Director of Marketing & Creative Solutions, Live Nation
EMEA
Office located in Farringdon, London
Entertainment events promoter and producer
Be an early applicant
Entertainment events promoter and producer
1001+ employees
Be an early applicant
Office located in Farringdon, London
1001+ employees
Company mission
Live Nation's mission is to help live music fans more easily and quickly find concert tickets and information about their favourite artists and venues.
Role
Who you are
- Demonstrable experience in brand marketing, advertising, media, digital or entertainment / sports marketing
- EMEA and / or UK market experience
- Experience writing sellable storytelling led marketing proposals
- Creative and strategic thinker
- Strong verbal / written communication and presentation skills to effectively articulate ideas internally and externally
- Ability to effectively manage multiple deadlines at once
- Extremely resourceful, team player
- Flexible, fast learner
- High degree of self-initiative
- Proficiency in using PowerPoint, Excel, Keynote, and Word to develop presentations and budgets
- Conversant in music culture / popular culture
- Additional language proficiency beyond English, a plus
What the job involves
- Reports to: Head of UK Marketing & Creative Solutions
- You are a passionate and highly motivated individual looking to work in a fast paced and creative environment where your talent can thrive
- You will embrace the opportunity to work in an award-winning team that consistently delivers excellence whilst continuing to innovate and grow
- If you have an entrepreneurial spirt and enjoy working in an environment that is diverse, challenging and gives you scope for professional and personal development please read on!
- Live Nation UK’s Marketing Partnerships Division is looking for a highly resourceful team player to bring their passion for marketing and music culture to the position of Director, Marketing & Creative Solutions, EMEA / UK Marketing Partnerships
- As Director, Marketing & Creative Solutions, EMEA, you'll be tasked with developing and coordinating brand pitches with a multi-market, pan-European focus
- You will use your strong knowledge of popular culture and consumer trends, proven marketing acumen and creative storytelling techniques to communicate a narrative that will compel brands to partner with Live Nation across multiple markets
- You will work closely with the SVP and Head of Marketing & Creative Solutions, and SVP & Head of International / EMEA Media & Sponsorship
- Live Nation Marketing Partnerships architects, sells and manages the company’s national and regional corporate sponsorship programmes with the world’s most recognizable brands
- It’s an exciting, fast-paced team that collaborates with all facets of Live Nation’s business including festivals, venues, touring, ticketing, artists, content, media, promotions, and concert production
- The Marketing & Creative Solutions team within Partnerships create innovative and engaging marketing platforms that are designed to solve client challenges through the powerful lens of live music culture
- The Marketing & Creative Solutions team, our in-house strategy and creative experts, work in tandem with the sales team to form strategy, big ideas and business solutions for brands
- Through needs analysis, fan insights, exhaustive research of the client and their audience, as well as internal ideation sessions, the team ultimately craft a strategic music marketing platform designed to solve brand’s business objectives and KPIs
- The programme concept is transformed into a visually stunning creative presentation highlighting Live Nation’s arsenal of assets
- No cookie cutter concepts, no copy and paste, just inspiring and fresh ideas alongside innovative vision designed to maximize brand reach, engagement and loyalty through the power of live
Application process
- APPLICATION DEADLINE: 12th JANUARY 2025. We reserve the right to close applications at any time
- We are lucky enough to have a break during the Christmas period and will review your application when we return in the new year
Salary benchmarks
Our take
Live Nation is the world's leading live entertainment company, sitting at the top of the market in live events and ticketing. Formed in 2009, it is a major international company, with key business segments made up of concerts, ticketing, and sponsorship and advertising.
Despite its dominant position in the market, the company saw an 84% drop in revenue during 2020 and the closure of live events. Since then, however, demand has been stronger than ever for their ticket sales. This is a reflection that live events remain a clear priority for consumers and has been further reflected in Live Nation's acquisitions of companies - like Goodlive - that complement and bolster Live Nation's portfolio.
In addition to live events, a key area to watch for Live Nation will be the rise of online concert streaming, like that undertaken by competitors such as Driift. Major festivals such as Glastonbury have trialled online concerts with mixed reviews. If it proves successful, this could be a major new section of the entertainment market and a big potential part of Live Nation's future ventures.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Unlimited paid time off policy
- Work from home opportunities
Company values
- Live for artists - Artists are the heart of what we do and we have deep reverence and respect for their creativity. We believe live music is vital to art and culture which is why in 2019, we paid artists more than $6 billion, making Live Nation by far the largest financial supporter of musicians. Beyond global touring deals and festival performances, our Artist Nation group offers services such as management, business marketing and consulting to artists across all genres
- Live for decentralisation - We don’t believe in bureaucracy and we don’t mandate synergy. We keep our corporate teams small, because we trust that our decentralized divisions know how to make the best decisions for their businesses in real time
- Live for ideas - Part of working in a creative industry is imagining what could be and exploring the possibilities. We encourage everyone at Live Nation to dream big and email our CEO with ideas to move our business forward
- Live for entrepreneurship - Employees who thrive here are self-starters who are experts at what they do. While we give a tremendous amount of independence to our employees, we are also precise and exacting about performance. There is no hiding behind process here. You are evaluated on your results and concrete contributions to our business
- Live for focus - We have a long “To Do” list but an even longer “Not To Do” list. As the demand for live events continues to grow across the globe, we have to stay focused on our core mission of connecting artists with their fans for those magical hours of live music
- Live for talent - We believe talent comes from any place or background. This is not a place for elitists. We hire people for who they are – hard workers who deliver results and are passionate about what they do
Company HQ
Barbican, London, UK
Articles
Leadership
Michael Rapino
(President and CEO, not founder)They worked for 10 years in various marketing and entertainment capacities at Labatt’s Breweries of Canada. They held several roles at Clear Channel Communications, including President and CEO of Global Music. They were named CEO and President of Live Nation in 2005.
People progressing
Joined as a Financial Accounting Manager in 2017, promoted to Director and then VP of Financial Accounting.
Joined as Executive VP Marketing in 2012, promoted to Senior VP & Head of Marketing after 2 years.
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