Senior/Lead Retail Marketing Manager, HOLY
+ Company shares
Ethical soft drink retailers
Open for applications
Ethical soft drink retailers
101-200 employees
Open for applications
+ Company shares
101-200 employees
Company mission
To become Europe's leading healthier soft drink brand.
Role
Who you are
- You have experience in (food) retail marketing. Sell-in and sell-out activities were part of your core responsibilities
- You are an efficient project manager who gets excited about end-to-end ownership of multiple workstreams, with strong attention to detail
- You are a strong team player who thrives in working with multiple teams and has a passionate desire for continuous learning and growth
- You are an excellent communicator who can articulate marketing strategies with clarity and persuasion — both verbally and in writing
- You are a creative yet pragmatic thinker who seamlessly blends retail expertise with HOLY's brand identity to craft effective, unique marketing strategies — combining strategic acumen with innovative thinking
- You are a native-level German speaker and fluent in English (French is a plus)
- You are based in Berlin
- You are excited to drive HOLY’s next growth lever
What the job involves
- We're looking for YOU — a Senior / Lead Retail Marketing Manager to be our growth catalyst on this journey
- This position offers a unique opportunity to work across departments, bridging online- and offline marketing, and bringing our retail success to the next level
- Given our rapid expansion, the potential for impact and personal development is huge!
- End-to-end project management for retail marketing activations and becoming the go-to expert for all retail activation initiatives
- Developing retailer-specific marketing strategies to enhance visibility, increase sales, and boost customer engagement
- Collaborating with multiple teams to achieve this
- At the crossing of brand, marketing, retail sales, and -operations you will ensure that online and offline synergies are created
- Helping shape HOLY's retail strategy
- Given the novelty of retail, your role is vital in developing a deep understanding of retail marketing and shopper psychology
- Your learnings will be a core contribution to our retail scale-up in 2025
Application process
- As we are experiencing rapid growth and have ambitious plans, the optimal start date for the position is today. Nonetheless, we are prepared to patiently await the arrival of the ideal candidate, recognizing that quality ultimately yields the best results
- Getting to Know You: We will have a 30-minute screening interview where we will talk to you more about HOLY and the position and see if our expectations match
- Hiring Manager Interview: You will have a 45-minute interview with the Hiring Manager, to discuss the role and your experience in more detail
- Case Study: As soon as you have successfully completed the first interview, you will receive a case study
- Advanced Discussion: In this on-site meeting, the hiring manager, and the team will discuss your case study with you and answer questions
- Founder Interview: As a strong cultural fit is important to us, you will have a final meeting with Matze, one of our HOLY Founders. This gives both you and us the opportunity for a final check
- Job Offer and Decision: If everything goes well, you will receive an offer and we are ready to embark you this journey together with you!
Our take
The soft drinks industry is big business, estimated to reach a value of over $600 billion by 2030. However, many of the biggest brands are full of unhealthy and unethically sourced ingredients that are not in line with the push for more sustainable products. HOLY is a German company that wants to disrupt the soft drink industry with healthier and more ethically sourced alternatives.
HOLY’s two flagship products are its energy drink and iced tea. With sugar and taurine-free ingredients, the products come in powder form which saves 90% on packaging and significantly decreases the amount of CO2 emissions from manufacture and transport compared to canned drinks.
As with many soft drinks, HOLY’s branding is key. Its vivid designs and online presence increase its appeal for the gaming community, who would typically lean toward large competitors such as Monster Energy. With good funding at its back, HOLY is on the right path to compete with well-established rivals, having sold more than 10 million drinks solely via its online marketplace.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (1 round)
Aug 2023
$11m
SERIES A
Total funding: $11m
Company benefits
- Join a successful and growing company
- Huge impact and career growth
- Awesome team of colleagues who are ambitious, funny, down-to-earth, and authentic
- Startup culture with flat hierarchies, fast pace, and personal development
- Central office in Berlin Mitte, flexible working hours, and much more
Company values
- **Ownership:** No bullshit bingo, real ownership. We love builders who take things from zero to one by breaking down ideas into actionable steps & executing them with attention to detail
- **Speed:** Execution speed, fast iteration & the right sequencing matter. We value efficient decision-making over analysis paralysis
- **Positivity:** There will be bumps in the road. We value folks with a can-do attitude who don't take themselves too seriously
- **Relationships:** We value our stakeholders and strive for win-win relationships. In case of conflict, we put our team and customers first
- **Curiosity:** We know little and we love to learn. A 30-minute coffee chat can teach you as much as weeks of hard work behind your desk. Be a truffle pig!
Company HQ
Mitte, Berlin, Germany
Articles
Leadership
Mathias Horsch
(Co-Founder & Co-CEO)Previously the Founder and Chairman at the Asian-European Society Munich, Researching and Teaching Assistant at Technical University of Munich, Strategy Consulting at the EAC International Consulting and CX Strategy & Benchmarking at Amazon
Frederick Jost
(Co-Founder & Co-CEO)Previously Grwoth Equity at Eurazeo, Strategy Consulting at Boston Consulting Group, Investment Management at Holtzbrinck Digital, Online Marketing and Investment Relations at Tillhub GmbH
Phillipp Nass
(Co-Founder & CMO)Previously Director of Marketing at Crealytics, NY KnowGO Conference, Business Analyst Intern at Crealytics and Marketing Intern at HappyFresh
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