Director of Marketing Automation, Okta
$186-278k
OTE
This range is based on California, Colorado, New York, and Washington market data and may vary in other locations
Management platform securing resources from cloud to ground
Job no longer available
Management platform securing resources from cloud to ground
1001+ employees
Job no longer available
$186-278k
OTE
This range is based on California, Colorado, New York, and Washington market data and may vary in other locations
1001+ employees
Company mission
To improve the connections between people and tools to make companies more productive and secure.
Role
Who you are
- Bachelor's degree in Marketing, Business, or related field; master's degree preferred
- Minimum of 7-10 years of experience in a marketing automation role, with at least 5 years in a leadership or managerial capacity
- Proven track record of designing and implementing successful marketing automation strategies that have significantly improved campaign performance, user engagement, and customer retention
- Extensive experience with marketing automation platforms (e.g., Marketo, Hubspot, Pardot, Eloqua) and CRM systems, including a strong understanding of system setups, integrations, and utilization
- Strong analytical skills with the ability to interpret data and translate it into actionable insights to drive automation improvements and innovation
- Excellent project management skills, including the ability to prioritize tasks, meet deadlines, and manage resources effectively
- Knowledge of current marketing trends, best practices, and technologies in the automation space, with a focus on the B2B SaaS landscape
- Exceptional leadership and communication skills, with the ability to effectively lead a team, collaborate with cross-functional stakeholders, and present complex information in a clear, concise manner
- A strategic mindset with a focus on continuous improvement and a passion for driving innovation in marketing automation and operations
What the job involves
- In this pivotal role, you will be responsible for designing and implementing a next-generation omni-channel nurture strategy that leverages the latest industry trends and best practices to effectively engage our audiences
- You will lead the transformation and evolution of our campaign architecture and operations, ensuring that they align with our overall business objectives and maximize our marketing impact
- You will develop user-friendly self-service capabilities for internal users, empowering them to efficiently harness our marketing automation tools
- And you will drive a best-in-class sales outreach program, aimed at improving conversion quality and funnel efficiency
- Develop, implement, and manage end-to-end marketing automation strategies to drive customer acquisition, engagement, and retention across all digital channels
- Oversee the planning, execution, and monitoring of complex, multi-channel marketing campaigns and workflows within the marketing automation platform to support various business goals and objectives, while ensuring maximum impact and effectiveness
- Collaborate with cross-functional stakeholders across Marketing, Product, Marketing Operations, and Customer First to align marketing automation initiatives with overall company objectives and ensure a seamless customer experience journey
- Leverage data and analytics to measure the performance of marketing automation activities, identify areas for improvement, and drive continuous optimization and innovation
- Develop and maintain documentation on marketing automation processes, best practices, and standard operating procedures to facilitate knowledge sharing and run ongoing enablement sessions across marketing teams
- Stay informed about the latest marketing automation technologies, trends, and best practices to recommend and implement new tools and processes that enhance our automation capabilities and drive business results
- Provide mentorship, coaching, and leadership to direct reports and the broader marketing team, fostering a culture of innovation, collaboration, and excellence in marketing automation and campaign operations
- Manage the budget, vendors, and contractors related to marketing automation activities, ensuring resources are effectively allocated to support strategic initiatives and deliver a strong return on investment
Our take
Okta started off as an identity company where organisations, large and small, could tap into the company to have a single sign-on interface to access all cloud applications now centralised. Okta has since expanded to provide identity management at the device as well as the server level.
The new approach towards network security is increasingly based on identification and authentication, and Okta is on track to become the go-to vendor in the space. They aim to do so by developing products that enable people to access applications and other tools more smoothly and securely than ever before.
Okta has taken strides towards expansion through significant employee growth and shuffling executive leadership. The company has also made lateral moves such as tackling governance concerns, opening up new paths for revenue.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
19% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Sep 2015
$75m
SERIES F
Jun 2014
$75m
SERIES E
Total funding: $229.3m
Company benefits
- Work from home opportunities
- Health + Wellness
- Financial Benefits
- Pay + Incentives
- Time Off
- Everyday Living
- Resources
Company values
- Love our customers
- Never stop innovating
- Act with integrity
- Be transparent
- Empower our people
Company HQ
The East Cut, San Francisco, CA
Articles
Leadership
Todd McKinnon
(CEO)VP of Development at Salesforce.com and has nearly a decade of experience in various engineering and leadership roles at PeopleSoft.
Frederic Kerrest
(Vice Chairman)Worked in Sales and Business Development at Salesforce.com, and previously co-founded high-tech consulting firm Meridian Global Solutions.
People progressing
Joined as Senior Manager, Recruiting EMEA and promoted to Director, Recruiting EMEA after 3 years. Promoted again to Senior Director, Recruiting EMEA after another 3 years.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
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Diversity, Equity & Inclusion at Okta
- Workforce: We believe in recruiting diverse talent to create balanced teams
- Workplace: We support and empower employees to be authentic and grow through open conversations and education
- Marketplace: We go to market and sell to diverse audiences
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