Staff Product Marketing Manager, Okta

• Background: 6+ years of product marketing experience, with a strong background in cybersecurity, identity, or infrastructure
• Developer Acumen: Proven ability to understand and market to a developer audience, with knowledge of developer tools, APIs, and SDKs
• Communication: Excellent written and verbal communication skills, with a knack for translating complex technical concepts into clear, concise, and compelling messaging
• Collaboration: Strong ability to work cross-functionally and manage senior stakeholders
• Drive: High sense of urgency and ability to thrive in a fast-paced environment

Desirable

• We are seeking a highly experienced and strategic Staff Product Marketing Manager to drive the go-to-market strategy for Okta’s core Infrastructure and Trust motion
• In this role, you will be a key leader in defining and executing the messaging, positioning, and GTM strategy for our offerings that enable our customers to build resilient, secure, and compliant identity infrastructure
• You will work closely with product management, engineering, sales, and marketing to elevate Okta's profile as the leading identity provider for infrastructure and developer audiences
• Go-to-Market Strategy: Define and execute the GTM strategy for Okta’s infrastructure and trust offerings, including Enhanced Disaster Recovery, new compliance cells, Terraform integrations, Okta MCP Server, and SDKs
• Product Messaging and Positioning: Develop compelling and differentiated product messaging and positioning that resonates with our target personas: security professionals, IT administrators, and Auth0 developers
• Content Creation: Create high-impact content, including white papers, technical briefs, blog posts, and presentations, to support product launches and ongoing campaigns
• Sales Enablement: Arm the sales organization with the knowledge and tools they need to effectively sell our infrastructure and trust solutions, including sales decks, battlecards, and training materials
• Cross-Functional Leadership: Work cross-functionally with product management, corporate marketing, and other teams to ensure a cohesive and impactful GTM approach
• Market Intelligence: Stay on top of market trends, competitive dynamics, and customer needs to inform product strategy and messaging