Field Marketing Manager, Lighthouse

• 5+ years of experience in (field) marketing, preferably in the SaaS industry
• 3+ years of experience leading a global team and navigating cultural nuances
• Experience with customer events, including planning, execution, and analysis
• Strong project management and analytical skills
• Experience with CRM and marketing automation systems (HubSpot and Salesforce preferred)
• Excellent communication, interpersonal, and leadership skills
• Ability to thrive in a fast-paced, dynamic environment
• Ability to work independently and as part of a team
• Thick skin and ability to handle strong personalities
• Willingness to work flexible hours to accommodate global time zones

Desirable

• As the Field Marketing Manager (based in Spain or Belgium), you will be the driving force behind our global field marketing strategy
• You will lead a team of eight talented field marketers across North America, LATAM, EMEA, and APAC, responsible for executing 300+ events annually
• Your focus will be on generating high-quality leads, driving pipeline growth, and achieving a strong ROI on all field marketing activities
• Manage and mentor a global team of eight field marketers, helping drive high performance and scalable best practices across geographies
• Own and execute global field marketing plans aligned with global demand generation and regional sales goals, driving results across NA, LATAM, EMEA, and APAC
• Own the overall business strategy and execution of our annual customer conferences
• Represent Lighthouse at key industry events
• Develop and manage a robust calendar of field events, including tradeshows, customer events, executive dinners, roadshows, roundtables, webinars, and partner sponsorships, with a focus on driving ROI
• Own global budget allocation and reporting, ensuring every dollar spent contributes to qualified pipeline growth
• Ensure all global events reinforce our brand identity and support go-to-market messaging, strategic priorities, and marketing goals
• Work closely with Sales, Brand Design, and Campaign Managers to ensure event planning, promotion, and follow-up are aligned and fully integrated
• Build repeatable event frameworks, processes, and templates that the field marketers can leverage for consistency, high quality, and results-oriented events
• Measure performance and impact of events, continuously b our strategies and tactics based on data-driven insights