Senior Product Marketing Manager, Movable Ink
$150-180k
Marketing content contextualisation platform
Job no longer available
Marketing content contextualisation platform
501-1000 employees
Job no longer available
$150-180k
501-1000 employees
Company mission
To revolutionize customer-centricity and the individualized marketing messages brands need to truly put their customers first.
Role
Who you are
- 5+ years of marketing experience in product marketing and/or customer marketing in B2B SaaS companies
- Experience in Martech, selling to B2C marketing buyers
- Experience in establishing functions, including customer advocacy, PMM and/or customer advocacy programs, from the ground up. Strong ability to start new programs from the ground up
- Understanding of how to message and position SaaS products
- Understand and translate technical concepts into marketer-friendly language
- Strong presentation, leadership and communication skills, especially in customer-facing leadership roles
- Ability to work cross functionally
What the job involves
- The Senior Product Marketing Manager is responsible for driving customer advocacy and ensuring the customer PoV is taken into account in the product roadmap
- This is a unique role that blends product and customer marketing, and is highly collaborative with Product, Marketing, and Enablement teams
- The right candidate is a self-starter that is willing and able to re-imagine and start from scratch multiple customer programs, including our product advisory council (PAC), peer review site program, and win/loss program (among others)
- Lead the Product Advisory Council. Successfully transform and lead the Movable Ink Product Advisory Council (PAC) to be a world-class customer experience and to best provide customer input into the Studio and Da Vinci product roadmap
- Peer Review Sites. Establish and run a peer review site program to help generate and accelerate pipeline
- Win/Loss/Churn Interviews. Expand and optimize the existing Win/Loss/Churn interview program to generate more product, marketing, sales, and customer account management insights and areas of opportunity
- Establish a Customer Showcase program. Collaborate closely with the content marketing team to identity the top Movable Ink customers and create executive-level content (videos, presentations, etc.) showcasing these digital transformation stories. Establish these top customers as critical Movable Ink customer advocates
- Support Marketing events and collateral. Support Marketing in up-leveling executive and compelling content for the Customer Advisory Board (CAB), Think Summit (yearly customer event), case studies, and testimonials. Support Marketing on ABM messaging to accelerate pipeline
- Bring Voice of Customer to the Product Organizations. Support the rest of the product organization in understanding the voice of the customer. Establish a central source of truth of critical customer success statistics
Our take
Movable Ink pioneered the technology behind contextual email marketing back in 2010, where customer context is assessed using millions of data points, generating a personal 1:1 creative the moment they open an email.
Recognising the potential of how their technology could create unique experiences for consumers, Movable Ink created their Visual Experience Platform, allowing them to create a personal experience on web and display as well as email.
Movable Ink’s visual experience platform effectively eliminates the production bottleneck that prevents brands from personalizing visual content at scale, meaning companies of all sizes can boost their engagement by offering a more personal service. This has been proven to boost customer engagement, loyalty, and revenue. Digital marketing is bigger now than ever, which has unicorn Movable Ink well set to see continued growth.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
46% female employees
-9% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Apr 2022
$55m
SERIES D
Aug 2020
$30m
SERIES C
Total funding: $97.3m
Company benefits
- Generous PTO
- Global Mental Health and Well-Being Benefits
- Flexible/WFH Opportunities
- Comprehensive Health Benefits (Medical/Dental/Vision)
- Employee Resource Groups
- Inclusive Parental Leave and Support Programs
- Volunteer Opportunities
- Equity
- Social Events and Activities
- 401K Contribution
Company values
- Curiosity - Seek out knowledge, cultivate their intuition, and always want to understand hidden connections
- Empathy - Communication starts by listening, understanding different perspectives, and caring about others’ success
- Grit - Setting a high personal bar, Movable Ink believe nothing is impossible, and commit fully to their goals
Company HQ
Theater District, New York, NY
Articles
Leadership
Vivek Sharma
(CEO)Started their career as a software engineer before founding MetroSpark, one of the first ever mobile social networks in the US.
Michael Nutt
(CTO)Prior to co-founding Movable Ink, held senior software development positions at Gilt Groupe and Limewire.
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