Senior Financial Analyst, Babylist
$92.2-139.9k
Offers equity and bonus opportunities
Online universal baby registry
Be an early applicant
Online universal baby registry
501-1000 employees
Be an early applicant
$92.2-139.9k
Offers equity and bonus opportunities
501-1000 employees
Company mission
To help expecting parents get exactly what they need for the arrival of their new baby.
Role
Who you are
- At least 3-5 years of experience, ideally with experience in an FP&A role in a high growth consumer technology or e-commerce company
- Strong background in E-commerce and associated metrics and concepts, such as AOV, gross to net, unit economics, gross margin vs contribution margin, etc
- Strong attention to detail, with the ability to ensure accuracy and precision in financial analysis, reporting, and modeling
- Advanced Excel skills with expertise in financial modeling, scenario analysis, and large dataset management
- Excellent analytical and problem-solving skills, with the ability to interpret complex financial data and provide actionable insights
- Exceptional communication and presentation skills (including data visualization), with the ability to effectively communicate financial information to non-financial stakeholders
- Strong sense of ownership, intellectual curiosity and an ability to think creatively and critically and thrive in a fast-paced, dynamic environment and manage multiple priorities
- Passion to continuously provide exceptional customer service to all internal business partners
- Demonstrated expertise in synthesizing large datasets from business intelligence platforms and financial systems to empower an organization to efficiently plan and monitor financial performance
- Bachelor's degree in economics, Finance or a related field. MBA is plus
- Bonus! Prior experience analyzing pricing and promotional performance, with a focus on ROI and financial impact
What the job involves
- The finance team at Babylist is expanding. As a Senior Financial Analyst supporting our E-commerce business, you will be instrumental in driving visibility, efficiency, and performance across the Babylist Shop
- You’ll partner with the Senior Finance Manager to lead analysis for our commerce engine, with a focus on topline and margin optimization
- This role partners cross-functionally with Merchandising, Planning, Supply Chain, Accounting and Data to evaluate strategic investments, improve reporting, and support our company-wide goals through financial insights
- Monthly financial business review preparation for the E-commerce business, providing insights on sales, margins, and trends
- Own E-commerce forecasting, budgeting, and variance analysis in partnership with Merchandising, Planning and Accounting
- Support development of pricing and promotional strategies, including ROI analysis and optimization
- Analyze Co-Op, DDA, and rebate programs to assess financial impact and track accruals
- Deliver SKU and departmental reporting from revenue through margin
- Ensure data integrity of key ecommerce metrics in collaboration with Data and Engineering
- Prepare financial reporting including, dynamic dashboards, business analyses, financial statements, KPI reporting, operational dashboard reporting, analysis of key business trends, and comprehensive executive level explanations of differences
- Take ownership of establishing and managing new financial processes to address current gaps
- Design and implement processes and reporting frameworks to enhance operational transparency
- Leverage financial systems to provide visibility and transparency to business leaders in order to better track against financial targets
- Proactively provide value-added feedback to improve current processes from both an operational and strategic viewpoint
- Support development of monthly and quarterly board presentations, annual planning process, long-range planning (5 Year Plan), and other critical business requests
Our take
Since its 2011 launch, Babylist has grown into one of the most highly rated baby registries in the US. The difference it offers is that it allows users to include products from any store in their registries. On top of this, the company’s model also focuses heavily on creating informational content, which allows it to generate ad revenue while building customer loyalty.
Originally scaled with fairly low venture funding, Babylist claims half of new parents in the US now use its services. This, given that the baby products industry is worth close to $90 billion, shows the immense growth of the company as well as speaking to the impact it has made in the space.
Babylist has seen strong funding in the past which fuelled projects such as the launch of virtual showrooms, and facilitated the company's expansion further into the market. The company acquired Expectful, a health and wellness tool, in 2023 with the long-term vision to combine the companies into a larger health and wellness media property, that can help people navigate all parts of parenthood from fertility to diapers.
Steph
Company Specialist at Welcome to the Jungle
Insights
67% employee growth in 12 months
Company
Funding (1 round)
Nov 2021
$40m
SERIES C
Total funding: $40m
Company benefits
- HAPPIER WEEKENDS – We work to live, not live to work. That means we generally don’t work nights or weekends, and we offer 10 paid holidays throughout the year, in addition to your paid time off.
- PAID TIME OFF THAT WORKS FOR YOU – Life is unpredictable. Use your time off for what you need, whether that’s a vacation, family event or a day to unplug.
- PARENTAL LEAVE – We offer a flexible, 12-week paid parental leave policy.
- FLEXIBLE BENEFITS – Choose from benefits that support your working style, whether that's remote, in the office or something in between.
- HEALTH & WELLNESS – Wellness benefits include 100% paid coverage for medical, vision and dental for full-time employees.
- BABYLIST STORE DISCOUNT – All full-time employees receive a generous Babylist Store discount.
Company HQ
Emeryville, CA
Leadership
Natalie Gordon
(CEO)Former Software Engineer at Amazon. Initially founded Babylist as a side project and has since taken the company to a market leading status.
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