Senior Director Product Marketing, HeartFlow
$215-300k
+ Bonus and equity
Office located in Santa Rosa, CA
Medical equipment manufacturing
Be an early applicant
Medical equipment manufacturing
501-1000 employees
Be an early applicant
$215-300k
+ Bonus and equity
Office located in Santa Rosa, CA
501-1000 employees
Company mission
To save lives, improve the patient experience and reduce the overall costs of care.
Role
Who you are
- You are a dynamic, results-oriented leader with a passion for making a real difference in healthcare
- Proven experience in strategic marketing, market access, and product pricing in a leadership capacity
- Ability to drive exceptional market penetration and strategic growth
- Strong understanding of marketing methodologies, product management processes, and best practices
- Excellent communication and presentation skills
- Strategic thinker with a track record of driving market growth through strategic initiatives
- Strong leadership and team management skills
- Analytical mindset with the ability to use data to drive decisions
- Bachelor’s Degree in business, marketing, or a related field (Master’s degree preferred)
- Minimum 10 years of experience in marketing, product management, or commercially focused role within healthcare
- Experience launching products and leading commercial teams in CPG, digital health, AI in healthcare or innovative diagnostic solutions is preferred
What the job involves
- As the Sr Director of Product Marketing, you will spearhead the development and execution of strategic marketing initiatives that drive market access, adoption, and overall commercial success
- Reporting directly to the SVP of Marketing, Customer Success and Intl Sales, you will lead a high-performing team, foster a culture of excellence and ensure our market strategies are optimized for impact
- Product Management Leadership: Lead and manage a team of product managers to ensure successful product launches, lifecycle management, and market execution
- Commercial Marketing Strategy: Develop and implement comprehensive commercial marketing strategies that align with company goals and drive revenue growth
- Product Launch Excellence: Oversee the planning and execution of product launches, ensuring effective communication, positioning, and market adoption
- Revenue Achievement: Drive initiatives to achieve revenue targets through effective marketing programs and strategies
- Cross-Functional Collaboration: Collaborate with cross-functional teams, including sales leadership, commercial operations, and customer success, to ensure strategic alignment and strong execution
- Content and Collateral: Collaborate with brand and growth marketing, sales training and product teams to develop sales collateral, presentations, and other materials that empower the commercial sales organization to effectively communicate our value proposition
- Market Intelligence: Stay informed about industry trends, competitor activities, and customer preferences to adapt and refine the commercial marketing strategy accordingly
- KPI Development: Partner with commercial operations to define, measure, and track key performance indicators (KPIs) for commercial marketing activities
Our take
HeartFlow was founded in 2007 and is a medical equipment manufacturer that uses CT-scanned 3D modelling to assess and analyze a patient's arteries. This noninvasive process can help assess the risks of heart disease and strategize the appropriate treatment.
HeartFlow has had a long history of awards and innovations. In 2021, it brought its technology to the NHS in England and in October 2022, introduced a plaque analysis service. As time has gone on, Heartflow has indicated that it is keeping up with technological advances and finding new ways to provide heart health services through them.
HeartFlow successfully launched its IPO in 2021 but faced a setback when its merger with Longview Acquisitions was called off in 2022 due to unfavourable market conditions. Despite this, the company has made a strong comeback and recently unveiled its next-generation plaque analysis AI, demonstrating its continued commitment to innovation and growth.
Steph
Company Specialist at Welcome to the Jungle
Insights
4% employee growth in 12 months
Company
Funding (last 2 of 11 rounds)
Mar 2025
$98m
CONVERTIBLE
Apr 2023
$215m
SERIES F
Total funding: $980.6m
Company benefits
- Medical, Dental, Health (90% of premium paid by HeartFlow)
- Stock options to all employees
- Flexible Spending Accounts
- Lounge featuring collaboration space, pinball, foosball, and ping pong
- Free snacks and drinks and subsidized health food
- Friday run/walk program - get fit, socialize and earn rewards
- Events throughout the year: Ironman competition, blood drive, sports league play (kickball, beach volleyball, etc), waffle bar, BBQs, biometrics assessment, and more!
Company HQ
Old Mountain View, Mountain View, CA
Leadership
John Farquhar
(CEO)Joined HeartFlow in 2021 as the President and Chief Operating Officer and became the CEO in 2022. Prior to this, they were the VP and General Manager at Medtronic. They also spent 5 years as a Professional Football Player in the NFL.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 10 more jobs at HeartFlow