Life Cycle Marketing Manager, Signos
$130-150k
Glucose monitoring tools for weight loss
Open for applications
Glucose monitoring tools for weight loss
101-200 employees
Open for applications
$130-150k
101-200 employees
Company mission
To optimize metabolic health for all.
Role
Who you are
- This role is ideal for someone with a unique combination of creativity and analytical thinking who can take current efforts to the next level
- 4+ years in consumer lifecycle marketing, user engagement or retention
- Background in ecommerce a must; app and/or subscription experience preferred; health and wellness or luxury a bonus
- A mix of B2C and B2B experience a must
- Experience with Iterable, Mode, Google Analytics, Parcel, Asana preferred; diverse experience with similar tools will be considered
- Comfortable with Claude or ChatGPT desktop tools and an AI workflow to execute on both copy and design, while keeping a human touch
- Knowledge of dynamic templating/personalization a must
- Strong analytical and problem solving skills
- Excellent written and verbal communication skills
- Basic to intermediate HTML and CSS skills (AI assisted execution is also great)
- Solutions over problems attitude a must to succeed in this role
- Light knowledge of CAN SPAM, CCPA, MPP, and other legal and industry challenges a bonus
What the job involves
- The team is fully remote and operates in a fast-paced, collaborative environment that values Curiosity, innovation, and continuous learning
- Signos is a direct-to-consumer and business-to-business program that helps people make healthier decisions while improving their metabolic health. Join a small but mighty cross-functional and collaborative marketing team
- Reporting to the Head of Marketing, this position will help members understand how their everyday habits impact energy levels, mental focus, and overall health
- The Lifecycle Marketing Manager will play a key role in shaping both acquisition and retention strategies, bringing the Signos brand story to life while optimizing campaigns for engagement and long-term success
- From ideating and executing campaigns to analyzing performance and refining messaging, this role will focus on creating meaningful member experiences that deliver real results
- Create multi-channel member journeys that feel impactful and not overwhelming across email, SMS, push, and emerging channels
- Execute weekly email campaigns, managing briefs, copywriting, design collaboration, and HTML build
- Act as a campaign execution lead for lifecycle projects by overseeing the campaign calendar and Asana to ensure design, copy, development, and deployment happen on time
- Develop and test new messaging strategies, experimenting with multiple hypotheses to determine what drives engagement, conversions, and better member experiences
- Partner with analytics to drive reporting and optimization, tracking KPIs, reporting on campaign effectiveness, and adjusting strategies accordingly
- Manage select vendor relationships and non-automated data feeds
Our take
Sticking to diets and exercise regimes is tough - we all make that New Year’s resolution, but less than a third of us actually follow through. Signos sets out to make it easier with its real-time glucose monitoring to help you see how food, exercise and more is affecting your body.
What’s unique about its package is the CGM (Continuous Glucose Monitor) - the first FDA approved of its kind - a small wearable patch to put on your arm, which connects to an app that displays your glucose levels at all times. Input what you’re eating into the platform, and it starts to build a picture of how different foods affect you personally.
Signos is really setting itself apart now as its system has been approved by the US Food and Drug Administration for weight management, giving it far more credibility than just being another health-tech startup. Unlike expensive GLP-1 drugs from companies like Novo Nordisk and Eli Lilly, which can cost around $1,000 a month and aren't always easy to access, Signos is available directly to consumers and at a lower price point. With many Americans struggling with their weight, it's positioning itself in an accessible, long-term tool rather than a quick fix.
Freddie
Company Specialist at Welcome to the Jungle
Company
Funding (2 rounds)
Oct 2023
$20m
SERIES B
Nov 2021
$13m
SERIES A
Total funding: $33m
Company HQ
Mills Estates, Burlingame, CA
Leadership
Sharam Fouladgar-Mercer
(Co-Founder & CEO)A former associate at JP Morgan, they have sat on the board of Makara and TouchCommerce. They are still a board member at Onclusive - which they founded and are the former CEO of - as well holding advisory roles at Correlation Ventures and Clearco.
Pierre Wehbe
(Co-Founder & Chief Architect)Previously co-founded European Innovation Academy and Sfearia, as well as working as a Software Engineer at Atheer.
Bill Tancer
(Co-Founder & Chief Data Officer)Previously worked as a Prosecuting Attorney within the US Navy Reserves, as Director of Market Research at LookSmart, Director of Corporate Strategy at Zaplet, SVP of Global Research at Experian and Principal at Tancer Advisory Services. They've also published two books about business, one a NYT Bestseller, and still work as an Advisor at Onclusive.
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