B2C Marketing Manager, Purple
ConneX App
£35-45k
+ Company bonus - 5% of salary
Indoor location services platform
Be an early applicant
Indoor location services platform
101-200 employees
Be an early applicant
£35-45k
+ Company bonus - 5% of salary
101-200 employees
Company mission
Purple is on a mission to make sure physical spaces thrive.
Role
Who you are
- B2C Experience: A minimum of 4 years of experience in B2C marketing, with a proven track record of successfully launching and growing consumer products
- Digital Marketing Expertise: Deep understanding and hands-on experience with a wide range of digital marketing tools and platforms (e.g., Google Analytics, social media ad managers, marketing automation software)
- App Experience: Prior experience in marketing for a mobile app, including ASO, user acquisition, and retention strategies
- AI Proficiency: Experience using AI-powered tools (e.g. content generators, image editors, data analysis platforms) to enhance efficiency and effectiveness
- A start-up mentality, with the ability to work autonomously and take ownership in a fast-moving environment
- Exceptional communication and interpersonal skills
- Strong analytical skills with the ability to interpret data and make data-driven decisions
- A passion for technology and a genuine interest in the ConneX app's mission
What the job involves
- We are seeking a dynamic and highly motivated B2C Marketing Manager to lead the growth of our new ConneX app
- This is a ground-floor opportunity for an individual with a startup mentality who thrives in a fast-paced, agile environment
- You will be responsible for developing and executing a comprehensive marketing strategy to drive user acquisition, engagement, and retention for our B2C audience
- Digital Marketing Strategy & Execution:
- Develop and manage end-to-end digital marketing campaigns across various channels, including social media (paid and organic), search (SEO/SEM), email marketing, and content marketing
- Utilize data and analytics to optimize campaigns, track key performance indicators (KPIs), and report on ROI
- Manage the marketing budget effectively to maximize reach and conversion
- Go-to-Market & App Launch:
- Lead the development and execution of the ConneX app's go-to-market strategy, including localized campaigns
- Create compelling messaging and a unique value proposition for the target B2C audience
- Collaborate with the product and engineering teams to ensure a seamless user experience and align marketing efforts with product features
- User Acquisition & Retention:
- Identify and target key user segments and develop tailored marketing funnels to drive user sign-ups and downloads
- Implement strategies to increase user engagement and reduce churn
- Develop and manage ASO to improve app visibility and conversion rates on Google Play and the Apple App Store
- Brand Building:
- Establish and grow the ConneX brand identity, ensuring consistency across all marketing channels
- Manage community engagement and influencer marketing to build a strong, loyal user base
Our take
As multi-store businesses look to digitise their brick-and-mortar operations, they can run into difficulties providing wayfinding services to customers, or managing dispersed real-world assets. Purple AI helps these businesses to improve store connectivity, with location services such as in-store customer WiFi provision, wayfinding and asset tracking solutions.
Of particular note, Purple has worked with a number of hospitals to meet the complex connectivity and asset management needs of employees and patients. Boasting the ability to provide wayfinding solutions for these facilities - in which patients and visitors navigate multiple floors to reach the right ward - showcases the utility of Purple's suite.
Alongside its wide net of hospital clients, Purple provides WiFi solutions for the likes of McDonald’s, Pizza Express, and the Hard Rock Cafe - a lofty client list in terms of brand popularity. As location services become more important across the board, the company will likely have the chance to build on this established presence even further.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Nov 2023
$14.1m
LATE VC
Jun 2017
$0.4m
GRANT
Total funding: $22.5m
Company benefits
- Remote first business - work from home (with regular opportunities to get together face to face)
- Flexible working & a great company culture - bring your best self to work
- Emphasis on learning and development - progress your career
- 23 days holiday (plus bank holidays) with 1 more day each year - and the option to buy extra days
- 4 volunteering days each year - give something back to the community
- Company bonus - 5% of salary
- Private Healthcare & Long Term Incentive Plan after 12 months’ service
Company HQ
Manchester, UK
Leadership
Gavin Whedon
(CEO)Currently Non-Executive Director at Syrenis. Previously Founder and CEO at Applied Language Solutions, and Strategic Accounts Director at thebigword.
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