Email Marketing Manager, KNIME
Analytics & AI for data management
Be an early applicant
Analytics & AI for data management
201-500 employees
Be an early applicant
201-500 employees
Company mission
To build the most intuitive and widely-used environment for data science and give the community easy access to powerful capabilities.
Role
Who you are
- 4–7 years of experience in B2B email marketing or lifecycle marketing, ideally in technology or data-related industries
- Hands-on experience with marketing automation platforms (e.g., Marketo, HubSpot, Pardot, etc.)
- Strong understanding of segmentation, personalization, and behavioral triggers in a multi-touch buyer journey
- Experience building nurture programs that contribute to measurable pipeline growth
- Analytical mindset with the ability to translate performance data into actionable optimizations
- Familiarity with email deliverability best practices and global compliance requirements
- Highly organized with strong operational discipline and attention to detail
What the job involves
- As Email Marketing Manager you will collaborate closely with Growth Marketing, Marketing Operations, Data, Product Marketing, and Regional teams to ensure email programs are strategically aligned, technically sound, and performance-focused
- You will be held accountable to Email (as a channel) success metrics aligned to pipeline and revenue contribution (not just opens and clicks)
- The ideal candidate combines strong executional rigor with strategic thinking- someone who understands how email supports pipeline, revenue, and customer retention in a B2B buying journey
- Develop and execute a global, full-funnel email marketing strategy segmented by lead stage, funnel stages and laddering up to PLG, GTM, and ABM initiatives
- Own audience segmentation strategy using behavioral, firmographic, product usage, and intent data
- Identify opportunities to improve lifecycle progression through segmentation, personalization, product and behavioral triggers
- Occasionally write email copy- especially for monthly newsletters, and review and optimize email content provided by campaign managers
- Align with Product and Product Marketing to incorporate launches, feature adoption, and product education into lifecycle communications
- Conduct structured testing (subject lines, content, CTAs, send times, audience splits) to improve engagement and conversion
- Optimize deliverability, list health, and sender reputation, ensuring compliance with global data privacy regulations (GDPR, CAN-SPAM, etc.)
- Maintain campaign calendars and ensure timely execution aligned with broader integrated campaigns
- Partner with regional teams to determine when to centralize versus localize messaging based on market maturity and performance
- Analyze performance trends and provide monthly reporting with clear, actionable insights
- Partner with Marketing Ops and Data teams to ensure tracking accuracy and attribution alignment
- Provide segmentation and messaging recommendations to ABM and Campaign Managers, Partner Marketing, Creative and Content teams to improve efficiency
- What Success Looks Like:
- The implementation of automated nurture programs and behavioral triggers accelerates lifecycle progression and efficiently moves prospects through the marketing funnel
- Email performance metrics show consistent improvement through rigorous A/B testing and the application of sophisticated audience segmentation
- Strict adherence to data privacy regulations and email best practices ensures a high sender reputation and healthy global subscriber lists
- Seamless collaboration with global and regional teams ensures that product launches and integrated marketing goals are met with targeted messaging
Our take
AI training and data preparation have an accessibility problem, which is why KNIME has created a workflow platform that aids in building analyses for AI models. Using no-code technology, KNIME helps to upskill across various disciplines in an organisation by sharing insights from AI models across all wings of a business.
Effectively, KNIME makes AI monitoring and insights easy to use for the layperson, and this makes it a great foundational tool for building data applications and knowledge bases. What was once an exclusive endeavour has its boundaries opened up, helping more people engage with and learn how to use AI models across social media, finance and retail markets.
A 2024 growth equity investment from INVUS will be channelled into reaching new markets with its cloud analytics platform. Interestingly, though there was interest from other VCs, the company says it chose this partnership because it would not change the company's focus or open source philosophy.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Flexible working hours
- Learning & coaching
- Sport programs
- Language courses
- Referral program
- Stock options plan
- Small stuff support
- Afterwork events
- Snacks
- Health checkups
Company HQ
City, Zürich, ZH
Leadership
Michael Berthold
(Co-Founder & CEO)Previously Honorary Professor at Konstanz University and Director of Data Analysis at Tripos.
Salary benchmarks
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