Account Based Marketing Manager, Sinch
$92.6-110k
+ Bonus
Cloud communications for businesses
Job no longer available
Cloud communications for businesses
1001+ employees
Job no longer available
$92.6-110k
+ Bonus
1001+ employees
Company mission
To bring businesses and people closer through personalised engagement.
Role
Who you are
- If you are an ABM expert with a passion for driving personalized marketing strategies and generating demand from high-value accounts, this role offers an exciting opportunity to make a direct impact on Sinch's growth
- Bachelor’s degree in marketing, communications, business, or a related field
- 5+ years of experience in account-based marketing, with a strong focus on B2B and North American market initiatives
- Experience with ABM platforms like 6Sense, Terminus, and other tools to manage and track ABM campaigns
- Familiarity with Google Ads, LinkedIn, and other digital advertising platforms is also beneficial
- Strong expertise in ABM strategy and campaign execution, particularly for high-value accounts
- Data-driven with the ability to interpret campaign results and adjust strategies accordingly
- Proven ability to collaborate cross-functionally, providing strategic guidance for content creation aligned with ABM goals
- Excellent communication skills, with the ability to clearly present campaign performance and strategic insights
- Strategic and results-oriented mindset, with a focus on driving measurable outcomes
- Highly self-motivated and proactive with excellent project management skills
- Ability to manage multiple ABM campaigns simultaneously while ensuring attention to detail and performance optimization
What the job involves
- Sinch is looking for a results-oriented Account-Based Marketing (ABM) Manager to join our marketing team and focus on developing and executing targeted ABM strategies to generate leads and opportunities from high-value accounts
- In this role, you’ll create and manage account-based marketing campaigns aimed at engaging and converting key prospects in the North American market
- Account-Based Marketing (ABM) Strategy: Develop and execute targeted ABM campaigns to engage high-value accounts and personas in North America. Focus on delivering personalized marketing initiatives designed to nurture prospects and drive conversions
- Campaign Execution & Optimization: Lead the execution of ABM campaigns across digital channels, including LinkedIn, paid search, and display ads, ensuring campaigns are optimized for maximum effectiveness. Monitor, measure, and refine campaigns to achieve targeted outcomes
- Data-Driven Insights: Leverage data and analytics tools (e.g., 6Sense, Salesforce) to track and measure campaign performance. Use insights to adjust strategies, improve targeting, and drive better ROI from ABM efforts
- Cross-Functional Collaboration: Work closely with the demand generation, sales, and content teams to ensure ABM campaigns are aligned with broader marketing and sales goals. Guide content creation to support ABM initiatives (e.g., ad copy, landing pages)
- Lead Scoring & Engagement: Develop lead scoring models to identify the highest-priority accounts, ensuring effective follow-up and engagement strategies that drive conversions
- Vendor & Partner Management: Manage relationships with external vendors and tools to support ABM efforts, exploring new opportunities for expanded reach and improved lead generation
- North America Focus: Tailor ABM campaigns to the unique needs and characteristics of the North American market, ensuring alignment with regional business goals and objectives
Application process
- Our approach includes structured, competency-based interviews designed to evaluate your skills, experience, and qualifications relevant to the role
- At times, we may include a data-driven assessment to enhance our hiring success and identify candidates likely to excel
- We believe in a two-way process and encourage you to ask questions throughout the journey
- This role will be accepting applications until 03/28/25 at a minimum. Please note that the application timeline may be flexible to accommodate a comprehensive candidate evaluation
Our take
Over the course of well over a decade, Sinch has grown into an international service helping enterprise companies communicate with their customers over text, in-app video/voice messages, and other mobile channels. Used by Google, Tinder, Uber, and PayPal, among other marquee enterprise companies, most customers will have crossed paths with Sinch.
The company’s rise is due in part to an increased marketing focus on cultivating a highly personalised relationship between customer and brand. In part, too, it’s down to the surge in custom Sinch saw over recent years when more familiar channels of customer/brand communication went down. That seems to have settled now, but personalized messages, over text specifically, continues to play well among younger consumers.
It's going to prove a tough market to navigate going forward, though. Equally well-established competitors like Twilio, 8x8, and Link Mobility Group all have similar offerings. Sinch's foray into conversational AI will help them keep pace, as will their steady march of acquisitions, fundraising to fuel scaling efforts and partnerships with the likes of Salesforce.
Freddie
Company Specialist at Welcome to the Jungle
Insights
2% employee growth in 12 months
Company
Funding (2 rounds)
Mar 2017
$15.2m
LATE VC
Apr 2016
$1.1m
SEED
Total funding: $16.3m
Company HQ
Stadshagen, Stockholm, Stockholm County
Leadership
Laurinda Pang
(CEO)Previously President of Global Customer Success and International / Wholesale Markets at Lumen Technologies. Was also Chair of the ITW | Global Leaders' Forum and Independent Director at Acacia Communications.
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