Senior Lifecycle Marketing Manager, Givebutter
$95-100k
+ Equity and $13K Bonus
Hubspot
Intercom
Senior and Expert level
Remote from US
More information about location
Non-profit fundraising platform
Job no longer available
Non-profit fundraising platform
101-200 employees
FintechB2BPaymentsSaaSCharitySocial Impact
Job no longer available
$95-100k
+ Equity and $13K Bonus
Hubspot
Intercom
Senior and Expert level
Remote from US
More information about location
101-200 employees
FintechB2BPaymentsSaaSCharitySocial Impact
Company mission
To power the next billion changemakers.
Role
Who you are
- 5+ years of hands-on experience with customer lifecycle motions in the SaaS space
- 5+ years in lifecycle, retention, CRM, or growth marketing within B2B SaaS, with demonstrated ownership of strategy and measurable performance impact
- Strong understanding of customer marketing and experience strategy that enables you to create, test, report, and test again
- Proven ability to build segmentation strategies, automated nurture programs, and experimentation roadmaps that drive measurable improvements in activation, retention, or expansion revenue
- Experience with HubSpot Marketing Hub and Intercom
- Deep fluency in marketing automation platforms (HubSpot required; Intercom preferred), including workflow design, audience segmentation, campaign optimization, and performance analysis
- Understanding of the implementation of AI tools to personalize the customer journey
- Experience leveraging AI-driven personalization, behavioral triggers, and data enrichment to improve lifecycle engagement and conversion performance
- Experience with review sites like G2, Capterra, and TrustPilot
- Experience building scalable customer advocacy or voice-of-customer programs that strengthen brand credibility and support growth objectives
- A recent study from LinkedIn showed that most women apply to jobs only when they meet 100% of the requirements, whereas men will hit the apply button if they hit 60%. Givebutter is committed to building a diverse and inclusive team. So to the women and nonbinary folks out there feeling unsure if you're a perfect fit, we strongly encourage you to apply!
What the job involves
- Givebutter is hiring a Senior Lifecycle Marketing Manager to own and scale high-impact lifecycle marketing programs that drive activation, feature adoption, expansion, retention, and customer advocacy
- Reporting to the Customer Marketing Manager and collaborating across Marketing, Product, Finance, Sales, Customer Success, and more, you’ll co-create lifecycle growth strategy while owning the end-to-end execution and optimization of campaigns tied to key business metrics
- You’ll inherit strong lifecycle foundations and play a critical role in evolving them into a sophisticated, data-driven growth engine as Givebutter scales. This role sits within Marketing and is focused on scalable campaign strategy, experimentation, and measurable revenue impact
- View things from the customer’s perspective. You bring an empathy-first lens to lifecycle marketing, pairing qualitative insight with behavioral data to craft messaging and experiences that move customers through activation, adoption, and expansion stages. You validate assumptions through segmentation, testing, and performance analysis
- Understand how small changes supercharge growth. You recognize how incremental improvements across onboarding flows, nurture programs, and feature adoption campaigns compound into meaningful gains in activation rates, retention, and LTV. You proactively identify optimization opportunities across the funnel
- Can zoom in… and out! You understand the full lifecycle funnel — from new user activation through long-term retention and advocacy — and can also dig into channel-level performance, experiment design, and conversion metrics to drive improvements at specific stages
- Fail fast and learn faster. You operate with a strong experimentation mindset, launching A/B tests and iterative improvements across channels. You use performance data to inform strategy, double down on what works, and quickly refine what doesn’t
- Collaborate instinctively. You lead cross-functional lifecycle initiatives in partnership with Product Marketing, Content, Paid, Sales, and Customer Success — aligning messaging, launches, and growth initiatives while maintaining clear ownership of marketing strategy and execution
- Identify and launch changes to the customer journey via email, in-app notifications, text messaging, and more to increase Givebutter adoption, usage, and retention
- Own lifecycle campaign strategy across onboarding, activation, feature adoption, expansion, and retention. Build and optimize automated, multi-channel nurture programs that measurably improve activation rates, product usage, and long-term customer value
- Work alongside Product Marketing to launch campaigns that introduce new features to customers that drive adoption and usage
- Develop and execute data-informed feature adoption campaigns, leveraging segmentation and behavioral triggers to increase time-to-value and deepen product engagement tied to business KPIs
- Manage review sites like G2, Capterra, and TrustPilot to generate reviews and increase Givebutter’s brand sentiment and reputation
- Build and scale customer marketing programs that turn high-sentiment users into public champions through review generation, testimonials, and social proof — integrating success stories and positive reviews into the broader lifecycle strategy
- Generate success stories through outreach to successful users that signal positive sentiment, working with the Content Marketing team to bring those stories to life
- Identify high-value customer segments using product and engagement data, and partner with Content to transform advocacy into strategic marketing assets that drive acquisition, conversion, and credibility
- Own reporting for your key areas of the customer journey, building dashboards and reports that clearly communicate achievements and room for improvement
- Define lifecycle KPIs and own performance reporting across your programs, building dashboards that connect campaign performance to activation, retention, expansion, and revenue impact. Translate insights into strategic recommendations
- Stay ahead of key metrics to inform the business of changes in conversion and adoption rates
- Proactively monitor lifecycle funnel performance, identify leading indicators of churn or expansion opportunity, and recommend data-driven optimizations to improve conversion, retention, and LTV
Application process
- Recruiter Screen: A 30-minute conversation to learn more about your background, walk through the role, and ensure mutual alignment on expectations, values, and logistics
- Hiring Manager Interview: A deeper dive into your relevant experience, skillset, and working style. This is your first opportunity to connect directly with the person who may be your future manager
- Assessment (technical or non-technical): This stage will vary based on the role. It could involve a live coding session, case study, or take-home project. Some roles may include two parts to this stage to evaluate both practical skills and problem-solving approaches
- Values Interview: A conversation with team members focused on how you align with our core values and leadership principles
- References: We connect with a few folks you’ve worked closely with to get a better picture of your working style and impact
- Offer: If all goes well, we’ll move to the offer stage!
Our take
The rise of crowdfunding has helped democratize fundraising for for-profit companies, but the infrastructure for non-profits has lagged behind. Givebutter has set out to change this, supplying a feature-rich, easy to use fundraising platform for the "changemakers of today", which has been used to raise billions of dollars for good causes.
Crucially, unlike other crowdfunding platforms, 100% of the donation typically goes to the campaign, with Givebutter making its money entirely through tips and occasional but transparent transaction fees. In 2022, the company raised capital that has been put to work developing the product to be fit for all types of fundraising.
Having already seen impressive success in certain segments, these new development efforts will help expand Givebutter's reach. For example, it launched a CRM to help it reach more small, local nonprofits, and has released the industry's first donor-advised fund (DAF) donate button, through which donors can recommend a nonprofit for a donation in just three clicks.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
21% employee growth in 12 months
Company
Funding (1 round)
Jun 2022
$7m
SEED
Total funding: $7m
Company benefits
- Health Insurance: Enroll in Medical, Dental, and Vision insurance covered 100% for employees
- 401(k): We offer access to a retirement planning account for all employees, with a 3% company match
- Parental Leave: Receive 12 weeks paid parental leave for both primary and secondary caregivers
- Vacation and Holiday: Givebutter offers a Flexible PTO policy with uncapped Vacation days. Givebutter is closed for a whole week in the summer for an employee Wellness Week
- Mental Health Support: Access a free membership to Talkspace, which includes unlimited messaging and one free video per month
- Charitable giving - employees are encouraged to donate up to $50/month to any verified nonprofit they wish to support on Givebutter
- Home Office Stipend: Upgrade your home office with company-sponsored expenses including high-quality laptops, monitors, and modern technology
- Charitable Giving: Donate up to $50/month to any verified nonprofit you wish to support on Givebutter
- Professional Development: Grow through learning and development reimbursement opportunities
Leadership
Max Friedman
(Co-Founder & CEO)Co-founded Givebutter on graduating from George Washington University in Computer Science and Finance.
Liran Cohen
(Co-Founder & CTO)Co-founded Givebutter on graduating from George Washington University with an MS in Computer Science.
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