US Go-To-Market Lead, Speak
$175-250k
+ Equity
English language learning app
Be an early applicant
English language learning app
101-200 employees
Be an early applicant
$175-250k
+ Equity
101-200 employees
Company mission
To teach the next billion people English and become the de facto way people learn languages.
Role
Who you are
- Generalist marketer with strong enough technical skills to think about campaigns, channels, and priorities quantitatively
- At least 7-10 years of experience in tech startups in a growth or marketing role, with a focus on growth in the US
- Proficient in analytics and using insights to inform decision-making, especially in the context of marketing and attribution
- Spent substantial time in target market, developing an understanding of local culture and needs, though not a hard requirement to be located there currently
- Collaborative mindset and can partner effectively with other teams across markets and disciplines
- Strong leadership qualities with the ability to build high-performance teams
- Passionate about the problem and mission we're trying to solve
What the job involves
- As go-to-market lead for the US, you will be responsible for growing our consumer business, launching new markets and leading marketing both in terms of strategy and hands-on execution
- Speak has quickly become one of the top language learning apps in Asia, surpassing 500k paying subscribers earlier this year
- We’ve begun replicating this success at a smaller scale across tier 1 western markets, and we’re looking for a leader that can effectively balance our centralized playbook with domestic market needs to drive growth
- Own growth performance of the US market, and other tier 1 English speaking markets, across all key metrics
- Identify the biggest growth opportunities and lead strategic initiatives for the US market
- Develop and implement comprehensive marketing strategies to increase both brand awareness as well as more targeted user acquisition
- Help drive content creation, creative development, and localization efforts to ensure relevance
- Collaborate with the central marketing team and other markets to ensure alignment and leverage best practices
- Communicate market-specific product needs, working closely with product/engineering to deliver on them
- Build strong relationships with cross-functional global teams
- Establish policies that promote company culture and vision locally
- Coach, mentor, and develop team members to achieve business objectives and ensure team motivation
Our take
As the international language of business, there are many incentives for global entrepreneurs to learn English. With over 1.5 billion people actively learning the language to better their chances in the job market, the customer base for Speak, an AI tutor in the English language is potentially massive.
Investors believe so too, with tens of millions of dollars raised to fund the company from a range of international firms including Korean investors and the Silicon Valley-based OpenAI Fund. This surge of capital will help Speak develop its software and open new markets, especially in the US.
Speak is attempting to break into a human-saturated education market and the success of learning English fluently through its platform is yet to be proven. That being said, it has the potential to become a leading tool specifically in the mobile app sector if it can prove itself as efficient and accessible as the language learning platform DuoLingo.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
22% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Dec 2024
$78m
SERIES C
Jun 2024
$20m
SERIES B
Total funding: $165.8m
Company benefits
- Speak offers all the standard benefits you'd expect at a tech startup, along with stipends for commuting, fitness, and learning!
- In addition, team members are encouraged to travel between offices and we also host an annual company offsite
Company HQ
Potrero Hill, San Francisco, CA
Articles
Leadership
Connor Zwick
(CEO)Previously Advisor at Chegg Inc, CEO at coco Controller, Flascards+ and Freelance Blogger at Envato.
Salary benchmarks
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