Product Marketing Manager, Coinbase

• Minimum of 5 years of marketing experience within the payments, FinTech, or crypto spaces
• Demonstrated track record of ideating and implementing growth strategies on products
• Demonstrated track record of creating customer segmentation and insights
• Powerful storyteller: written, verbal, and visual
• Advanced quantitative and deductive skills. Ability to distinguish between the signal and the noise and make data-guided actions
• Outstanding project management skills
• Self-starter and ability to be ready to roll-up your sleeves and get things done
• Demonstrated ability to collaborate effectively across multiple teams

Desirable

• Coinbase recently announced the upcoming launch of Coinbase One Card, a credit card that gives you bitcoin back on your spending. You’ll be supporting the Card team in launching the credit card: from increasing awareness, to converting interested people to cardholders, and to making the card top-of-wallet
• Be the voice of the customer: immerse yourself in the crypto investment ecosystem and understand which existing customer segments most want to earn bitcoin on their spending. Immerse yourself in the credit card ecosystem and understand how the credit card may encourage other segments to get started with Coinbase
• Develop growth strategies and tactics: ideate, refine, and execute growth strategies. This will include owned channels like email/push/social, physical and digital paid marketing, influencers, events/activations, and promotions
• Lead product and feature launches: put together go to market strategy for feature launches and any upcoming credit or debit card offerings
• Measure and report against the performance of product marketing initiatives
• Think big about the future of card payments and how we can build better experiences and deeper connections with customers