Field Marketing Events Manager, Modern Campus
$60-90k
Travel as needed
Higher education management software
Be an early applicant
Higher education management software
201-500 employees
Be an early applicant
$60-90k
Travel as needed
201-500 employees
Company mission
To unlock the value of lifelong learning for students and the institutions that serve them.
Role
Who you are
- This role is ideal for a marketing professional who views events as a revenue channel, not simply an operational function
- 4+ years of B2B field marketing, event marketing, or demand generation experience
- Proven success driving qualified leads and pipeline through events
- Strong understanding of demand generation metrics and ROI analysis
- Experience partnering closely with Sales in a revenue-focused environment
- Excellent project management and communication skills, with the ability to manage multiple priorities
- Hands-on experience executing conferences, webinars, and event logistics
- Proficiency with HubSpot, Salesforce, Zoom, or similar platforms
- Bachelor’s degree in Business, Marketing, or related field
- Higher education or edtech experience is a plus
- Willingness to travel as needed
What the job involves
- We are seeking a strategic, results-driven Field Marketing Events Manager to lead the development and execution of high-impact events that generate demand and drive measurable pipeline growth
- While event logistics such as booths, sponsorships, and activations are part of the role, the primary focus is building event strategies that convert engagement into qualified leads, accelerate sales opportunities, and directly support revenue objectives
- This position blends demand generation expertise with the ability to deliver compelling event experiences that resonate with target audiences
- Reporting to the Senior Director of Marketing, this individual will own the full event lifecycle —from strategy and execution to lead tracking and ROI analysis, playing a critical role in driving demand and nurturing prospects through strategic field marketing initiatives
- Develop and execute a comprehensive field marketing and events strategy aligned with revenue and pipeline goals
- Identify and prioritize in-person and virtual events—including conferences, trade shows, hosted events, and webinars—that drive high-quality lead generation
- Own the end-to-end execution of events, including messaging, sponsorships, vendor management, logistics, onsite facilitation, and overall brand presence
- Partner closely with Sales to define target accounts, coordinate outreach, and ensure timely, strategic follow-up
- Collaborate cross-functionally with Product Marketing, Demand Generation, Business Development, and Customer Marketing to integrate events into broader campaigns
- Lead webinar strategy and execution, including topic development, promotion, moderation, and post-event engagement
- Manage lead capture, segmentation, CRM tracking, and marketing automation workflows to ensure data integrity and effective nurturing
- Measure and report on event performance, including lead quality, engagement, conversion rates, pipeline influence, and revenue impact, continuously optimizing strategy to improve ROI
- Align with leadership on budget planning, performance expectations, and overall event investment strategy
Application process
- Only qualified candidates selected for interviews will be contacted
Our take
Modern Campus offers a whole suite of engagement-oriented SaaS products for higher education institutions, including enrollment, communication, curriculum management, and career pathways planning.
The company’s roots go back to 1982 and the early days of web development and SaaS, but a 2019 merger between higher education CMS OmniUpdate, and Student Lifecycle Management (SLM) company Destiny Solutions, led to a 2021 rebrand as Modern Campus.
Now over 2,000 North American institutions are customers of the company, including St. Louis University and Utah Valley University. This gives an indication of Modern Campus’ relevance and strength of position in the market.
There are no signs of slowing down as Modern Campus looks to tap into increasing demand for the modernization of campus life. Since rebranding, the company has been making key acquisitions in the higher education sector to expand its own service range, including campus engagement platform Presence and conversational text messaging platform Signal Vine. Growth funding awarded in 2025 will be used to develop its product and continue its acquisition spree.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-1% employee growth in 12 months
Company
Company benefits
- Private stock options
- Medical and dental insurance
- Collaborative work environment
Company HQ
Camarillo, CA
Leadership
Peter Devries
(CEO)Served in a variety of Executive Leadership roles with Modern Campus, including President and COO since 2018. They earned a Bachelor of Mathematics degree from the University of Waterloo, with joint honors in Computer Science and Economics. They're also a Certified Information Systems Security Professional and Risk Management Professional, among numerous professional designations.
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