, and efficiency goals
- Lead structured creative testing within platforms to identify what messaging and formats drive performance. Partner closely with the creative team to develop and refine platform-native ads
- Use first-party data and CRM insights to sharpen targeting and improve measurement
- Manage and mentor a small in-house team while remaining actively involved in campaign execution
- Manage and coach a small team of paid media specialists
Our take
Allbirds manufactures eco-friendly wool shoes. They are dedicated to making the most sustainable footwear possible using premium natural materials, designed for the to and fro of everyday life.
The company's commitment to making better shoes in a better way is fuelled by a belief that the shoe industry needs to focus less on flash and more on thoughtfulness. Allbirds have funding from leading venture capitalists in consumer products, which is unusual for a footwear company, and gives them the fire power to make bold bets in a crowded market.
Allbirds started as a direct-to-consumer online retailer but has since expanded to brick-and-mortar - in 2023 opening a pop-up shop in London's Selfridges department store. It follows the blueprint set by successful consumer companies like Warby Parker, who similarly disrupted the eyewear market.
Freddie
Company Specialist at Welcome to the Jungle
Insights
5% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Sep 2020
$100m
SERIES E
Dec 2019
$25m
SERIES D
Total funding: $202.5m
Company benefits
- Competitive salary + equity
- Medical/Dental/Vision insurance
- One Medical Membership
- Mental Health and Financial Wellness Benefits
- 401k employer match
- Hybrid work schedule
- Paid parental leave
- Cell Phone and Wellness Stipend
- 50% Discount on Allbirds Products
- Unlimited PTO
- Employee Stock Purchase Program
Company HQ
Jackson Square, San Francisco, CA
Leadership
Joseph Zwillinger
(Co-CEO)Previously worked as a Consultant at Deloitte and as an Analyst at Goldman Sachs.
Tim Brown
(Co-Founder)Earned a BS in Design from the University of Cincinnati before playing professional soccer, followed by a Master’s in Management from the London School of Economics.
Benny Joseph
(CTO)Formerly worked as a Director of Engineering. They are a Co-Founder & Managing Director of V1.VC.
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