Senior Customer Lifecycle Manager, Givebutter
$95-100k
+ Equity and $13K Bonus
More information about location
Non-profit fundraising platform
Be an early applicant
Non-profit fundraising platform
101-200 employees
Be an early applicant
$95-100k
+ Equity and $13K Bonus
More information about location
101-200 employees
Company mission
To power the next billion changemakers.
Role
Who you are
- 5+ years of hands-on experience with customer lifecycle motions in the SaaS space
- Strong understanding of customer marketing and experience strategy that enables you to create, test, report, and test again
- Experience with HubSpot Marketing Hub and Intercom
- Understanding of the implementation of AI tools to personalize the customer journey
- Experience with review sites like G2, Capterra, and TrustPilot
What the job involves
- Givebutter is hiring a Senior Customer Lifecycle Manager who can implement programs and run campaigns that encourage users to access the Givebutter tools that help their nonprofit grow—reporting to the Customer Marketing Manager and collaborating across functions: Marketing, Product, Finance, Sales, Customer Success, and more
- You’ll co-create strategy in partnership with the Customer Marketing Team to increase Givebutter adoption and retention, new-feature adoption, and online review generation and management, including owning the execution of projects that drive these key metrics, and building reporting that communicates the outcomes
- You’ll inherit processes that are successful today, with the opportunity to continue improving them as Givebutter scales and increases its goals
- View things from the customer’s perspective. You have an empathy-first outlook when it comes to marketing and lifecycle work, putting yourself in the users’ shoes, then confirming hypotheses with data and testing
- Understand how small changes supercharge growth. This role offers a unique opportunity to contribute to the business's overall growth by testing and refining key points of the customer journey
- Can zoom in… and out! Understanding the customer journey as a whole, while also being able to identify key steps within that journey, will yield success
- Fails fast and learns faster. Givebutter lets you test quickly, learn from those tests, and fold the results into the customer journey. We take pride in failing, because it points us towards success
- Collaborate instinctively. You’re ready to work with teams across the organization like Sales, Content Marketing, Customer Success, Paid Marketing, Product, and more to bring the perfect customer journey to our users
- Identify and launch changes to the customer journey via email, in-app notifications, text messaging, and more to increase Givebutter adoption, usage, and retention
- Work alongside Product Marketing to launch campaigns that introduce new features to customers that drive adoption and usage
- Manage review sites like G2, Capterra, and TrustPilot to generate reviews and increase Givebutter’s brand sentiment and reputation
- Generate success stories through outreach to successful users that signal positive sentiment, working with the Content Marketing team to bring those stories to life
- Own reporting for your key areas of the customer journey, building dashboards and reports that clearly communicate achievements and room for improvement
- Stay ahead of key metrics to inform the business of changes in conversion and adoption rates
Application process
- Recruiter Screen: A 30-minute conversation to learn more about your background, walk through the role, and ensure mutual alignment on expectations, values, and logistics
- Hiring Manager Interview: A deeper dive into your relevant experience, skillset, and working style. This is your first opportunity to connect directly with the person who may be your future manager
- Assessment (technical or non-technical): This stage will vary based on the role. It could involve a live coding session, case study, or take-home project. Some roles may include two parts to this stage to evaluate both practical skills and problem-solving approaches
- Values Interview: A conversation with team members focused on how you align with our core values and leadership principles
- References: We connect with a few folks you’ve worked closely with to get a better picture of your working style and impact
- Offer: If all goes well, we’ll move to the offer stage!
Our take
The rise of crowdfunding has helped democratize fundraising for for-profit companies, but the infrastructure for non-profits has lagged behind. Givebutter has set out to change this, supplying a feature-rich, easy to use fundraising platform for the "changemakers of today", which has been used to raise billions of dollars for good causes.
Crucially, unlike other crowdfunding platforms, 100% of the donation typically goes to the campaign, with Givebutter making its money entirely through tips and occasional but transparent transaction fees. In 2022, the company raised capital that has been put to work developing the product to be fit for all types of fundraising.
Having already seen impressive success in certain segments, these new development efforts will help expand Givebutter's reach. For example, it launched a CRM to help it reach more small, local nonprofits, and has released the industry's first donor-advised fund (DAF) donate button, through which donors can recommend a nonprofit for a donation in just three clicks.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
21% employee growth in 12 months
Company
Funding (1 round)
Jun 2022
$7m
SEED
Total funding: $7m
Company benefits
- Health Insurance: Enroll in Medical, Dental, and Vision insurance covered 100% for employees
- 401(k): We offer access to a retirement planning account for all employees, with a 3% company match
- Parental Leave: Receive 12 weeks paid parental leave for both primary and secondary caregivers
- Vacation and Holiday: Givebutter offers a Flexible PTO policy with uncapped Vacation days. Givebutter is closed for a whole week in the summer for an employee Wellness Week
- Mental Health Support: Access a free membership to Talkspace, which includes unlimited messaging and one free video per month
- Charitable giving - employees are encouraged to donate up to $50/month to any verified nonprofit they wish to support on Givebutter
- Home Office Stipend: Upgrade your home office with company-sponsored expenses including high-quality laptops, monitors, and modern technology
- Charitable Giving: Donate up to $50/month to any verified nonprofit you wish to support on Givebutter
- Professional Development: Grow through learning and development reimbursement opportunities
Leadership
Max Friedman
(Co-Founder & CEO)Co-founded Givebutter on graduating from George Washington University in Computer Science and Finance.
Liran Cohen
(Co-Founder & CTO)Co-founded Givebutter on graduating from George Washington University with an MS in Computer Science.
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