Social Media Manager, Cazoo

• Proven experience managing social across multiple platforms: Instagram, TikTok, Reddit, LinkedIn and Facebook
• A genuine understanding of how each platform works and how to tailor content accordingly, TikTok and Reddit in particular reward people who actually use them
• Able to create content that feels native to each platform rather than traditional marketing adapted for social
• Strong organisational skills: you can run a multi-channel content calendar without dropping anything
• Experience managing agencies or external partners
• Comfortable in front of the camera presenting, talking to the audience, creating content yourself
• Strong copywriting and a feel for brand voice; you can write in someone else's tone without losing the thread
• Confident with social analytics and able to turn data into clear recommendations
• Quick, calm and sensible when responding to the community including when things get difficult
• Commercial awareness: you understand how social supports brand growth and business objectives, not just engagement numbers
• Understanding of how paid and organic social work together to scale reach and performance

Desirable

• Cazoo has a brand worth talking about. This role exists to make sure we're talking about it in the right places, in the right way, and in a voice that doesn't sound like every other car company on the internet
• As the Social Media Manager at Cazoo, you'll own social end to end strategy, content, community, reporting, and the Brentford partnership across Instagram, TikTok, Reddit, LinkedIn, and Facebook
• This isn't a scheduling role. It's a content-first, platform-native position for someone who understands that what works on TikTok won't work on LinkedIn, and doesn't need to be told the difference
• Contract Type: Fixed Term Contract (12 Months)
• Reports To: Head of Marketing
• Content across all channels
• Plan, produce, schedule and publish content across Instagram, TikTok, Reddit, LinkedIn and Facebook, tailored to each platform, not reposted from one to another
• The content calendar
• Build and maintain a single organised calendar covering every channel, keeping activity coordinated and giving the wider business visibility of what's going live and when
• Budget
• You'll be working in a low-budget, fast-moving environment where creativity matters more than production value. Scrappy is fine. Slow isn't
• Agency management
• Brief, manage and quality-check external agencies producing content on our behalf on brand, on time, on budget
• Internal collaboration
• Work across brand, product and customer teams to surface stories and turn what's happening inside the business into content worth publishing
• Community engagement
• Manage day-to-day responses across channels in Cazoo's voice, building relationships and handling issues with judgement when things get tricky
• Social listening
• Track conversations about Cazoo, the category and the wider used-car market. Feed insight back into the content plan and the wider business
• Competitive analysis
• Keep a close eye on what competitors are doing across formats, campaigns and tone, and use it to sharpen our own approach
• Analytics and reporting
• Own reporting across all channels. Track what's working, report on it clearly, and use the numbers to make the next month better than the last
• Brentford partnership
• Plan and produce social content for the Brentford partnership activations, behind-the-scenes moments, co-branded campaigns and get them onto the right channels at the right time
• Reactive content
• Create fast-turnaround content tied to trends and wider social conversation, responding in Cazoo's voice consistently. Challenger energy, good judgement
• Influencers and creators
• Brief and manage creators and influencers, from hero campaigns to UGC to extend reach on our channels and theirs