EU Creator Marketing Associate, Hinge
Dating app for meaningful relationships
Job no longer available
Dating app for meaningful relationships
201-500 employees
Job no longer available
201-500 employees
Company mission
To create a less lonely world by inspiring intimate, in-person connections.
Role
Who you are
- 2+ years in global creator marketing (or creator marketing across multiple EU markets). Experience in growth marketing and/or global brand strategy are a plus
- A real passion for all things social media and Internet culture. You are at the cutting edge of all things digital, and have a finger on the pulse of Gen Z/youth culture, emerging digital platforms, and the creator/influencer landscape. So, naturally, you know your way around TikTok, Instagram, Discord, Twitch — to name a few
- You have a proven track record of managing creator marketing campaigns and/or partnerships that bring brands into new, culturally relevant spaces
- You are a strategic thinker who loves to make informed recommendations grounded in audience, competitive, and/or cultural insights. You can combine data with insights from a variety of sources and put them into context to tell a cohesive story
- You’re highly collaborative at the core, but you thrive working autonomously across multiple projects at a time, all while keeping track of the details in each
- You are detail-oriented and able to codify processes, ways of working, and can share out in simple, succinct presentations with the team
- You are naturally curious about how things work, and proactively seek out white space opportunities to implement new processes and solutions that will drive real impact
- Fluency in English is a must. Proficiency in Spanish, French, German and/or Italian are preferred; any other language is a plus
What the job involves
- Hinge is looking for an experienced EU Creator Marketing Associate to join our marketing team, reporting into the European Creator Marketing Manager. In this role, you will help support and scale a global, growing creator program
- We are looking for a creative and growth-oriented thinker at the cutting edge of digital innovation, with experience in global creator/influencer marketing.
- As an experienced creator marketer, you will play a critical role in defining our social presence through creator voices instead of organic social channels (we turned those off back in 2020!). You’ll do all of this with the goal of helping people go on great dates. That alone makes us all feel really good
- Support a growing creator marketing program by overseeing always-on creator campaigns, including: agency communications, brief creation and presentation, campaign management, multi-market strategy alignment, quality assurance and measurement/reporting
- Optimize creator campaigns for growth marketing objectives in EU territories by managing consistent content/usage rights pipelines and scaling post-production processes, in collaboration with the growth marketing team
- Champion innovation by forming creative testing frameworks in collaboration with brand strategy and growth marketing partners
- Leverage data-driven insights to form leading-edge social strategies that expand creator programs into non-traditional channels and platforms
- Lead continuous improvement and iteration of global creator work by compiling learnings and implementing market-level guides and share outs for EU creator activity, rooted in cultural insights specific to each region
- Act as a thought leader within the marketing team on all things creator marketing by keeping up to date with industry trends in the EU and presenting findings to the team
Salary benchmarks
Our take
Hinge is a dating app that stands out by prioritizing meaningful relationships over casual hookups. Designed for people seeking long-term commitments, it moves away from the typical "swipe" approach popularized by apps like Tinder. Instead, Hinge emphasized detailed profiles and compatibility-based recommendations so used can make deeper, more genuine connections.
Back in 2019, half of single people in the US had never tried a dating app. Fast forward to today, and online dating is just part of the norm. Hinge has carved out its place in this market by focusing on long-term meaningful relationships, and is certainly meeting the growing demand for companionship while riding the wave of the online dating trend.
The "dating app designed to be deleted" is the fastest-growing dating app on the market and with online dating becoming the mainstream, Hinge looks pretty set to stay at the top.
Freddie
Company Specialist at Welcome to the Jungle
Insights
48% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Dec 2014
$12m
SERIES A
Jul 2014
$4.5m
CONVERTIBLE
Total funding: $20.6m
Company benefits
- Hybrid and Remote Work: If you're hybrid, you'll come in three times a week. We host our biweekly All-Hands meetings on Wednesdays (often with sweet treats).
- Dating: Experience what our users experience. All US-based Hinge employees receive a $100 monthly stipend for epic dates. Hinge Premium is also free for all employees and their loved ones.
Company HQ
West Village, New York, NY
Leadership
Justin McLeod
(Founder & CEO)Having studied at Colgate University and Harvard Business School, Justin founded Hinge in February 2011. He has served as CEO since.
Share this job
View 17 more jobs at Hinge