Director of Marketing, Nexus
Korean Market
+ Equity
Verifiable computing, powered by zero-knowledge proofs
Be an early applicant
Verifiable computing, powered by zero-knowledge proofs
1-20 employees
Be an early applicant
+ Equity
1-20 employees
Company mission
To build the infrastructure for a verifiable world.
Role
Who you are
- The ideal candidate has a strong understanding of the Korean market, with experience in tech, Web3, or blockchain marketing
- Experience: 10+ years in marketing, with at least 5 years in a senior role focused on the Korean markets. Experience in Web3, blockchain, or technology is highly preferred
- Market Knowledge: Deep understanding of Korea's digital landscape, consumer behavior, and marketing trends
- Skills: Proven track record in brand building, demand generation, and digital marketing, with expertise in social media, SEO, email, and paid channels
- Leadership: Strong experience managing teams and collaborating with global, cross-functional teams
- Language: Fluency in English is required
What the job involves
- As the Director of Marketing for Korea, you will be responsible for driving Nexus’ growth, brand visibility, and community engagement across North America
- This role involves creating and executing a localized marketing strategy, leading digital campaigns, building partnerships, and working with global teams to ensure a consistent, impactful brand presence in the Web3 and cryptography spaces
- Develop and execute a strategic marketing plan for Korean market to drive awareness, growth, and engagement
- Conduct market research and analyze competitive data to identify trends, opportunities, and insights for Nexus’ products
- Align regional strategy with Nexus’ global marketing objectives, ensuring impactful, consistent brand messaging
- Position Nexus as a thought leader in Web3 and cryptography across Korea
- Localize brand messaging, website content, and marketing materials for Korean audiences
- Lead PR campaigns, event sponsorships, and community outreach to expand brand visibility
- Design and implement integrated digital marketing campaigns that drive acquisition, engagement, and retention
- Manage and optimize digital channels (social media, paid ads, email marketing, and SEO) specific to Korea
- Collaborate with product teams to launch and promote new features, campaigns, and services, including Nexus’ zkVM and Layer-1 network
- Establish and manage relationships with key industry partners, thought leaders, and community stakeholders in Korea
- Lead engagement initiatives, including conferences, webinars, and local meetups, to build a strong Nexus community
- Partner with developer communities, educational institutions, and ecosystem partners to foster Nexus adoption and awareness
- Build and manage a high-performing marketing team for the Korean region
- Work closely with Nexus’ global marketing, product, and partnerships teams to align strategies, share insights, and leverage resources effectively
Our take
Nexus Labs is creating zero knowledge-powered scaling and privacy tools to support the rapidly changing digital AI landscape. Its solutions include cybersecurity and cloud computing support, all focused on Nexus Labs Nexus Project - a scientific and engineering scheme to enable verifiable computation at internet scale.
This ambitious project has attracted impressive funding from top Silicon Valley Investors. No surprise, considering the far-reaching motive of Nexus Labs: to bring about a new verifiable internet. The Nexus Project is attempting to draw on cryptography, mathematics and computer science to create a general-purpose system for verifiable computation.
There have already been several versions of the Nexus zkVM, and its funding is being channelled into improving its capabilities. The company’s work is cut out for it, but early interest from investors suggests that it will continue to grow.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
Company
Funding (2 rounds)
Jun 2024
$25m
SERIES A
Dec 2022
$2.2m
SEED
Total funding: $27.2m
Company HQ
SoMa, San Francisco, CA
Articles
Leadership
Daniel Marin
(CEO)Previously a Software Engineer Intern at Google and Stanford University's Dawn AI Lab. Also a Bronze Medallist at Tel Aviv University's International Physics Olympiad.
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