Paid Media Manager, Spotlight Sports Group

Contract

Salary not provided

Google AdWords

Mid and Senior level

London

Sporting agency offerings better experiences

Open for applications

Sporting agency offerings better experiences

201-500 employees

B2BAdvertisingSportsMedia

Open for applications

Salary not provided

Google AdWords

Mid and Senior level

London

201-500 employees

B2BAdvertisingSportsMedia

Company mission

To add value to global sports betting experiences, with a trusted, market-leading offering, and embed premium content, marketing, and affiliate partnerships into their platforms.

Job

Company

Role

Who you are

Demonstrable experience working within paid media
Direct experience with key platforms including Google Ads, Meta and X (Twitter) Ads
Knowledge of sporting industry as well as the betting industries to understand the motivations and behaviours of our customers
Understanding of data management and tracking, capable of quickly analysing campaigns and their performance from raw data
Organised and focused with the ability to hit deadlines whilst executing campaigns at pace to a high standard with meticulous attention to detail

What the job involves

Responsible for budgeting, deploying and testing new campaigns, and audiences, and being accountable for the performance of our paid marketing efforts in multiple countries. Primarily operating across paid social and PPC, you will be expected to schedule, create and analyse campaigns
Implement and execute comprehensive paid marketing strategies aligned with overall business objectives, target audiences, and market trends
Consistent optimisation and campaign structure updates to deliver continual improvement whilst ensuring cost efficiency
Identifying key opportunities and channels for investment based on insights and competitive analysis
Provide weekly reporting and measurement of campaign performance to stakeholders
Significant budget responsibility so must ensure planned spend is delivered within set budget and logged
Create lookalike and retargeting audiences for campaign use
Regular communication with the graphics resources to refresh content across all channels, for all formats and products to avoid repetitiveness and ad fatigue
Ensure all campaigns and communications are creatively excellent and accurate
Understanding of gambling regulation and responsible gambling compliance ensuring campaigns abide by it which we can help you learn
Reports to: Director of Conversion

Salary benchmarks

Our take

Spotlight Sports Group is a global leader in sports bettering, horse racing, and fantasy sports content. Building on the legacy of the Racing Post, the company has spent decades delivering cutting-edge tech, content, and media solutions to the world's top betting operators.

The company offers a wide range of products designed to engage and educate its users. Its Halo Content Destinations provide content experiences in any language, tailored to any sport. Additionally, Spotlight's marketing-leading pre-play, in-play, and horse racing insights can be seamlessly integrated into betting platforms, offering real-time value and enhancing user engagement.

To bolster its ongoing success, it has partnered with FTN Network and Betfred,along with expanding its role in covering prominent horse racing shows. Tese development further solidify Spotlight's stronghold within the industry and it will be interesting to see what it will do next.