Principal Product Marketing Manager, Docker
$164.8-206k
+ Equity. Listed salary range applies to US only
More information about location
App development platform
Be an early applicant
App development platform
501-1000 employees
Be an early applicant
$164.8-206k
+ Equity. Listed salary range applies to US only
More information about location
501-1000 employees
Company mission
To increase the time developers spend on innovation, and decrease the time they spend on everything else.
Role
Who you are
- The ideal candidate is passionate about great user experience. This includes both the developer experience of those building on top of the platform and that of the end users consuming services built on the platform
- They have recent experience in building and marketing a modern platform for services/applications
- They enjoy working with peers in product, engineering, design, marketing, and sales to find the best solution for our users
- They have an eye for areas to improve customer outcomes, and the ability to clearly communicate product positioning across a wide range of formats and channels, both internally and externally
- 7+ years of experience in product marketing or product management roles, with a focus on software products/developer tools
- Familiarity with Jobs-to-Be-Done (JTBD) framework, ABM strategies, and solution selling methodologies
- Proven experience in software supply chain security, container security, and cloud native application development
- Excellent problem-solving and analytical skills
- Ability to analyze complex market trends and customer needs
- Experience with data analysis or market research techniques (e.g., survey design, market segmentation)
- Ability to create compelling product marketing content
- Experience with public speaking or presentation skills
- Ability to work effectively across a broad range of team environments
- Experience with collaboration tools (e.g., Slack, Airtable, Asana, Miro)
- Strategic thinking: The ability to develop and execute go-to-market strategies that align with business objectives and priorities
- Technical focus: A strong understanding of the products and technologies that you take to market, including their capabilities, limitations, and potential applications
- Customer obsession: A deep empathy for customers and a passion for understanding their needs, behaviors, and motivations
- Data-driven decision-making: The ability to analyze data, identify trends, and make informed decisions that drive improved business outcomes
- Collaboration: The ability to work effectively with cross-functional teams, including engineering, design, sales, and marketing
- Communication skills: The ability to articulate complex technical information in a clear and concise manner to both technical and non-technical audiences
- Adaptability: The ability to adapt quickly to changing priorities, business needs, and market conditions
- Creativity: The ability to generate innovative ideas and approaches that drive business success
- Storytelling skills: The ability to craft compelling narratives that bring the product to life and resonate with customers and stakeholders
- Integrity: A strong moral compass and a commitment to ethical decision-making and business practices
What the job involves
- The team is building products to help developers effectively make their applications more reliable and more secure. We measure this as more time building, less time spent on repetitive operational tasks, and less context switching
- The candidate for this role will be core to expanding and strengthening Docker’s multi-product portfolio
- Develop and execute a comprehensive go-to-market strategy for Docker products, in close collaboration with teammates in product, engineering, design, marketing, and sales
- Develop compelling Jobs-to-Be-Done (JTBD) frameworks and solution narratives that clearly communicate how our products solve customer pain points
- Create and execute product marketing campaigns that drive awareness, adoption, and retention of Docker's products and services in security
- Stay up to date with industry trends and emerging technologies, and apply this knowledge to inform product strategy and drive innovation at Docker
- Develop and maintain a deep understanding of the competitive landscape, market trends, and customer needs to inform product strategy and ensure that Docker's offerings remain competitive and innovative
- Work closely with peers in product development to ensure that the platform we build meets the needs of our users, and to align on key product goals and objectives
- What to expect in the first 30 days:
- Meet the team
- Understand the team mission
- Start building an understanding of the company’s specific needs around driving revenue for the organization and supporting our customers
- Understand and evaluate the current full range of products and services that Docker offers
- Build relationships across the organization
- Ship your first customer-facing asset
- What to expect in the first 90 days:
- Build strong cross-functional partnerships, including effective working relationships with various teams, including engineering, product, design, sales, and customer success, to ensure that marketing strategies are aligned with business objectives and priorities
- Develop a deep understanding of the product and target audience, including a comprehensive understanding of the product's features, benefits, and unique value proposition, as well as the needs and workflows of the target audience
- What to expect in the first year:
- Define and execute Jobs-to-Be-Done (JTBD) frameworks for software supply chain solutions, identifying key customer pain points, desired outcomes, and solution opportunities
- Collaborate cross-functionally with product, engineering, sales, and marketing teams to shape value propositions, refine messaging, and prioritize solution development
- Ensure our offerings align with market needs, drive customer adoption, and address critical challenges such as security, compliance, and risk management in the software supply chain
- Continuously analyze customer feedback, competitive insights, and industry trends to refine our approach and enhance solution positioning
Our take
Docker supplies a hub and desktop solution to simplify the workflow of app development teams. Originally known for popularising the idea of containerising software, it saw itself outpaced by Kubernetes. However, the company has identified a problem with the growing complexity of containerisation, with some apps consisting of dozens or even hundreds of containers - which is what it now addresses.
Docker has had a difficult time in the recent past, with 2019 seeing it sell off its enterprise business, reduce its workforce by hundreds, and change its leadership team. As a well known brand and ecosystem for containerisation, however, it aims to lure developers back to its product as well as to take advantage of the growing global demand for app development.
Returning to focus on developers rather than large companies was certainly a gamble, but one that seems to have paid off. The company has returned to profitability and raised Series C funding in 2022, which is cited to fund hiring new talent, ramping up its business, and continuing to develop and refine its product. It's also embarked on a series of acquisitions to
Steph
Company Specialist at Welcome to the Jungle
Insights
47% employee growth in 12 months
Company
Funding (last 2 of 10 rounds)
Mar 2022
$105m
SERIES C
Mar 2021
$23m
SERIES B
Total funding: $497.9m
Company benefits
- 100% company paid medical premiums for employees and dependents
- Flexible Time Off Policy
- “Whaleness” Days — At least 1 company wide day off per month
- Employer Paid Holidays
- Generous Maternity and Parental Leave
- Home Office Set Up Budget
- Monthly Technology Stipend
- Training Allowances
- Life and Disability Insurance
- Retirement Plans
- Virtual and In-Person Social Events
- Docker Swag
- Quarterly Hackathons
- Virtual Coffee with Co-Workers
Company HQ
China Basin, San Francisco, CA
Leadership
Scott Johnston
(CEO, not founder)Has been COO and CPO with Docker prior to CEO role. Before that was VP, Marketing & Product at Puppet and a Venture Partner at Alloy Ventures.
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