Team Lead, Blacklane
Social Media
+ Virtual Stock Options Plan
Carbon-neutral global chauffeur service
Open for applications
Carbon-neutral global chauffeur service
201-500 employees
Open for applications
+ Virtual Stock Options Plan
201-500 employees
Company mission
To make top-quality service convenient and accessible worldwide.
Role
Who you are
- Depth of expertise: The ideal candidate will have 7+ years’ experience in delivering best in class social media and influencer strategies in the context of a luxury lifestyle brand
- Team leadership: Proven experience leading and nurturing high performing teams, by leveraging individual strengths and fostering a culture of open communication, agility and learning
- Strategic thinking: The ability to shape a strategic vision for your team and function that contributes strongly to overall company business strategy. You can navigate complex
- Decisions and make sound judgement calls
- Data driven: Are highly proficient at data analysis and are able to use data to create strategies and optimize performance
- Collaborative leadership: Don’t have an ego, but rather you foster a culture of collaboration & positivity. You have the ability to simultaneously keep things on track whilst remaining open to change and can drive results through partnering teams
- Interpersonal skills: Have excellent interpersonal, communication and influencing skills, with the ability to build relationships at all levels of an organisation and across geographies
- Trend forecaster: Have a passion and drive to be aware of the latest trends in social and in culture more broadly
What the job involves
- You will redefine our global social media and influencer strategy and activation plans, to help the business reach its goal of building a modern luxury lifestyle brand
- You will bring a wealth of expertise and knowledge of the social media and influencer landscape, especially in the luxury lifestyle sector
- You will lead a team of social media managers helping them to bring a step change in how social and influencers impact the growth of the brand
- Create a comprehensive and ambitious global social media and influencer strategy that will drive brand awareness and deepen engagement with our audience
- Lead a team of 3 direct reports - senior social media manager, social media manager and junior social manager - inspiring, motivating and coaching them to be an all starteam of social media experts
- Work with the social media and creative team to develop best in class content that is engaging and shareable and that brings to life the new brand positioning
- Plan and launch campaigns in collaboration with the wider marketing team that communicate not just our core brand messages but also our product and service updates across the full marketing funnel
- Collaborate with local markets to support them in creating best in class local content that is consistent with the global marketing strategy
- Work with external influencers and/or agencies either globally and/or locally to plan and execute influencer campaigns
- Use analytic tools to analyze the success of content and campaigns using data to constantly optimize and make improvements and report to the business on the performance of organic social
- Be at the forefront of trends in content and also abreast of any platform changes that could impact performance
Our take
Business transport for frequent travellers can be a difficult process. The pain of booking systems, invoicing, and inconsistent quality of services are issues travellers regularly face, hindering business operations and causing unnecessary delays. Chauffeurs also experience empty cars due to non-optimised booking processes.
Blacklane aims at the higher end of the market, targeting corporate workers, executives and those who have the means to pay extra for higher levels of service when they travel. Through a booking system available on the company's website and in-app, Blacklane provides a reliable high-end service with inclusive pricing and on-call customer support. Blacklane also works for chauffeurs, filling empty seats to optimise services.
The company is also environmentally conscious, operating as a carbon-neutral company since 2017. The company offers electric vehicle rides in more than 30 of its 300 operational cities, and by 2025, aims for 75 percent of all rides to be in EVs. With substantial funding from Mercedes Benz in 2022, it seems set to meet these objectives.
Freddie
Company Specialist at Welcome to the Jungle
Insights
19% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Oct 2024
$67.8m
SERIES G
Mar 2021
$26m
LATE VC
Total funding: $171.1m
Company benefits
- Personal development plan & budget for online courses, conferences, and books
- Monthly 1:1 feedback chats with our C-level team members
- Employee stock option plan
- Flexible working hours & hybrid remote model
- Friday evening drinks at the office & twice-a-year department events
Company HQ
Schöneberg, Berlin, BE
Leadership
Dr. Jens Wohltorf
(CEO)A director of the competence center next generation services for DAI-Labor and principal leader at the Boston Consulting Group.
Frank Steuer
(Member of the Board)CTO at SemperLink and co-founder and CTO at Firstfon Ltd.
Salary benchmarks
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