Lifecycle Marketing Manager, Rho

• We're looking for a Lifecycle Marketing Manager who is obsessive about segmentation, personalization, and moving customers to action
• Lifecycle-obsessed. You see every customer touchpoint as an opportunity to drive value
• High taste. You care deeply about the craft of your copy, CTAs, and flow design
• Deeply segmented mindset. You’re not afraid of managing 100+ micro-flows and keeping them all clean
• Analytical and creative. You think in data, but you also know what moves people
• Tool-native. You’ve probably already connected five platforms to run your ideal program
• Fast-moving. You ship, learn, and iterate without waiting for perfect

Desirable

• You’ll own the entire lifecycle, from the first sign-up moment to launch, expansion, and retention. You’ll be the architect behind hundreds of micro-targeted flows that work together to convert, activate, and retain customers at scale
• This is not a set-it-and-forget-it email job. You’ll manage a living, breathing system of flows, campaigns, and triggers with surgical precision
• You’ll partner across sales, product, and design to build journeys that feel both automated and hand-crafted. You’ll measure everything. You’ll optimize aggressively. And you’ll do it with taste
• Build and manage deeply segmented lifecycle programs across signup, onboarding, activation, and retention
• Own audience creation across tools like HubSpot, Segment, PostHog, Census, or your weapon of choice
• Design high-converting campaigns across email, SMS, in-app, push, and more
• Partner with sales and client success to support expansion and re-engagement
• Constantly test copy, design, send times, and flow logic to maximize performance
• Ship high-quality, high-frequency experiments and scale what works
• Maintain a hyper-segmented map of our lifecycle and keep it evolving in real time
• Monitor key KPIs and report on lifecycle performance across stages