Senior User Experience Copywriter, Etsy
$111-145k
+Eligible for an equity package & annual performance bonus
More information about location
1-2 days a week in office (Brooklyn, NY)
eCommerce platform for handcrafted goods
Be an early applicant
eCommerce platform for handcrafted goods
1001+ employees
Be an early applicant
$111-145k
+Eligible for an equity package & annual performance bonus
More information about location
1-2 days a week in office (Brooklyn, NY)
1001+ employees
Company mission
To keep human connection at the heart of commerce.
Role
Who you are
- 4+ years of experience in UX copywriting. Additional background in creative copywriting, editorial, or marketing is a plus
- Experience working with and contributing to a Design System, scalable copy system, or component library
- Proven experience collaborating successfully with product managers, product designers, product marketing managers, researchers, and data analysts to build exceptional product experiences
- Facility for breaking down complex concepts into clear, accessible language, and leaning into moments of delight when appropriate
- Excellent communication skills, both verbal and written
- Experience carving out a leadership role on large cross-functional projects
- Excellent problem solving and critical thinking skills; experience using data to inform copy decisions
- Proficiency in Figma
What the job involves
- As Senior UX Copywriter, you take the lead in shaping and implementing effective content plans across our buyer and seller experiences, working closely with design, product, research, and analytics to bring our brand to life, drive user engagement and retention, and deliver a delightful customer experience
- In addition, you’ll help develop and evolve our UX copy system, creating copy components, patterns, and guidelines that enable teams across Etsy to build on-brand, high-quality, and accessible products consistently
- This is a full-time position reporting to the Senior Manager of UX Content
- The UX Content team works in close collaboration with Product, Engineering, and Marketing teams to shape compelling product experiences for Etsy buyers and sellers
- We are a subset of Brand Content at Etsy, the cross-disciplinary writing team that develops content for the entire customer journey and the full marketing funnel
- Plan, write, edit, test, and improve UX copy across a range of product experiences, including onboarding flows, in-product education, featuring naming, navigational elements, and all core components of the user experience
- Infuse our brand voice across touchpoints, aligning product language with our brand positioning and tone of voice guidelines—strategically develop copy that informs, motivates, and delights customers
- Help strategize, implement, and maintain a consistent UX content strategy throughout product experiences, deeply understanding how customers interact with Etsy, using data to inform decisions, and building alignment between UX and marketing content
- Research, plan, and lead the development of our first UX copy system which will support both buyer-facing app work and all product development across Etsy—collaborate closely with designers and engineers on the Design Systems team
- Create and maintain high-quality copy components, patterns, and guidelines that enable product teams to build brand-aligned customer experiences at scale
- Leverage research and metrics to inform and validate content decisions
- Participate in discoveries, design critiques, workshops and core cross-functional meetings, influencing the product development process and building feedback into your content approach
- Of course, this is just a sample of the kinds of work this role will require! You should assume that your role will encompass other tasks, too, and that your job duties and responsibilities may change from time to time at Etsy's discretion, or otherwise applicable with local laws
Application process
- If you're interested in joining the team at Etsy, please share your resume with us and feel free to include a cover letter if you'd like. As we hope you've seen already, Etsy is a place that values individuality and variety. We don't want you to be like everyone else -- we want you to be like you! So tell us what you're all about
Our take
Created as an alternative to more corporate eCommerce sites, Etsy is a peer-to-peer (P2P) website where users buy and sell handmade crafts, vintage items, art, and photography. The online marketplace works similarly to Amazon and eBay, only with an emphasis on unique items rather than mass-produced merchandise.
Since its IPO in 2015, it has managed to hold its own in an increasingly competitive eCommerce industry, including from Amazon's handmade section that launched in 2015. Further, by providing sellers with ownership over pricing and branding, the site is attractive for those wanting to set up a business on an established platform.
However, the seller-side of Etsy is not without problems. The recent hike in transaction fees and the introduction of mandatory marketing fees for artists with high turnovers has created significant discontent amongst sellers. Etsy must reconcile these issues to ensure artists continue to operate on the same scale within the platform. It plans to attract shoppers with its message of extraordinary, handmade and affordable products.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
8% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
May 2012
$40m
LATE VC
Aug 2010
$20m
SERIES E
Total funding: $91.7m
Company benefits
- Equity (offers vary by country)
- Performance bonuses
- Paid gender neutral parental leave
- Adoption and family planning
- Back-up care
- Volunteer time off
- Donation matching
- Employee resource groups
- Global virtual events
- Employer paid health benefits
- Fitness benefits
- Wellness programming
- Mental health benefits
- 401K matching/Pension contributions
Company values
- We commit to our craft - Our work has the power to change lives. That’s why we strive to learn continuously and excel at what we do
- We minimize waste - Time, resources, and energy are precious, so we focus only on what will have the greatest impact
- We embrace differences - Diverse teams are stronger, and inclusive cultures are more resilient. When we seek out different perspectives, we make better decisions and build better products
- We dig deeper - The best solutions to meaningful challenges are rarely easy or obvious. We stay curious, balance our intuition with insights, and decide with confidence
- We lead with optimism - We believe in our mission, and we believe in each other. We see the world as it is, set ambitious goals, and inspire one another with generosity of spirit. Together, we reimagine what is possible
Company HQ
Downtown Brooklyn, NY
Articles
Leadership
Josh Silverman
(CEO)Previously senior executive at eBay, CEO of Shopping.com, CEO of Skype and President of Consumer Products & Services at American Express.
People progressing
Became the Director of International Strategy and Operations after a year and 2 months as a senior manager in the division. After nearly 5 years in that role, they became Director of Marketing and International Strategy & Operations, and six months after that was promoted to Senior Director in that same department.
Salary benchmarks
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Diversity, Equity & Inclusion at Etsy
- Diversity is a priority at Etsy, owned by everyone:
- A diverse workforce is critical to Etsy’s success—it makes us a stronger, better, more resilient and more relevant company. We have an inclusive culture and each of us actively creates opportunities for underrepresented groups to join, thrive and advance at Etsy
- We welcome all perspectives:
- As individuals, we invite a variety of viewpoints and experiences—especially when they conflict with our own. We encourage questions more than statements, and provide a safe environment in which all employees can surface and discuss concerns
- We measure and share openly:
- We contribute to broader progress by evaluating, iterating and transparently communicating our successes and failures internally and externally
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