Growth Marketing Manager, PlayStation
Go To Market Promotions
Plus discretionary bonus opportunity
Gaming and digital entertainment provider
Job no longer available
Gaming and digital entertainment provider
1001+ employees
Job no longer available
Plus discretionary bonus opportunity
1001+ employees
Company mission
To create a gaming experience without barriers that fits the needs of players of all abilities.
Role
Who you are
- 7+ years in marketing roles preferably across the Gaming/Entrainment vertical in creative or performance roles
- A history of successfully operating in complex matrix global organisations
- Comfortable supporting setting up/enhancing processes for campaign or creative delivery at scale (multi market/product)
- Experience with Dynamic content optimisation & creative/campaign automation tools would be beneficial
What the job involves
- This role will report directly to the Growth Marketing Go-to-Market team and plays a key role in driving the creation, delivery, and optimization of innovative promotional campaigns
- As a vital contributor to the team, you will be responsible for scoping, delivering, and optimising processes and workflows to increase the velocity and volume of outputs while maintaining alignment with brand guidelines and channel requirements
- Creative Promotional Development: Drive the creation and optimization of promotional assets that enhance growth marketing initiatives
- Strategic Contribution: Collaborate on the creative strategy for Store & Services promotions, ensuring assets are utilized effectively to support business objectives
- Execution Excellence: Ensure the timely delivery of creative assets tailored to channel execution, aligning them with brand standards and specific channel requirements
- Process Enhancement: Support the scoping, implementation, and automation of workflows to boost output efficiency and scalability
- Experimentation and Testing: Drive creative experimentation by developing and supporting a robust test-and-learn agenda to inform future campaign strategies
- Performance Analysis: Utilize performance reporting to assess the effectiveness of promotional campaigns across various formats, sizes, and creatives, working closely with the performance management & creative teams to optimize results
- Audience Strategy: Collaborate to establish the most effective audience targeting strategies to align with business goals and maximize impact
- Innovative Growth Strategies: Brainstorm and implement new creative growth strategies, continuously monitoring digital trends, competitor activity, and industry best practices to refine ongoing plans
Salary benchmarks
Our take
Since the release of the PS1 in 1994, PlayStation has been a consistent leader in the video gaming market. Its consoles are iconic in the gaming community - Playstation has produced both the top-selling and fastest-selling console of all time - and the company is still pushing boundaries. Its current flagship - the PS5 - promises to revolutionize gaming, featuring new technology that will create improvements across the board.
As well as its consoles, PlayStation has also developed online services, connecting its users and giving them access to diversified media. A PlayStation can be used for a huge range of activities - from Netflix to guided workouts - which has led to the expansion of the company's audience over time and across generations.
PlayStation faces competition in its field from the likes of Microsoft, with its Xbox range, and PC gaming, which has been becoming more popular in recent years. Regardless, PlayStation shows no signs of slowing down. The upcoming implementation of in-game ads in free games looks to significantly increase revenue, and the wider PlayStation gaming experience also appears to be evolving from plans to launch live service games in upcoming years.
Steph
Company Specialist at Welcome to the Jungle
Insights
8% employee growth in 12 months
Company
Company benefits
- Private medical insurance
- Private dental insurance
- Flexible working policy (remote working, flexible hours)
- Free fruit every day in our offices
- On-site free gym (London & Liverpool)
- On-site subsidised cafés
- On-site bar (Thursdays & Fridays, London & Liverpool)
- Employee Assistance Programme
- Eye care assistance
- x2 volunteering days each year
- Group pension plan
- Discretionary bonus scheme
- Season ticket loans
- Life assurance
- Income protection
- 25 days holiday, plus Bank Holidays
- Discretionary days off over Christmas and summer
- Free giveaways of select first party products and services
- Discounts on PlayStation products
- Discounts on Sony products
- Access to other corporate discounts
Company HQ
East San Mateo, San Mateo, CA
Leadership
Jim Ryan
(CEO, not founder)Ryan joined Sony Interactive Entertainment Europe (SIEE) in 1994. Taking over as SIEE president in 2011, he later moved on to head of global sales and marketing at SIE in April 2016. Ryan has served as deputy president of SIE since January 2018, before being appointed CEO in February 2019.
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