Digital Demand Generation Manager, WorkOS
+ Equity
APIs to make apps enterprise-ready
Open for applications
APIs to make apps enterprise-ready
21-100 employees
Open for applications
+ Equity
21-100 employees
Company mission
To build a toolkit to help startups meet the requirements for bringing on enterprise clients.
Role
Who you are
- B2B demand generation experience with a focus on lead generation and growth
- Experience owning marketing automation and CRM systems (Hubspot, Salesforce)
- Proven track record of scaling marketing campaigns across paid, organic, and earned channels
- Proficiency with Mode or other similar data analytics platforms
- Demonstrated experience in a PLG model, driving product adoption and usage
- Analytical mindset with experience in data-driven decision-making
- Excellent project management and collaboration skills
What the job involves
- We are seeking a Digital Demand Generation Manager to join the Marketing team at WorkOS
- In this role, you will design, execute, and optimize campaigns across various channels to drive signups and product engagement
- You will be instrumental in scaling our PLG (Product-Led Growth) strategy, working closely with product, sales, and marketing teams to grow the business
- Build and execute B2B demand generation strategies across digital channels (paid media, email, SEO, social)
- Directly manage and optimize Google & LinkedIn ad campaigns to drive qualified sign-ups and reach broader audiences
- Own design and execution of top-of-funnel lead creation and conversion, through the nurturing process (e.g. landing pages, email drip campaigns, and SDR outreach)
- Identify new audiences and sponsorship opportunities (newsletters, podcasts, etc.) to promote new WorkOS launches and events
- Determine high-potential growth leads (e.g. upon fundraising announcements, sending swag)
- Use data analytics to monitor and report on the performance of campaigns, including key KPIs such as lead volume, conversion rates, pipeline generation, CAC and ROI
- Establish and maintain strategic partnerships with startup accelerators and tech platforms (e.g., Google for Startups, Azure, Y Combinator, Mercury, Stripe Atlas, etc.) through discounts/credits
Our take
The inspiration for WorkOS came from the founder’s previous email startup, Nylas, and the difficulties he faced in crossing what he calls “the enterprise chasm.” The challenge of serving enterprise clients, and meeting their stringent security and admin requirements, is one that many B2B SaaS startups face as they start to scale.
WorkOS steps in at this critical stage, providing a single API driven platform which enables its customers to easily integrate with the major vendors that provide enterprise security and admin solutions. For example, rather than building individual integrations with each of the single sign-on (SSO) providers, a customer would only need to integrate with WorkOS in order to support these solutions.
Enterprise features that WorkOS is providing building blocks for include Single Sign-On, Directory Sync, Audit Trail, and more. WorkOS are helping a whole host of SaaS providers break into enterprise channels, and have been bolstered by substantial Series B funding in 2022. In that same year, WorkOS acquired its first company, UI framework builders Modulz, a deal that will widen the scope of API products that WorkOS can offer.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (1 round)
Jun 2022
$80m
SERIES B
Total funding: $80m
Company benefits
- WorkOS pays 90% of premiums for employees and dependents to help keep your family healthy
- WorkOS provides a 3% match of your 401k contributions to help you save for retirement
- Relax and recharge with 20 days of paid yearly vacation. We also offer 12 weeks of parental leave for new parents
- Monthly stipend for gyms, yoga classes, race registrations, or whatever keeps you active
- Monthly stipend for a massage, meditation class, therapy, or activities that enhance your mental well-being
- Outfit your working space with a stipend for equipment that will keep you comfortable and productive
Company HQ
Financial District, San Francisco, CA
Articles
Leadership
Michael Grinich
(CEO)Earned a BSc in Computer Science from MIT. Previously worked in the Engineering team at Dropbox, in the Design team at Nest and was the Founder & CEO of Nylas for 4 years.
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