Digital Marketing Manager, Expel
$85.7-120k
+ Bonus eligibility and equity
Cyber security threat detection & management
Open for applications
Cyber security threat detection & management
501-1000 employees
Open for applications
$85.7-120k
+ Bonus eligibility and equity
501-1000 employees
Company mission
Expel is on a mission to make security easy to understand, easy to use, and easy to continuously improve.
Role
Who you are
- We're searching for a Digital Marketing Manager who can elevate our paid digital game and drive pipeline growth through modern account-based strategies
- Someone who knows how to reach the right accounts at the right time with the right message - and has the expertise to make it happen!
- The ideal candidate brings 5+ years of B2B paid digital marketing experience with deep expertise in paid social (especially LinkedIn), display, retargeting, and SEM/PPC. They have 3+ years of hands-on ABM/ABX experience understanding account journeys, intent data, and multi-touch campaign orchestration. A proven track record managing $500K+ annual paid media budgets with demonstrated ROI and pipeline contribution is essential
- Technical expertise includes advanced proficiency in LinkedIn Campaign Manager, Google Ads, 6sense, and other B2B advertising platforms. Experience partnering with campaign teams, deep understanding of B2B buyer journeys, and knowledge of how paid channels work together to accelerate pipeline are crucial. Familiarity with Marketo and Salesforce.com, plus expertise in attribution modeling and conversion tracking round out the technical requirements
- A data-driven mindset balanced with creative thinking, self-motivation, curiosity about cybersecurity, and enthusiasm for continuous optimization are key. Bachelor's degree or a compelling story completes the profile
What the job involves
- Expel offers complete ownership of our paid digital ecosystem - search, social, display, and retargeting - with significant budget and direct impact on revenue
- We provide access to cutting-edge ABX platforms like 6sense for sophisticated account-based campaigns. Our campaigns team values data-driven decisions and celebrates paid media wins!
- The role offers autonomy to test new channels, try bold strategies, and bring innovative approaches to B2B paid media. Plus, the work connects directly to pipeline and revenue - no vanity metrics, just real business impact that's measurable and meaningful
- This role owns and optimizes our paid digital channels including LinkedIn, Google Ads, Meta, Reddit, display, and retargeting to drive account engagement and pipeline growth. Working closely with our campaigns team, this position translates integrated campaign strategies into powerful paid media tactics that resonate with our security-focused audience
- The Digital Marketing Manager leverages our ABX platform (6sense) to create sophisticated account-based advertising that identifies intent signals and delivers personalized experiences at scale. They manage and optimize significant paid media budgets across channels, making every dollar work harder through continuous testing and refinement. Building and refining audience strategies that combine first-party data, intent signals, and lookalike modeling helps reach our ideal customer profile
- Success means driving measurable pipeline contribution through paid channels with clear attribution and reporting that connects spend to revenue. The role involves collaborating with creative teams to develop ad copy and assets that capture attention and drive engagement. Staying ahead on platform updates, beta features, and emerging channels brings fresh opportunities to enhance our paid media mix
Our take
As ransomware and hacking threats rise, identifying and resolving breaches in security must be done quickly. Lack of transparency in cybersecurity makes it difficult for engineers to detect, understand, and fix the issues as fast as possible. Expel is aiming to redefine what a security operations centre and managed detection service look like in the modern age.
Though the company faces competition from the vast number of cybersecurity platforms, Expel positions itself as a viable alternative to the service delivery model of managed security service providers (MSSPs) by offering a comprehensive management platform that connects to its customers’ tech remotely through APIs, providing fast detection and clear solutions.
Having reached unicorn status, the company is establishing a stronger presence in the European and Asia-Pacific markets, capturing business in Canada, the United Kingdom, Australia, and Singapore. Its 2022 funding is being used to accelerate sustainable growth, continue the company's international expansion, and push forward with go-to-market initiatives.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
17% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Oct 2022
$31m
SERIES E
Nov 2021
$140.3m
SERIES E
Total funding: $288.8m
Company benefits
- Flexible work hours and locations
- Unlimited time off - includes vacation, personal days, and an annual company-wide restorative day
- 24 weeks parental leave when you, your spouse or your domestic partner gives birth to a child, adopts a child or becomes a foster parent (first 12 weeks paid)
- Military leave
- Paid annual conference - we reimburse you up to $2,500 to attend at least one conference every year that helps you move your career forward
- One month sabbatical after hitting your 5 year anniversary
- Zero-meetings week each quarter - where all Expletives are challenged to reduce the number of internal meetings on their calendar all the way to zero
- Medical insurance through the Cigna Open Access Plus HRA plan
- Dental & vision insurance through Guardian
- Team touchdowns - Expel Teams are encouraged to come together quarterly for planning, for connecting, for energizing and maybe a little fun
- Fitness stipend
- Cell phone stipend
- Employee Assistance Program
- Telemedicine (Cigna’s Telehealth Connection)
- Access to the popular mental health platforms, Ginger and Talkspace
- BenefitHub - a web portal where Expel employees can enjoy discounts, cash back rewards and perks on thousands of brands in a variety of categories!
- Retirement 401(k) account provided by Principal
- Health Reimbursement Arrangement (Cigna)
- Flexible Spending Accounts
- Student loan refinancing
Company HQ
Herndon, VA
Leadership
Dave Merkel
(Co-Founder & CEO)Previous CTO of both FireEye and Mandiant (also VP, Products and Threat Management Services). Previously worked as the Senior Technical Director at America Online and for the US Air Force as an Assistant Chief of Intrusion Invasions.
Justin Bajko
(Co-Founder & Chief Strategy Officer)Previous Managing Director (MCIRT Operations) at Mandiant and Senior Manager of Global Security Analysis at Symantec. Previously worked as a Network Administrator at Clinical Trial Management Services, and was a Network and Systems Administrator at MiniFibers.
Yanek Korff
(Co-Founder & COO)Previous COO at Expel. Current Board Member at ThreatSwitch and Investor at Berg Capital Group. Previous Member of the Technical Advisory Board at Ntrepid Corp and CP an CTO at FireEye.
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