Content Manager, Wayfair

AllModern

$99-110k

Restricted stock units will be provided as part of the compensation package

Looker

Google Sheets

GSuite

Senior and Expert level

Boston

More information about location

4 days a week in office

A global online homeware marketplace

Be an early applicant

A global online homeware marketplace

1001+ employees

B2CRetailLifestyleMarketplaceInterior designFurnitureHome improvementeCommerce

Be an early applicant

$99-110k

Restricted stock units will be provided as part of the compensation package

Looker

Google Sheets

GSuite

Senior and Expert level

Boston

More information about location

4 days a week in office

1001+ employees

B2CRetailLifestyleMarketplaceInterior designFurnitureHome improvementeCommerce

Company mission

To help everyone, anywhere create their feeling of home.

Job

Company

Role

Who you are

6+ years of experience in brand marketing, content marketing, merchandising,or a related field
Bachelor's degree or equivalent professional experience
Strong written, visual, and verbal communication skills across teams and levels
Proven ability to collaborate, take initiative, and drive results
A problem-solving mindset with adaptability in a fast-paced, evolving environment
Balanced understanding of both creative and business perspectives
Ability to influence senior stakeholders
A team-oriented attitude, with a proactive and forward-thinking approach
Proficiency in Google suite tools such as Slides, Sheets & Looker

What the job involves

The Content Marketing Manager’s job is to ensure our editorial content and onsite strategy are key drivers of credibility and loyalty for our business
You will thread the needle between merchandising and creative teams to build, manage, and execute the content franchises/campaigns that differentiate our business
You will determine the most effective way to execute that content, evolving the strategy based on performance, customer journey, and the macro environment both on site and across marketing channels
At the core, our content managers are strong in both quantitative and qualitative analysis and strong cross-channel collaborators
They thrive in fast paced environments, and are willing to roll up their sleeves to identify opportunities
Spearhead end-to-end AllModern go-to-market strategy and execution, inclusive of partnering with merchandising team on product priorities, building a reflective content plan, briefing creative, owning shot list and channel distribution plan, managing brand comms calendar and reporting out performance on season close
Lead ownership for onsite experience - including strategy, optimizations, and performance to ensure customers are engaging with content. Drive site transformation initiatives for Specialty Retail Brands with GM, site merch and storefront team towards parity with specialty competitors
Partner with paid marketing teams to scale the content strategy, key franchises, and campaigns across channels and manage inputs. Work with email marketing team to build event curation strategies that map our brand priorities to key products features
Collaborate with organic social agency to build a monthly content calendar that balances our strategic priorities with social first content. Share perspective on key imagery and franchises that require custom reels/video to tell an effective story
Own end to end process for in-store catalogs inclusive of briefing creative on overall content strategy for book and collaborate on pagination to ensure products have the appropriate share of voice, owning communication

Our take

Wayfair emerged in the early era of eCommerce with a mission to revolutionize online shopping, offering customers a convenient platform to purchase goods. Today, it stands as one of the foremost global players in the online furniture delivery industry, boasting an impressive inventory of over 33 million products.

Renowned for its extensive product range and comprehensive service offerings, Wayfair distinguishes itself by providing an end-to-end customer experience, from browsing to doorstep delivery. Despite its prominence, the company faces profitability challenges attributed largely to expansion expenses. Nonetheless, its solid presence in the competitive online homeware sector solidifies its position as a key contender.

With ambitious global expansion plans, Wayfair remains committed to maintaining its leadership in the industry. As it aspires to become the ultimate destination for all home needs, its more recent ventures into physical retail represent significant strides toward this overarching goal.

Kirsty

Company Specialist at Welcome to the Jungle

Insights

-14% employee growth in 12 months

Glassdoor (3.1)

Trustpilot (3.8)

Company

Company HQ

Prudential / St. Botolph, Boston, MA

Leadership

Niraj Shah

(Co-Founder & CEO)

Studied Engineering at Cornell University before co-founding Spinners, a Boston-based IT services company. Previously acted as Entrepreneur in Residence for Greylock and has served as CEO of Wayfair since co-founding the company in 2002.

Steven Conine

(Co-Founder)

Co-founded Spinners before working for Operations at iXL. Conine also co-founded Pillar VC in 2016.

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